Region: Guatemala
Category: Consumer Goods & Retailing

Guatemala Consumer Goods & Retailing

(101 reports matching your criteria)
  • Sanitary Protection in Guatemala

    ... – the dominant product type – are considered a basic necessity among women who menstruate. While this ensured the category as a whole developed positively in 2021, retail volume growth rates for standard towels and ... Read More

  • Nappies/Diapers/Pants in Guatemala

    ... on the needs of their children when household budgets are squeezed. Together with the fact that birth and fertility rates in the country are still relatively high despite having fallen steadily in recent years, this ... Read More

  • Retail Adult Incontinence in Guatemala

    ... fallout of COVID-19. Many Guatemalans were forced to cut spending in this category as household incomes came under pressure due to the economic shock of the pandemic, though the fact that these products are generally ... Read More

  • Away-From-Home Tissue and Hygiene in Guatemala

    ... Due to public health restrictions – including intermittent and localised lockdowns – horeca outlets and other types of businesses across the country were once again forced to close for lengthy periods, and had to operate ... Read More

  • Wipes in Guatemala

    ... of COVID-19. Demand was further depressed by price hikes resulting from rising inflation, though this factor helped to ensure personal wipes as a whole showed an improved performance in current value growth terms despite the ... Read More

  • Retail Tissue in Guatemala

    ... in volume sales the previous year due to the home seclusion trend and stockpiling during the early stages of the pandemic. Over the course of 2021, toilet paper usage stabilised as gradual improvements in the ... Read More

  • Tissue and Hygiene in Guatemala

    ... purchasing power due to the negative economic impact of the pandemic, consumers continued to prioritise spending on product types that are considered basic necessities. Such behaviour was reinforced by rising inflation, which caused unit prices ... Read More

  • Traditional Grocery Retailers in Guatemala

    ... the convenience of these players’ location, pack sizes, affordable prices, as well as alliances with modern grocery retailers’ delivery services. Euromonitor International's Traditional Grocery Retailers in Guatemala report offers insight into key trends and developments ... Read More

  • Health and Beauty Specialist Retailers in Guatemala

    ... growth. Vitamins and dietary supplements specialist retailers were the only retailers to record negative retail value sales growth during the year. This was despite many consumers increasing their social and work activities and gaining confidence ... Read More

  • Mixed Retailers in Guatemala

    ... stores started reopening but consumers shopped less often than before. However, during 2021 there were no closures and generally consumers were more relaxed and started returning to shopping at department stores. Consequently, department stores registered ... Read More

  • Direct Selling in Guatemala

    ... customers. Therefore, as social distancing measures were implemented, sales came to an abrupt halt as representatives were no longer able to meet with their clients. However, retail value sales increased in 2021 as most of ... Read More

  • Modern Grocery Retailers in Guatemala

    ... negatively impacted by the pandemic as most consumers stayed at home during much of 2020. Indeed, many consumers had little reason for convenience purchases as they bought their groceries in a single trip with few ... Read More

  • Apparel and Footwear Specialist Retailers in Guatemala

    ... reopened many consumers started returning to their favourite stores but with less frequency. Furthermore, most apparel and footwear specialist retailers were not ready to launch an e-commerce platform and delayed doing so for several months. ... Read More

  • E-Commerce (Goods) in Guatemala

    ... of the crisis, many retailers did not have dependable functional websites, with leading supermarket brands in particular missing out on sales due to their failure to have an online channel. Several new entrants took this ... Read More

  • Mobile E-Commerce (Goods) in Guatemala

    ... population had access to computers at the start of 2021, mobile phones were oversubscribed and nearly 115% of the population had a mobile phone, thus many Guatemalans have more than one mobile phone or SIM ... Read More

  • Retailing in Guatemala

    ... were very restrictive until July 2020. Many malls and businesses were closed during this period, and consumers’ mobility contracted to a minimum. #stayathome was a trending topic and consumers started acclimatising to the changes that ... Read More

  • Bleach in Guatemala

    ... was also true in Guatemala, the surge in volume sales was not as dramatic as in other countries. All the same, bleach grew in popularity and more shelf space was given over the bleach. Bleach ... Read More

  • Toilet Care in Guatemala

    ... frenzied cleaning that happened in 2020 eased in 2021, as with more having been learnt about the COVID-19 virus, there was less concern that the virus spread easily on surfaces. Toilet care continued to compete ... Read More

  • Polishes in Guatemala

    ... highest current value growth, though from a very small base, as floor polish is considered expensive, especially compared with competing products, such as multi-purpose cleaners. New innovation in 2021 included two types of polishing wipes, ... Read More

  • Surface Care in Guatemala

    ... homes extensively in order to remove any possible residue of the COVID-19 virus and in particular used multi-purpose cleaners. In 2021, value growth was lower, though still healthy. People’s fear about COVID-19 spreading on surfaces ... Read More

  • Home Insecticides in Guatemala

    ... driver of volume sales each year is the size of the insect population and in 2021, home insecticides registered healthy current value growth, as insects continued to be a nuisance within households. Euromonitor International's Home ... Read More

  • Laundry Care in Guatemala

    ... and volume sales. In light of the pandemic, many brands also changed their messaging to highlight their disinfectant and antibacterial properties. This includes brands like Fab, Ultraklin and Acticlor. In addition, the brand Magia Blanca ... Read More

  • Dishwashing in Guatemala

    ... value sales of automatic dishwashing products are negligible, catering to a tiny niche. Currently, there are no domestic brands of automatic dishwashing products, and consumers are limited to expensive, imported brands such as Cascade from ... Read More

  • Air Care in Guatemala

    ... opened up, growth in air care fell slightly. Spray/aerosol remained the largest product area in terms of value sales and also registered the highest current value growth. Its popularity is due to its affordability and ... Read More

  • Home Care in Guatemala

    ... was less of the frenzied cleaning that happened in 2020, as people were less fearful of COVID-19 spreading on surfaces. Euromonitor International's Home Care in Guatemala market report offers a comprehensive guide to the size ... Read More

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