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Retail Adult Incontinence in Greece

Publisher Euromonitor International
Published Apr 30, 2026
Length 35 Pages
SKU # EP21171547

Description

Retail adult incontinence in Greece posted a robust performance in 2025, recording year-on-year growth of 8% and retail sales value of EUR72 million. The steady expansion is closely linked to demographic change, as the ageing population continues to enlarge the consumer base, evidenced by the total population at 10.4 million in 2025 and a substantial 2.5 million people aged 65 and over.

Euromonitor International's Retail Adult Incontinence in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Retail Adult Incontinence in Greece
Euromonitor International
April 2026
List Of Contents And Tables
RETAIL ADULT INCONTINENCE IN GREECE
Key Data Insights
2025 Developments
Retail Value Outpaces Regional Peers as Greek Population Ages
Key Industry Trends
CHART 1 Key Industry Trends for Retail Adult Incontinence
Industry Performance
CHART 2 Essity AB's Tena Tackles Light Incontinence with Night Time Protection
Brands Expand Female Focus
Retailers Boost Private Label as Incomes Remain under Pressure
CHART 3 Private Label Affordability Drives Sales
CHART 4 Value Sales 2020-2030
CHART 5 Volume Sales 2020-2030
CHART 6 Value Sales by Category 2025
What's Next?
Tena Discreet and Always Discreet Win Younger Consumers with Innovation
Younger Buyers and Caregivers Boost Digital Shopping for Trusted Brands
CHART 7 Forecast Value Sales 2020-2030
CHART 8 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Mega Disposables Secures Leadership as Private Label Expands
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Discounters and Variety Stores Gain Share as Supermarkets Lead
E-Commerce Expands Slowly as Younger Buyers Drive Digital Growth
CHART 11 Retail Channels 2020-2025
Economic Context
CHART 12 Economic Context for Retail Adult Incontinence
CHART 13 Real Gdp Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Retail Adult Incontinence
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Tissue and Hygiene
CHART 20 Water-Based Wipes from Mega Disposables
CHART 21 Value Sales 2020-2030
CHART 22 Value Sales by Category 2025
CHART 23 Forecast Value Sales 2020-2030
CHART 24 Forecast Value Sales by Category 2025-2030
CHART 25 Company Shares 2025
CHART 26 Brand Shares 2025
CHART 27 Retail Channels 2020-2025
CHART 28 Economic Context for Tissue and Hygiene
CHART 29 Real Gdp Growth 2020-2030
CHART 30 Inflation 2020-2030
CHART 31 Consumer Context for Tissue and Hygiene
CHART 32 Population 2020-2030
CHART 33 Consumer Expenditure 2020-2030
CHART 34 Population by Generation 2025
TISSUE AND HYGIENE IN GREECE
Executive Summary
Retailers Expand Premium Private Label to Capture Value Amid Consumer Price Sensitivity
Key Data Insights
Key Industry Trends
Industry Performance
Adult Incontinence Outpaces Other Categories as Ageing Accelerates Portfolio Shifts
Mega Disposables and Procter &?Gamble?Introduce Water-Based Wipes to Meet Demand for Skin-Friendly, Sustainable Solutions
What's Next?
Manufacturers to Increase Bulk Packs and Smaller Sizes to Address Value and Affordability
Eco Claims and Pack Innovation Face Affordability Challenge as Value for Money Dominates Shopper Priorities
Competitive Landscape
Mega Disposables Leverages Brand Loyalty as Fragmentation Intensifies
Channels
Supermarkets Leverage Outlet Reach and Promotions to Maintain Lead
Discounters and E-Commerce Accelerate as Shoppers Prioritise Convenience and Price
Economic Context
Consumer Context
Country Reports Disclaimer

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