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Home Insecticides in Romania

Publisher Euromonitor International
Published Apr 08, 2026
Length 34 Pages
SKU # EP21099959

Description

In 2025, the Romanian home insecticides market reached a retail value of RON170 million, marking an 8% increase compared to the previous year. This rise was largely attributed to heightened health and wellness concerns, with consumers preferring safer and more eco-friendly products. There was particularly strong demand for unscented and naturally derived options, prompting Raid to introduce a plant-based, odourless electric insecticide that year.

Euromonitor International's Home Insecticides in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Home Insecticides in Romania
Euromonitor International
April 2026
List Of Contents And Tables
HOME INSECTICIDES IN ROMANIA
Key Data Insights
2025 Developments
Growing Demand for Healthier and More Effective Home Insecticides
Key Industry Trends
CHART 1 Key Industry Trends of Home Insecticides
Industry Performance
CHART 2 Raid Launched Odorless, Plant-Based Product.
Spray and Aerosol Insecticides Continue to Lead the Market, While Electric Insecticides Are Fuelling Growth
Rising Demand Fuelled by Widespread Pests and Shifting Consumer Tastes
CHART 3 Value Sales of Home Insecticides 2020-2030
CHART 4 Volume Sales of Home Insecticides 2020-2030
CHART 5 Value Sales of Home Insecticides by Category 2025
What's Next?
More and More Consumers Are Choosing Healthier and More Sustainable Options
Sustainability and Technology Drive Growth in Key Subcategories
Business Impact of Trends and Challenges
CHART 6 Forecast Value Sales of Home Insecticides 2020-2030
CHART 7 Forecast Value Sales of Home Insecticides by Category 2025-2030
Competitive Landscape
Sc Johnson Wax Srl Maintains Dominance through Innovation
CHART 8 Analyst Insight for Home Insecticides
CHART 9 Company Shares of Home Insecticides 2025
CHART 10 Brand Shares of Home Insecticides 2025
Channels
Chained Hypermarkets Lead Home Insecticides Sales
Retail E-Commerce Emerges as Dynamic Sales Channel
CHART 11 Retail Channels for Home Insecticides 2020-2025
Economic Context
CHART 12 Economic Context for Home Insecticides
CHART 13 Real GDP Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Home Insecticides
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Home Care
CHART 20 Kaufland Encourages Home Care Packaging Recycling
CHART 21 Value Sales of Home Care 2020-2030
CHART 22 Volume Sales of Home Care 2020-2030
CHART 23 Value Sales of Home Care by Category 2025
CHART 24 Forecast Value Sales of Home Care 2020-2030
CHART 25 Forecast Value Sales of Home Care by Category 2025-2030
CHART 26 Analyst Insight for Home Care
CHART 27 Sano Launches a New Product Format
CHART 28 Bref Launches Unique Collection of Toilet Care
CHART 29 Company Shares of Home Care 2025
CHART 30 Brand Shares of Home Care 2025
CHART 31 Retail Channels for Home Care 2020-2025
CHART 32 Economic Context for Home Insecticides
CHART 33 Real GDP Growth 2020-2030
CHART 34 Inflation 2020-2030
CHART 35 Consumer Context for Home Insecticides
CHART 36 Population 2020-2030
CHART 37 Consumer Expenditure 2020-2030
CHART 38 Population by Generation 2025
HOME CARE IN ROMANIA
Executive Summary
Consumers Drive Growth with Evolving Product Formats and Premiumisation
Key Data Insights
Key Industry Trends
Industry Performance
Laundry Care Dominates Sales with Steady Demand
Sustainability and Premiumisation Shape Home Care
What's Next?
Sustainability and Premiumisation to Drive Future Growth
Laundry Care to Maintain Dominance with Premiumisation Trend
Surface Care and Toilet Care to Drive Growth with Innovation
Competitive Landscape
Procter & Gamble and Henkel Contribute to Market Consolidation
Local Players and Trends Shape Competitive Landscape
New Product Formats Drive Innovation with a Convenience Focus
Premium Products Gain Traction with Upgraded Formulations and Fragrances
Channels
Chained Grocery Retailers Dominate Home Care Sales
Retail E-Commerce Gains Traction with Operational Improvements
Economic Context
Consumer Context
Country Reports Disclaimer

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