Category: Consumer Goods & Retailing
Romania Consumer Goods & Retailing
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Romania Mass Beauty and Personal Care
... of consumers across all beauty and personal care categories. Several categories, including mass skin care, sun care, and colour cosmetics, experienced double-digit growth in current value terms in 2023. Colour cosmetics and skin care benefited ... Read More
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Romania Sun Care
... the reason for continued dynamism was that sales of sun care products were hit particularly hard during the first year of the COVID-19 pandemic in 2020. Indeed, despite seeing three years of strong growth over ... Read More
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Romania Bath and Shower
... after the boost to sales and stockpiling seen in 2020, in the first year of the COVID-19 pandemic. Romanians shopped more thoughtfully and more consciously in 2023 – they planned their spending in advance, looked ... Read More
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Romania Baby and Child-Specific Products
... rose. This category remains a priority for companies, given the increased attention paid by many parents to the quality and safety of products intended for use on their children. They are becoming more willing to ... Read More
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Romania Men's Grooming
... was a surge in the number of companies introducing products specifically tailored to men’s needs. As societal attitudes towards male grooming evolve, products designed specifically for men have been gaining popularity amongst some Romanian consumers, ... Read More
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Romania Beauty and Personal Care
... danger of war in Ukraine all led to changes in consumers’ priorities, making them more cautious in their volume purchases. However, in terms of the economic landscape, although Romania faced a high interest rate environment ... Read More
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Romania Premium Beauty and Personal Care
... years. This continued strong performance was tied to the loyalty consumers often feel towards their favourite premium brands, although growth was also driven by price increases. Fragrances and skin care remained the most significant categories ... Read More
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Romania Colour Cosmetics
... to the pre-pandemic level. All the main categories saw volume and value growth in 2023, except for nail products in volume terms; this can be attributed to the rising popularity of acrylic nails amongst younger ... Read More
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Romania Skin Care
... in the regular use of skin care products to maintain a clear complexion, an interest that is especially common amongst women, although increasing numbers of men are also becoming interested in maintaining a skin care ... Read More
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Romania Hair Care
... all categories, whilst a more mixed performance was seen in retail volume terms. A notable trend observed was increased consumer interest in hair treatments and masks (included under conditioners and treatments), with usage becoming more ... Read More
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Romania Fragrances
... fewer items being purchased per shopping trip. The positive performance of fragrances was therefore primarily driven by premium fragrances, which maintained double-digit current value growth and low volume growth in 2023. Conversely, mass fragrances recorded ... Read More
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Romania Depilatories
... a few well-established brands. Farmex, Gillette Venus, Bic, and Veet held the leading positions in 2023, and together accounted for more than 60% of value sales; a share higher than in the previous year. In ... Read More
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Romania Oral Care
... rises. Volume growth was observed for non-essential oral care products such as mouthwashes/dental rinses and tooth whiteners. Companies operating in oral care responded proactively to this trend by diversifying their product portfolios to better cater ... Read More
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Romania Other Pet Food
... category was less impacted by cost of living pressures which characterised the market in 2023, due to the fact that other pets, such as birds and small mammals, trend to be less expensive to keep ... Read More
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Romania Cat Food
... In addition, the number of cats in the country will continue to increase, following the total elimination of COVID-19 restrictions that postponed cat adoption and increased the rate of abandonment. Euromonitor International's Cat Food in ... Read More
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Romania Pet Care
... waning inflationary pressures, which will have a positive impact on real household incomes. This will, in turn, make pet care products more affordable to owners affected by the high cost of living. Indeed, lower year-on-year ... Read More
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Romania Dog Food
... waning inflationary pressures, which will make commercially-prepared products more affordable to lower-income owners affected by the high cost of living. This will be especially the case for dogs kept outside as guard dogs in the ... Read More
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Romania Pet Products
... willing to lavish their pets with care and attention, in order to support their health and wellbeing. This will be especially the case amongst urban pet owners, who are more likely to view their pets ... Read More
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Home Products Specialists in Romania
... began during home seclusion and the outbreak of COVID-19. Having forged an interest, in 2023, Romanians have continued to invest in their homes, although at a lower rate than during the pandemic. This is due ... Read More
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Health and Beauty Specialists in Romania
... a strong sales position that continued to be in place across the review period. Chemists/pharmacies have benefited from consumers' ongoing and immediate need for medicine and drugs that are necessities, whether they are Rx or ... Read More
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Apparel and Footwear Specialists in Romania
... were lifted in March 2022. The enthusiasm for visiting apparel and footwear stores came after opening hours were limited, and access to shopping malls and stand-alone outlets was only allowed if the consumer had a ... Read More
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Direct Selling in Romania
... began in March 2022, and resulted in a strong uplift of consumers in physical store. Eliminating constraints for travelling and entertainment in 2022 also impacted results in 2023, as available incomes were transferred to outdoor ... Read More
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Retail in Romania
... Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are ... Read More
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Supermarkets in Romania
... of products compared to convenience stores. Proximity sustains sales of fresh bakery products made on-site and by sales in dedicated areas for unpackaged dairy, processed meat and seafood. These unpackaged areas offer goods cheaper than ... Read More
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Discounters in Romania
... to other channels that offer a higher volume of deals and discounts. Affordable price points for most products in discounters, in addition to proximity and convenience, aided the ongoing growth of the channel. This positive ... Read More
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