Category: Cosmetics & Personal Care
Romania Cosmetics & Personal Care
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Romania Sun Care
... the reason for continued dynamism was that sales of sun care products were hit particularly hard during the first year of the COVID-19 pandemic in 2020. Indeed, despite seeing three years of strong growth over ... Read More
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Romania Bath and Shower
... after the boost to sales and stockpiling seen in 2020, in the first year of the COVID-19 pandemic. Romanians shopped more thoughtfully and more consciously in 2023 – they planned their spending in advance, looked ... Read More
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Romania Baby and Child-Specific Products
... rose. This category remains a priority for companies, given the increased attention paid by many parents to the quality and safety of products intended for use on their children. They are becoming more willing to ... Read More
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Romania Men's Grooming
... was a surge in the number of companies introducing products specifically tailored to men’s needs. As societal attitudes towards male grooming evolve, products designed specifically for men have been gaining popularity amongst some Romanian consumers, ... Read More
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Romania Beauty and Personal Care
... danger of war in Ukraine all led to changes in consumers’ priorities, making them more cautious in their volume purchases. However, in terms of the economic landscape, although Romania faced a high interest rate environment ... Read More
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Romania Premium Beauty and Personal Care
... years. This continued strong performance was tied to the loyalty consumers often feel towards their favourite premium brands, although growth was also driven by price increases. Fragrances and skin care remained the most significant categories ... Read More
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Romania Colour Cosmetics
... to the pre-pandemic level. All the main categories saw volume and value growth in 2023, except for nail products in volume terms; this can be attributed to the rising popularity of acrylic nails amongst younger ... Read More
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Romania Skin Care
... in the regular use of skin care products to maintain a clear complexion, an interest that is especially common amongst women, although increasing numbers of men are also becoming interested in maintaining a skin care ... Read More
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Romania Hair Care
... all categories, whilst a more mixed performance was seen in retail volume terms. A notable trend observed was increased consumer interest in hair treatments and masks (included under conditioners and treatments), with usage becoming more ... Read More
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Romania Fragrances
... fewer items being purchased per shopping trip. The positive performance of fragrances was therefore primarily driven by premium fragrances, which maintained double-digit current value growth and low volume growth in 2023. Conversely, mass fragrances recorded ... Read More
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Romania Depilatories
... a few well-established brands. Farmex, Gillette Venus, Bic, and Veet held the leading positions in 2023, and together accounted for more than 60% of value sales; a share higher than in the previous year. In ... Read More
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Romania Oral Care
... rises. Volume growth was observed for non-essential oral care products such as mouthwashes/dental rinses and tooth whiteners. Companies operating in oral care responded proactively to this trend by diversifying their product portfolios to better cater ... Read More
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Health and Beauty Specialists in Romania
... a strong sales position that continued to be in place across the review period. Chemists/pharmacies have benefited from consumers' ongoing and immediate need for medicine and drugs that are necessities, whether they are Rx or ... Read More
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Sunglasses in Romania
... who strongly consider their social image and reputation. These brands have gained substantial popularity among Romanians, who value the association with prestigious and well-known names in the eyewear industry. Euromonitor International's Sunglasses in Romania report ... Read More
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Eyewear in Romania
... combination of factors that have influenced the spending behaviour of Romanian consumers. Firstly, the persistently high inflation rates prevailing in the country have shaped buying habits, particularly for areas such as sunglasses. Secondly, an increase ... Read More
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Spectacles in Romania
... their spectacles, as, despite the economic landscape, they remain willing to invest a higher amount into spectacles to ensure the durability and quality of the product. This positive performance on the landscape is driven by ... Read More
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Sanitary Protection in Romania
... more demanding and more attentive to the quality of the products they purchase. This helped sanitary protection to register a positive performance in 2022. Euromonitor International's Sanitary Protection in Romania report offers a comprehensive guide ... Read More
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Romania Haircare Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026
... high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares. The Romanian haircare sector was led by the shampoo category in value ... Read More
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Romania Make-up Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026
... high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares. The Romanian make-up sector was led by the lip make-up category in ... Read More
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Romania Skincare Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026
... in the usage of packaging materials, types and closures category level distribution data and companies market shares. The Romanian skincare sector was led by facial care category in both value and volume terms. However, the ... Read More
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Health and Beauty Specialist Retailers in Romania
... outlets and retail selling space in health and beauty specialist retailers. Chemists/pharmacies have a high status among retail outlets in Romania, with these stores seen as essential points of call for those in need of ... Read More
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