Category: Cosmetics & Personal Care
Guatemala Cosmetics & Personal Care
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Nappies/Diapers/Pants in Guatemala
... in 2022, according to industry sources. Such diapers are commonly sold at local markets and some traditional retailers for as little as GTQ1 per diaper or GTQ5 for 4 diapers, making them an economical choice. ... Read More
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Sanitary Protection in Guatemala
... – the dominant product type – are considered a basic necessity among women who menstruate. With price hikes driven by inflationary pressures in 2022, retail volume has remained resilient, again due to the essential nature ... Read More
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Retail Tissue in Guatemala
... increase in the usage of paper towels, with many consumers sticking to the habit post-pandemic as it is perceived to be more hygienic than using fabric towels. Following this trend, Kimberly-Clark Guatemala Ltda launched a ... Read More
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Wipes in Guatemala
... faces. Retail volume sales of baby wipes saw a marked increase in 2022 as consumers spent more time on the go post-pandemic. Huggies leads this category with a robust portfolio offering different price ranges, followed ... Read More
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Retail Adult Incontinence in Guatemala
... time, demand was lifted by the long-term trend of population ageing in Guatemala, which is steadily expanding the consumer base for retail adult incontinence. However, high unit prices have long limited the accessibility of retail ... Read More
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Tissue and Hygiene in Guatemala
... budgets. In a country with high poverty rates such as Guatemala, inflation is presenting serious challenges for families to maintain access to essential products and services. In many areas of tissue and hygiene, volume sales ... Read More
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Baby and Child-Specific Products in Guatemala
... in 2021 the category returned to its usual organic growth. Even though birth rates are slowly declining each year in Guatemala, the 0 to 11 years group still represents almost 25% of the population. Euromonitor ... Read More
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Mass Beauty and Personal Care in Guatemala
... Bar soap and sanitising/cleansing products continued to see strong demand as consumers’ interest in health and hygiene increased due to COVID-19. With the pandemic still present in the country in 2021, the category has important ... Read More
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Skin Care in Guatemala
... due to home seclusion and not feeling the need to worry about their appearance. Also, many price-sensitive consumers view skin care as an indulgence, and therefore with concerns over household finances during the pandemic, they ... Read More
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Premium Beauty and Personal Care in Guatemala
... financial insecurity. Some high-income consumers, however, continued or increased their premium purchases during the pandemic to indulge themselves during the time of restricted socialising and travel, ensuring that the contraction in 2020 was not as ... Read More
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Bath and Shower in Guatemala
... soap, meanwhile, accounts for a lower share of sales, being virtually non-existent in rural areas of the country. Whilst sales of liquid soap strongly increased during the pandemic in 2020 due to greater awareness of ... Read More
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Fragrances in Guatemala
... impacted by home seclusion, which negated the need for fragrances, as well as the economic impact of the pandemic which caused lower-income consumers to save and prioritise essential products. Premium fragrances, meanwhile, contracted significantly in ... Read More
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Hair Care in Guatemala
... at home and not socialising, many reduced the frequency of or simplified their hair care routines. In 2021, however as the country reopened and social interaction resumed, these categories saw recovery and growth. Euromonitor International's ... Read More
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Men's Grooming in Guatemala
... and blades had a particularly good year as leading brands and other players rolled out constant volume promotions, including 3x2, buy-6-get-8 or special aftershave and razor combos. Whilst the category has reduced investment in advertising ... Read More
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Oral Care in Guatemala
... the affected toothpaste categories as consumers increasingly opted for cheaper regular toothpaste. Interviewees commented that during these pandemic years, price-sensitive consumers with household income concerns have instead prioritised purchases of food and antibacterial cleaning products. ... Read More
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Deodorants in Guatemala
... the need to wear deodorant when out, exercising or socialising. There were signs of recovery later in the year and in 2021 as people returned to their regular activities; however, pre-COVID-19 volume levels were not ... Read More
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Depilatories in Guatemala
... it offers a wide range of prices, from economy disposable blades to more sophisticated products such as razors with interchangeable heads which have up to five blades. It also enjoys premium shelf space in modern ... Read More
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Sun Care in Guatemala
... throughout 2021, however, people went out and enjoyed outdoor activities and weekends at the beach and countryside. Demand for sun care products consequently increased and the category reached near full recovery in 2021. Euromonitor International's ... Read More
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Colour Cosmetics in Guatemala
... vast majority of Guatemalans resumed their social activities and returned to work and school, which boosted demand for colour cosmetics. Market leaders aggressively promoted and discounted their products in many categories to further drive consumer ... Read More
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Beauty and Personal Care in Guatemala
... sanitising categories were less affected and saw growth. 2021 was a year of recovery for the latter categories and a more stable sales year for the former. According to industry sources, impacted categories, including skin ... Read More
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Health and Beauty Specialist Retailers in Guatemala
... growth. Vitamins and dietary supplements specialist retailers were the only retailers to record negative retail value sales growth during the year. This was despite many consumers increasing their social and work activities and gaining confidence ... Read More
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Guatemala: Tampons and Sanitary Pads Market and the Impact of COVID-19 on It in the Medium Term
... a forecast for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, ... Read More
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Guatemala: Sunglasses Market and the Impact of COVID-19 on It in the Medium Term
... the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and insights, growth ... Read More
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Guatemala: Adult Diapers Market and the Impact of COVID-19 on It in the Medium Term
... development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, trends and ... Read More
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Guatemala: Plastic Eyewear Frames Market and the Impact of COVID-19 on It in the Medium Term
... for its development in the medium term, taking into account the impact of COVID-19 on it. It provides a comprehensive overview of the market volume and value, dynamics, segmentation, characteristics, main players, prices, international trade, ... Read More
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