Category: Retailing
Morocco Retailing
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Retail in Morocco
... development. Population growth further drove demand for essential goods, particularly groceries. At the same time, moderating inflation eased pressure on household budgets, contributing to increased spending on discretionary i... Euromonitor International's Retail in Morocco report ... Read More
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General Merchandise Stores in Morocco
... increasing numbers of consumers away from traditional department store formats. In parallel, niche retailers focusing on categories such as electronics, homeware and fashion are thriving by offering curated experiences and targeted customer service. T... Euromonitor ... Read More
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Direct Selling in Morocco
... growth of digital platforms and social media significantly enhanced the reach and effectiveness of direct selling. Sellers increasingly rely on platforms like Instagram, WhatsApp and Facebook to showcase products, interact with potential customers and build ... Read More
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Home Products Specialists in Morocco
... for regions impacted by the Al Haouz earthquake and preparations for the 2025 Africa Cup of Nations and the 2030 FIFA World Cup. Despite the DIY concept still being relatively unfamiliar to most Moroccan households, ... Read More
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Hypermarkets in Morocco
... a modest increase in store openings and broader market penetration. Notably, LabelVie invested MAD160 million in a new 4,885 square metre Carrefour hypermarket in Beni Mellal, illustrating renewed appetite for large-forma... Euromonitor International's Hypermarkets in ... Read More
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Health and Beauty Specialists in Morocco
... formulations that include indigenous ingredients such as argan oil. Younger consumers, in particular, are increasingly turning to online platforms for their beauty purchases, prompting specialist retailers to enhance their omnichannel strate... Euromonitor International's Health and ... Read More
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Discounters in Morocco
... such as Casablanca, Rabat and Tangier, where consumers are increasingly drawn to no-frills shopping experiences that combine affordability with efficiency. The appeal lies in a curated assortment of competitively priced private label product... Euromonitor International's ... Read More
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Retail E-Commerce in Morocco
... and a growing share of banked individuals supported the shift towards digital shopping. As more consumers gained access to secure online payment methods, reliance on cash-on-delivery diminished, reducing operation... Euromonitor International's Retail E-Commerce in Morocco ... Read More
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Apparel and Footwear Specialists in Morocco
... production costs and customs duties have pushed retail prices upwards. This has led to a growing number of consumers – especially younger and budget-conscious shoppers – turning to second-hand markets such as “Jo... Euromonitor International's ... Read More
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Convenience Retailers in Morocco
... offering swift and practical shopping experiences has risen. In response, several retailers have opened new stores strategically located near residential areas, offering quick access to daily necessities. At the same time, appetite for larg... Euromonitor ... Read More
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Supermarkets in Morocco
... major players to reassess their strategies as urban shoppers increasingly prioritise value and proximity. For example, Marjane Group continued to channel investments into its Marjane City convenience concept, reflecting a broader shift towards smaller,... Euromonitor ... Read More
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Morocco Couscous Market Report by Thickness (Fine Couscous, Medium Couscous, Thick Couscous), SKUs (1 Kg, 5 Kg, 25 Kg, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Independent Retailers, Online, and Others) 2024-2032
... Morocco couscous market size reached US$ 481.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 763.1 Million by 2032, exhibiting a growth rate (CAGR) of 5.1% during 2024-2032. Couscous is ... Read More
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The Grocery Retail Market in Morocco to 2028
... the modern, traditional and pharmacy channels, key supermarket retailers by estimated sales and market share. Key Questions Answered Who are the leading supermarket chains in Morocco and what is their market share? What is the ... Read More
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Morocco Conversational Commerce Market Intelligence and Future Growth Dynamics Databook – 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application - Q2 2023 Update
... conversational commerce industry in Morocco is expected to grow by 23.7% on annual basis to reach US$0.5 billion in 2023. The conversational commerce industry is expected to grow steadily over the forecast period, recording a ... Read More
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Morocco Fruits and Vegetables Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)
... The growing demand for fresh fruits and vegetables owing to an increase in consumer awareness of healthier alternatives, a growing economy, rising organic produce in the country, increased focus on fresh produce exports, and increasing ... Read More
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Retailing in Morocco
... store-based retailing and non-store retailing on the other. During 2020, the leading modern grocery retail channels – supermarkets, hypermarkets and discounters – saw a surge in demand, as local consumers stocked up on essentials – ... Read More
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Convenience Stores in Morocco
... this positive factor has largely been offset by the economic shock of the pandemic, which has led to an increase in unemployment and a decline in the disposable income of many Moroccan households. As a ... Read More
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Food and Drink E-Commerce in Morocco
... essential due to supply-chain disruption, some of them sought to stock up on these products by ordering them online. Jumia Food and on-demand delivery app Glovo both partnered with a growing number of foodservice outlets ... Read More
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Variety Stores in Morocco
... stores decreased significantly in 2020 and recovered only partially during 2021. During 2000, variety stores were forced to close for an extended period due to lockdown measures. However, once these restrictions were eased, footfall recovered ... Read More
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Mobile E-Commerce (Goods) in Morocco
... growing number of consumers used smartphone apps to shop and make payments during 2020. While cash on delivery remains the most popular payment option for e-commerce, this is beginning to change. This is also due ... Read More
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E-Commerce (Goods) in Morocco
... stores closed for an extended period during lockdown and consumers fearing shortages of essential products, they began to shop online in growing numbers. Euromonitor International's E-Commerce (Goods) in Morocco report offers insight into key trends ... Read More
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Department Stores in Morocco
... Lockdown measures meant that department stores were closed for an extended period during 2020. Even after they reopened, many consumers were reluctant to make discretionary purchases due to the economic shock of the pandemic. Demand ... Read More
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Traditional Grocery Retailers in Morocco
... of this trend in 2020. During the spring lockdown, traditional grocery retailers were forced to curb their opening hours to a greater extent than modern grocery retailers. Moreover, the relatively small size of traditional grocery ... Read More
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Home and Garden Specialist Retailers in Morocco
... measures resulted in the closure of stores for an extended period, and even after they were re-opened, many consumers were reticent to make non-essential purchases, particularly for big-ticket items, due to the economic shock of ... Read More
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Health and Beauty Specialist Retailers in Morocco
... for cosmetics was undermined by the fact that women were spending more time at home – with some working from home – and socialising less, in addition to the economic shock of the pandemic. On ... Read More
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