Asia Discount Stores
Discount stores are directed to a specific demographic; normally lower to middle income customers. The demand for this industry is pushed by the spending habits of customers and the population increase that may happened in the regions of the discount stores. The overall profits of independent discount store companies depends on their ability to stay competitive in terms of pricing, increase their revenue per square foot, sufficiently locate stores, advertize product efficiently, and manage the supply chain. Smaller companies put more focus on developing niche markets for some products, or finding an untapped market. Bigger companies have an edge within the industry as they are more readily capable of negotiating lease terms for store space, and bargain for lower prices with their suppliers.
