Category: Cosmetics & Personal Care
Central America Cosmetics & Personal Care
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Hair Care in Guatemala
... care products - meant that Guatemalans continued to feel the pressure on their purchasing power. As a result, many consumers opted for larger, family-sized packs or prioritised products offered at promotional prices. Euromonitor International's Hair ... Read More
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Fragrances in Guatemala
... usage is steadily expanding across a wider range of demographic segments. For many Guatemalans, fragrances serve as a means of reinforcing personal identity and boosting self-confidence - behaviours that continue to support the category’s positive ... Read More
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Beauty and Personal Care in Panama
... in the first quarter of 2024 while the closure of quarries and cessation of mining contracts hampered commercial activities carried out in the Colón Free Zone. In October 2023, with the aim of putting pressure ... Read More
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Oral Care in Guatemala
... value-driven formats, such as family-sized packaging, multipack deals, and promotional prices. Euromonitor International's Oral Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Depilatories in Guatemala
... across income groups. Cultural beauty norms - particularly the preference amongst Guatemalan women for smooth, hair-free skin - continue to underpin demand, a trend now being embraced by younger generations who are also showing a ... Read More
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Sun Care in Guatemala
... reflects a growing consumer awareness of the role sun protection plays not only in preventing skin cancer but also in supporting overall skin health and long-term wellbeing. Euromonitor International's Sun Care in Guatemala report offers ... Read More
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Colour Cosmetics in Guatemala
... cosmetics is closely tied to expressions of identity, self-confidence and emotional wellbeing. Despite the increased cost of living experienced in the country over the past few years, beauty rituals remain part of the daily routine ... Read More
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Baby and Child-Specific Products in Guatemala
... which translated into a smaller consumer base for these items. Moreover, while inflation moderated in 2024, compared to the previous two years, prices for baby and child-specific products did not decline, meaning that the accumulated ... Read More
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Skin Care in Guatemala
... a priority for consumers, even in the face of inflationary pressures. Facial care products lead in terms of retail value sales, particularly basic moisturisers, anti-agers and lip care products. Consumers increasingly favour offerings that deliver ... Read More
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Men's Grooming in Guatemala
... use of such products. This generational change supported the sustained growth of category in 2024. Euromonitor International's Men's Grooming in Guatemala report offers a comprehensive guide to the size and shape of the market at ... Read More
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Premium Beauty and Personal Care in Guatemala
... a large portion of the population - wealthier consumers are clearly willing to invest in products that promise superior results, utilise higher-quality formulations, or confer a sense of status. Euromonitor International's Premium Beauty and Personal ... Read More
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Deodorants in Guatemala
... consumer demand for affordable products that offer pleasant, long-lasting aromas - positioning deodorants as a cost-effective alternative to higher-priced fragrances. This trend has gained further traction in the context of the rising cost of living ... Read More
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Mass Beauty and Personal Care in Guatemala
... constraints, consumers are reluctant to abandon their personal care routines. Indeed, the rising cost of living in recent years has made mass beauty and personal care products even more essential for many, as they provide ... Read More
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Beauty and Personal Care in Guatemala
... felt the effects of reduced purchasing power due to the effects of cumulative increases in the cost of living. This led to more cautious spending, especially amongst lower-income groups, who increasingly prioritised value-for-money options. Consumers ... Read More
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Bath and Shower in Guatemala
... affect household budgets, prompting consumers to remain cautious and selective with their spending. Popular formats included multipacks, bulk packaging, and an increasing number of refillable doypack options. Euromonitor International's Bath and Shower in Guatemala report ... Read More
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Hair Care in Costa Rica
... the year. However, it remained below the level at the beginning of the review period (2019), as premium products lost significant retail value share in 2020 amid the onset of COVID-19. Euromonitor International's Hair Care ... Read More
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Baby and Child-Specific Products in Costa Rica
... budget constraints have limited consumption in recent years, the needs of babies and young children remain a priority for many Costa Rican families. Nonetheless, local parents are looking for gentle formulations without harsh chemicals, and ... Read More
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Beauty and Personal Care in Costa Rica
... It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Baby and Child-specific Products, Bath and ... Read More
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Fragrances in Costa Rica
... period. The premium segment continued to outperform its mass counterpart in volume and current value growth terms during 2024. While this was mainly because sales in the former were increasing from a much lower base, ... Read More
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Men's Grooming in Costa Rica
... raise pricing. Products designed specifically for men continue to proliferate in Costa Rica. Moreover, men´s grooming brands are increasingly visible on store shelves in supermarkets, as well as in e-commerce. Euromonitor International's Men's Grooming in ... Read More
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Deodorants in Costa Rica
... a tropical climate. Consumers trust international brands when purchasing deodorants, and they usually purchase them at promotional prices. Brands often offer bundles to encourage consumers to purchase more than one unit. Euromonitor International's Deodorants in ... Read More
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Skin Care in Costa Rica
... in unit pricing. Local consumers are increasingly aware of the importance of skin care to overall wellness. As a result, a growing number of them are looking for new ways to take care of their ... Read More
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Beauty and Personal Care in El Salvador
... Central Reserve Bank (BCR) this country closed with a CPI of 0.3%, being the lowest in the previous four years. Although the country showed macroeconomic stability, it continued to face challenges in social development. According ... Read More
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Depilatories in Costa Rica
... in Costa Rica resumed their pre-pandemic routines. Robust growth in inbound and domestic tourist numbers had a similarly positive impact in 2023, particularly given the tropical climate and the importance of beach tourism in the ... Read More
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Mass Beauty and Personal Care in Costa Rica
... offering many of the characteristics, ingredients or scents seen in premium products but at a more accessible price point. For example, Axe deodorant spray launched its fine fragrance collection, Herbal Essences launched its Argan Oil ... Read More
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