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Wipes in Greece

Publisher Euromonitor International
Published Apr 30, 2026
Length 35 Pages
SKU # EP21171694

Description

In 2025, wipes in Greece grew by 5% to reach EU100 million, outpacing Western Europe averages. A key driver of growth in Greece has been the combination of price reductions, partly due to the shift to multipacks and the introduction of new, more affordable products, which has expanded the consumer base. The bulk of sales for personal wipes, especially baby wipes and general-purpose wipes, now derives from these multipack formats, as they offer better value per unit and meet the needs of value-dr...

Euromonitor International's Wipes in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Wipes in Greece
Euromonitor International
April 2026
List Of Contents And Tables
WIPES IN GREECE
Key Data Insights
2025 Developments
Multipacks Drive Value Sales through Affordability
Key Industry Trends
CHART 1 Key Industry Trends for Wipes
Industry Performance
CHART 2 Essity Zewa Moist Toilet Paper
Brands Innovate with Plant-Based Wipes to Meet Sustainability Expectations
Water-Based Offerings Meet Clean Wellness Expectations
CHART 3 Value Sales 2020-2030
CHART 4 Value Sales by Category 2025
What's Next?
General-Purpose Launches for Adults Accelerate to Price Competition and Penetration
Baby Wipes to Retain Lead Even as Consumer Preferences Shift Towards Lower-Cost, Multipurpose General Purpose Wipes
Eco-Friendly Innovation to Gain Traction as Demographic Pressures Mount
CHART 5 Forecast Value Sales 2020-2030
CHART 6 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Leading Players Maintain Dominance as Market Continues to Concentrate
CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025
Channels
Discounters and E-Commerce Attract Price-Driven Shoppers as Supermarkets Maintain Leadership
CHART 9 Retail Channels 2020-2025
Economic Context
CHART 10 Economic Context for Wipes
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030
Consumer Context
CHART 13 Consumer Context for Wipes
CHART 14 Population 2020-2030
CHART 15 Consumer Expenditure 2020-2030
CHART 16 Population by Generation 2025
Country Reports Disclaimer
CHART 17 Key Industry Trends for Tissue and Hygiene
CHART 18 Water-Based Wipes from Mega Disposables
CHART 19 Value Sales 2020-2030
CHART 20 Value Sales by Category 2025
CHART 21 Forecast Value Sales 2020-2030
CHART 22 Forecast Value Sales by Category 2025-2030
CHART 23 Company Shares 2025
CHART 24 Brand Shares 2025
CHART 25 Retail Channels 2020-2025
CHART 26 Economic Context for Tissue and Hygiene
CHART 27 Real Gdp Growth 2020-2030
CHART 28 Inflation 2020-2030
CHART 29 Consumer Context for Tissue and Hygiene
CHART 30 Population 2020-2030
CHART 31 Consumer Expenditure 2020-2030
CHART 32 Population by Generation 2025
TISSUE AND HYGIENE IN GREECE
Executive Summary
Retailers Expand Premium Private Label to Capture Value Amid Consumer Price Sensitivity
Key Data Insights
Key Industry Trends
Industry Performance
Adult Incontinence Outpaces Other Categories as Ageing Accelerates Portfolio Shifts
Mega Disposables and Procter &?Gamble?Introduce Water-Based Wipes to Meet Demand for Skin-Friendly, Sustainable Solutions
What's Next?
Manufacturers to Increase Bulk Packs and Smaller Sizes to Address Value and Affordability
Eco Claims and Pack Innovation Face Affordability Challenge as Value for Money Dominates Shopper Priorities
Competitive Landscape
Mega Disposables Leverages Brand Loyalty as Fragmentation Intensifies
Channels
Supermarkets Leverage Outlet Reach and Promotions to Maintain Lead
Discounters and E-Commerce Accelerate as Shoppers Prioritise Convenience and Price
Economic Context
Consumer Context
Country Reports Disclaimer

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