Category: Consumer Goods
Morocco Consumer Goods
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Retail in Morocco
... development. Population growth further drove demand for essential goods, particularly groceries. At the same time, moderating inflation eased pressure on household budgets, contributing to increased spending on discretionary i... Euromonitor International's Retail in Morocco report ... Read More
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General Merchandise Stores in Morocco
... increasing numbers of consumers away from traditional department store formats. In parallel, niche retailers focusing on categories such as electronics, homeware and fashion are thriving by offering curated experiences and targeted customer service. T... Euromonitor ... Read More
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Appliances and Electronics Specialists in Morocco
... such as China and Turkey, as well as strong interest in connected devices among middle- and high-income households. As internet penetration improves, digitally connected lifestyles are becoming more widespread, particularly... Euromonitor International's Appliances and Electronics ... Read More
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Direct Selling in Morocco
... growth of digital platforms and social media significantly enhanced the reach and effectiveness of direct selling. Sellers increasingly rely on platforms like Instagram, WhatsApp and Facebook to showcase products, interact with potential customers and build ... Read More
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Home Products Specialists in Morocco
... for regions impacted by the Al Haouz earthquake and preparations for the 2025 Africa Cup of Nations and the 2030 FIFA World Cup. Despite the DIY concept still being relatively unfamiliar to most Moroccan households, ... Read More
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Hypermarkets in Morocco
... a modest increase in store openings and broader market penetration. Notably, LabelVie invested MAD160 million in a new 4,885 square metre Carrefour hypermarket in Beni Mellal, illustrating renewed appetite for large-forma... Euromonitor International's Hypermarkets in ... Read More
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Health and Beauty Specialists in Morocco
... formulations that include indigenous ingredients such as argan oil. Younger consumers, in particular, are increasingly turning to online platforms for their beauty purchases, prompting specialist retailers to enhance their omnichannel strate... Euromonitor International's Health and ... Read More
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Discounters in Morocco
... such as Casablanca, Rabat and Tangier, where consumers are increasingly drawn to no-frills shopping experiences that combine affordability with efficiency. The appeal lies in a curated assortment of competitively priced private label product... Euromonitor International's ... Read More
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Retail E-Commerce in Morocco
... and a growing share of banked individuals supported the shift towards digital shopping. As more consumers gained access to secure online payment methods, reliance on cash-on-delivery diminished, reducing operation... Euromonitor International's Retail E-Commerce in Morocco ... Read More
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Apparel and Footwear Specialists in Morocco
... production costs and customs duties have pushed retail prices upwards. This has led to a growing number of consumers – especially younger and budget-conscious shoppers – turning to second-hand markets such as “Jo... Euromonitor International's ... Read More
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Convenience Retailers in Morocco
... offering swift and practical shopping experiences has risen. In response, several retailers have opened new stores strategically located near residential areas, offering quick access to daily necessities. At the same time, appetite for larg... Euromonitor ... Read More
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Supermarkets in Morocco
... major players to reassess their strategies as urban shoppers increasingly prioritise value and proximity. For example, Marjane Group continued to channel investments into its Marjane City convenience concept, reflecting a broader shift towards smaller,... Euromonitor ... Read More
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Wipes in Morocco
... pocket handkerchiefs and boxed facial tissues, others have no direct alternatives. Additionally, the portable packaging of wipes makes them particularly appealing to busy urban consumers who require on-the-go cleaning solutions. Euromonitor International's Wipes in Morocco ... Read More
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Nappies/Diapers/Pants in Morocco
... marriage and starting a family and increased use of contraception. In addition, manufacturers are facing a reduction in daily nappy usage, as economic pressures push parents to stretch their supplies. Industry analysts estimate that average ... Read More
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Menstrual Care in Morocco
... females aged 12 to 54 and increased use of contraception. Additionally, per-capita consumption of disposable sanitary towels in Morocco remains relatively low, compared to neighbouring markets such as Algeria and Tunisia. However, strong advertising and ... Read More
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Retail Adult Incontinence in Morocco
... and improved product availability. Volume sales also experienced dynamic expansion, rising by 22% during the year. Euromonitor International's Retail Adult Incontinence in Morocco report offers a comprehensive guide to the size and shape of the ... Read More
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Retail Tissue in Morocco
... growth, while the increasing availability of budget-friendly options has made tissue products more accessible. Euromonitor International's Retail Tissue in Morocco report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Tissue and Hygiene in Morocco
... driven by external shocks such as the war in Ukraine and elevated food prices, it eased to low single digits, reflecting greater economic stability. Euromonitor International's Tissue and Hygiene in Morocco report offers a comprehensive ... Read More
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Away-From-Home Tissue and Hygiene in Morocco
... As life returned to normal post-pandemic and competition intensified, horeca operators recognised the importance of high-quality service, including the provision of disposable paper products. The AFH channel primarily supplies toilet paper, napkins, and paper towels, ... Read More
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Morocco: Living Room Furniture Industry - Analysis, Size, Trends, Consumption, and Forecast
... forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis ... Read More
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Morocco: Kitchen Furniture Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the kitchen furniture market in Morocco and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Morocco: Skin Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Morocco: Luxury Cosmetics and Skin Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... on it, and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report ... Read More
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Morocco: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Morocco and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Morocco: Women Underwear Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the women underwear market in Morocco and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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