Region: Guatemala
Category: Cosmetics & Personal Care

Guatemala Cosmetics & Personal Care

(24 reports matching your criteria)
  • Health and Beauty Specialist Retailers in Guatemala

    ... health concerns have spiked over the year, unsurprisingly, and as a result chemists/pharmacies and drugstores/parapharmacies saw double digit value growth and an uptick from 2019. These outlets also benefited from the fact that they have ... Read More

  • Baby and Child-Specific Products in Guatemala

    ... of the review period. Products with a higher average unit price and are perceived to offer more specific properties attract a smaller more affluent urban consumer group. Many consumers in the latter demographic are starting ... Read More

  • Fragrances in Guatemala

    ... the review period, many low- to mid-income consumers did not perceive fragrances as an essential purchase, leading to marginal declines in volume terms for both mass men’s and women’s segments. For many price-sensitive consumers, even ... Read More

  • Hair Care in Guatemala

    ... or products due to economic instability during the electoral year, hair care, particularly the largest categories of shampoos, and conditioners and treatments, are still deemed basic personal care products and therefore demand remained fairly stable. ... Read More

  • Mass Beauty and Personal Care in Guatemala

    ... mid-income consumers. Many of these consumers have restrictive household incomes which means that price plays an important role in their purchasing decisions, particularly when some categories of beauty and personal care are not perceived to ... Read More

  • Skin Care in Guatemala

    ... most budgets. Local consumers have become increasingly aware of the advantages of maintaining even a basic skin care routine through to more specific products that have expanded into segmentation that include babies and men, with ... Read More

  • Beauty and Personal Care in Guatemala

    ... colour cosmetics and fragrances, due to the home seclusion trend, as many consumers, restricted by their movements outside of the home environment in addition to concerns over household budgets, deemed the latter categories to be ... Read More

  • Premium Beauty and Personal Care in Guatemala

    ... is comprised of affluent urban Guatemalans, with a higher level of education, greater disposable incomes and a stronger desire to purchase international brands that they already know from travelling abroad. This consumer group is a ... Read More

  • Colour Cosmetics in Guatemala

    ... more cautious in their spending behaviour. Colour cosmetics are not perceived by the majority of lower-income Guatemalans as essential products, and therefore during uncertain times, they are more likely to reduce their usage, or for ... Read More

  • Depilatories in Guatemala

    ... removers/bleaches holds more equal value share, although demand for the latter remained flat at the end of the review period. Euromonitor International's Depilatories in Guatemala report offers a comprehensive guide to the size and shape ... Read More

  • Men's Grooming in Guatemala

    ... shaving, is no longer the taboo it once was. This has led to the stronger development of men’s grooming products in the country over the review period with mid- to high-income consumers in particular, who ... Read More

  • Deodorants in Guatemala

    ... continued to strengthen for this format. Many local consumers appreciate the ease of use, and common use of natural ingredients from players offering gel sticks in particular with the leading brands in the category, Speed ... Read More

  • Sun Care in Guatemala

    ... when consumers are in the sun for a prolonged period of time, such as when going to the beach. Many consumers do not deem it necessary to apply sun protection for normal daily activities, particularly ... Read More

  • Oral Care in Guatemala

    ... of oral care brands available in the country remained limited in 2019, they usually have several options at different price points and a variety of pack sizes, which allow them to reach a wide consumer ... Read More

  • Bath and Shower in Guatemala

    ... a wide consumer base, ranging from low- to high-income consumers. It is common for the use of bar soap to increase as disposable incomes rise. For example, within lower-income households, families tend to share one ... Read More

  • Wipes in Guatemala

    ... wipes, moist toilet paper, facial cleansing and intimate wipes. These products are beginning to capture demand, mainly among high-income consumers, many of whom were already using baby wipes for various purposes. The wider utilisation of ... Read More

  • Retail Adult Incontinence in Guatemala

    ... incontinence products are among the main reasons why the category is struggling to record stronger growth. In response to this challenging situation, major players such as Essity, Kimberly-Clark and Mabe have launched comfortable products that ... Read More

  • Retail Tissue in Guatemala

    ... and napkins, let alone facial tissues and kitchen towels. For this large consumer base, economy products are generally the only option, thus encouraging numerous cheaper brands to cater to the needs of price-sensitive consumers. Brands ... Read More

  • Tissue and Hygiene in Guatemala

    ... retailers like Wal-Mart and many others to implement restrictions on the number of products per customer to manage shortages. The longer-term impact of COVID-19 on demand will also be shaped by the extent of the ... Read More

  • Nappies/Diapers/Pants in Guatemala

    ... the unit in traditional retail channels for as low as GTQ1 is the main reason that low-income consumers increasingly see disposable nappies/diapers as a viable option. In addition, the use of disposable nappies/diapers is becoming ... Read More

  • Sanitary Protection in Guatemala

    ... end of the forecast period. For this reason, players in the category tend to focus mainly on towels, with the already wide range of products available in the category set to continue expanding during the ... Read More

  • Health and Beauty Specialist Retailers in Guatemala

    ... and the continued growth of direct selling, health and beauty specialists remained small in Guatemala. However, the main area of success in health and beauty specialists were local chemists/pharmacies. The success of these stores lies ... Read More

  • Productos Avon de Guatemala SA in Beauty and Personal Care (Guatemala)

    ... increasing its sales by periodically expanding the number of sales agents selling its products. In addition, the company is set to continue growing by ensuring that its prices remain competitive and that a wide range ... Read More

  • Kimberly-Clark Guatemala Ltda in Tissue and Hygiene (Guatemala)

    ... groups, offering different products for each segment. Its most important brands are Huggies in nappies/diapers/pants and wipes, Kleenex in facial tissues, Scott in retail tissue, Cottonelle in toilet paper, Plenitud and Poise in adult incontinence ... Read More