Category: Consumer Goods
Guatemala Consumer Goods
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Hair Care in Guatemala
... care products - meant that Guatemalans continued to feel the pressure on their purchasing power. As a result, many consumers opted for larger, family-sized packs or prioritised products offered at promotional prices. Euromonitor International's Hair ... Read More
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Fragrances in Guatemala
... usage is steadily expanding across a wider range of demographic segments. For many Guatemalans, fragrances serve as a means of reinforcing personal identity and boosting self-confidence - behaviours that continue to support the category’s positive ... Read More
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Oral Care in Guatemala
... value-driven formats, such as family-sized packaging, multipack deals, and promotional prices. Euromonitor International's Oral Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Depilatories in Guatemala
... across income groups. Cultural beauty norms - particularly the preference amongst Guatemalan women for smooth, hair-free skin - continue to underpin demand, a trend now being embraced by younger generations who are also showing a ... Read More
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Sun Care in Guatemala
... reflects a growing consumer awareness of the role sun protection plays not only in preventing skin cancer but also in supporting overall skin health and long-term wellbeing. Euromonitor International's Sun Care in Guatemala report offers ... Read More
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Colour Cosmetics in Guatemala
... cosmetics is closely tied to expressions of identity, self-confidence and emotional wellbeing. Despite the increased cost of living experienced in the country over the past few years, beauty rituals remain part of the daily routine ... Read More
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Baby and Child-Specific Products in Guatemala
... which translated into a smaller consumer base for these items. Moreover, while inflation moderated in 2024, compared to the previous two years, prices for baby and child-specific products did not decline, meaning that the accumulated ... Read More
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Skin Care in Guatemala
... a priority for consumers, even in the face of inflationary pressures. Facial care products lead in terms of retail value sales, particularly basic moisturisers, anti-agers and lip care products. Consumers increasingly favour offerings that deliver ... Read More
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Men's Grooming in Guatemala
... use of such products. This generational change supported the sustained growth of category in 2024. Euromonitor International's Men's Grooming in Guatemala report offers a comprehensive guide to the size and shape of the market at ... Read More
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Bath and Shower in Guatemala
... affect household budgets, prompting consumers to remain cautious and selective with their spending. Popular formats included multipacks, bulk packaging, and an increasing number of refillable doypack options. Euromonitor International's Bath and Shower in Guatemala report ... Read More
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Mass Beauty and Personal Care in Guatemala
... constraints, consumers are reluctant to abandon their personal care routines. Indeed, the rising cost of living in recent years has made mass beauty and personal care products even more essential for many, as they provide ... Read More
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Premium Beauty and Personal Care in Guatemala
... a large portion of the population - wealthier consumers are clearly willing to invest in products that promise superior results, utilise higher-quality formulations, or confer a sense of status. Euromonitor International's Premium Beauty and Personal ... Read More
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Deodorants in Guatemala
... consumer demand for affordable products that offer pleasant, long-lasting aromas - positioning deodorants as a cost-effective alternative to higher-priced fragrances. This trend has gained further traction in the context of the rising cost of living ... Read More
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Beauty and Personal Care in Guatemala
... felt the effects of reduced purchasing power due to the effects of cumulative increases in the cost of living. This led to more cautious spending, especially amongst lower-income groups, who increasingly prioritised value-for-money options. Consumers ... Read More
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Nappies/Diapers/Pants in Guatemala
... growth, as it put a downward trend on prices. Junior nappies/diapers continued to be the most popular format for baby diapers and is the most widely distributed and also has the largest range. However, disposable ... Read More
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Menstrual Care in Guatemala
... of menstrual care are also slowly gaining traction and this also dampened volume sales. This included menstrual cups and cloth towels. Euromonitor International's Menstrual Care in Guatemala report offers a comprehensive guide to the size ... Read More
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Wipes in Guatemala
... seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. In addition, baby wipes are also ... Read More
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Retail Adult Incontinence in Guatemala
... continued to be the most popular format and also registered the highest value growth, as when consumers do buy incontinence pads, there is generally an urgent need, and as such greater absorption is needed. Higher ... Read More
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Away-From-Home Tissue and Hygiene in Guatemala
... continued to account for most value sales and there was also a degree of premiumisation, with increasing penetration of two-ply toilet rolls. Euromonitor International's Away-from-Home Tissue and Hygiene in Guatemala report offers a comprehensive guide ... Read More
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Retail Tissue in Guatemala
... most volume sales, as it is deemed an essential product. However, in order to keep prices stables, players used tactics such as decreasing the size of the rolls and also reducing the ply layers. Napkins ... Read More
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Tissue and Hygiene in Guatemala
... and promotions to support volume sales and this cut into profit margins. Euromonitor International's Tissue and Hygiene in Guatemala report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Guatemala: Refrigerators Market and the Impact of COVID-19 in the Medium Term
... medium term. The report provides a strategic analysis of the refrigerators market in Guatemala and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development of the market. ... Read More
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Guatemala: Action Figures Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the action figures market in Guatemala and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Guatemala: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in Guatemala and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Guatemala: Refrigerators and Freezers Industry - Analysis, Size, Trends, Consumption, and Forecast
... forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis ... Read More
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