Region: Guatemala
Category: Consumer Goods

Guatemala Consumer Goods

(95 reports matching your criteria)
  • Cigarettes in Guatemala

    ... disrupted in 2020, with even more cigarettes being purchased through small neighbourhood stores, as consumers stayed close to home, purchasing returned to more normal patterns in 2021. As a result, forecourt retailers registered a recovery. ... Read More

  • Cigars, Cigarillos and Smoking Tobacco in Guatemala

    ... fears about COVID-19. Most cigar smokers are older males and they were concerned about their health. However, in 2022, fears about the virus abated somewhat and also cigars are mainly smoked when socialising and with ... Read More

  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Guatemala

    ... no previous history of consuming tobacco products. However, affordability still remained a barrier, though prices are falling. Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Guatemala report offers a comprehensive guide to the ... Read More

  • Tobacco in Guatemala

    ... in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. ... Read More

  • Baby and Child-Specific Products in Guatemala

    ... in 2021 the category returned to its usual organic growth. Even though birth rates are slowly declining each year in Guatemala, the 0 to 11 years group still represents almost 25% of the population. Euromonitor ... Read More

  • Mass Beauty and Personal Care in Guatemala

    ... Bar soap and sanitising/cleansing products continued to see strong demand as consumers’ interest in health and hygiene increased due to COVID-19. With the pandemic still present in the country in 2021, the category has important ... Read More

  • Skin Care in Guatemala

    ... due to home seclusion and not feeling the need to worry about their appearance. Also, many price-sensitive consumers view skin care as an indulgence, and therefore with concerns over household finances during the pandemic, they ... Read More

  • Premium Beauty and Personal Care in Guatemala

    ... financial insecurity. Some high-income consumers, however, continued or increased their premium purchases during the pandemic to indulge themselves during the time of restricted socialising and travel, ensuring that the contraction in 2020 was not as ... Read More

  • Bath and Shower in Guatemala

    ... soap, meanwhile, accounts for a lower share of sales, being virtually non-existent in rural areas of the country. Whilst sales of liquid soap strongly increased during the pandemic in 2020 due to greater awareness of ... Read More

  • Fragrances in Guatemala

    ... impacted by home seclusion, which negated the need for fragrances, as well as the economic impact of the pandemic which caused lower-income consumers to save and prioritise essential products. Premium fragrances, meanwhile, contracted significantly in ... Read More

  • Hair Care in Guatemala

    ... at home and not socialising, many reduced the frequency of or simplified their hair care routines. In 2021, however as the country reopened and social interaction resumed, these categories saw recovery and growth. Euromonitor International's ... Read More

  • Men's Grooming in Guatemala

    ... and blades had a particularly good year as leading brands and other players rolled out constant volume promotions, including 3x2, buy-6-get-8 or special aftershave and razor combos. Whilst the category has reduced investment in advertising ... Read More

  • Oral Care in Guatemala

    ... the affected toothpaste categories as consumers increasingly opted for cheaper regular toothpaste. Interviewees commented that during these pandemic years, price-sensitive consumers with household income concerns have instead prioritised purchases of food and antibacterial cleaning products. ... Read More

  • Deodorants in Guatemala

    ... the need to wear deodorant when out, exercising or socialising. There were signs of recovery later in the year and in 2021 as people returned to their regular activities; however, pre-COVID-19 volume levels were not ... Read More

  • Depilatories in Guatemala

    ... it offers a wide range of prices, from economy disposable blades to more sophisticated products such as razors with interchangeable heads which have up to five blades. It also enjoys premium shelf space in modern ... Read More

  • Sun Care in Guatemala

    ... throughout 2021, however, people went out and enjoyed outdoor activities and weekends at the beach and countryside. Demand for sun care products consequently increased and the category reached near full recovery in 2021. Euromonitor International's ... Read More

  • Colour Cosmetics in Guatemala

    ... vast majority of Guatemalans resumed their social activities and returned to work and school, which boosted demand for colour cosmetics. Market leaders aggressively promoted and discounted their products in many categories to further drive consumer ... Read More

  • Beauty and Personal Care in Guatemala

    ... sanitising categories were less affected and saw growth. 2021 was a year of recovery for the latter categories and a more stable sales year for the former. According to industry sources, impacted categories, including skin ... Read More

  • Retail Tissue in Guatemala

    ... in volume sales the previous year due to the home seclusion trend and stockpiling during the early stages of the pandemic. Over the course of 2021, toilet paper usage stabilised as gradual improvements in the ... Read More

  • Sanitary Protection in Guatemala

    ... – the dominant product type – are considered a basic necessity among women who menstruate. While this ensured the category as a whole developed positively in 2021, retail volume growth rates for standard towels and ... Read More

  • Wipes in Guatemala

    ... of COVID-19. Demand was further depressed by price hikes resulting from rising inflation, though this factor helped to ensure personal wipes as a whole showed an improved performance in current value growth terms despite the ... Read More

  • Away-From-Home Tissue and Hygiene in Guatemala

    ... Due to public health restrictions – including intermittent and localised lockdowns – horeca outlets and other types of businesses across the country were once again forced to close for lengthy periods, and had to operate ... Read More

  • Nappies/Diapers/Pants in Guatemala

    ... on the needs of their children when household budgets are squeezed. Together with the fact that birth and fertility rates in the country are still relatively high despite having fallen steadily in recent years, this ... Read More

  • Retail Adult Incontinence in Guatemala

    ... fallout of COVID-19. Many Guatemalans were forced to cut spending in this category as household incomes came under pressure due to the economic shock of the pandemic, though the fact that these products are generally ... Read More

  • Tissue and Hygiene in Guatemala

    ... purchasing power due to the negative economic impact of the pandemic, consumers continued to prioritise spending on product types that are considered basic necessities. Such behaviour was reinforced by rising inflation, which caused unit prices ... Read More

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