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Region: Central America
Category: Consumer Goods

Central America Consumer Goods

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Central America Consumer Goods Reports

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(172 reports matching your criteria)
  • Oral Care in Guatemala

    ... prices. They are not loyal to any specific brand, but purchase the one which is most affordable. Companies have responded to this by launching small pack sizes that are more affordable. As disposable incomes are ... Read More

  • Baby and Child-Specific Products in Guatemala

    ... products such as baby shampoo, shower gel, body cream, talcum powder and cologne. Both brands are distributed through modern retail channels, and target the middle- to high-income consumer base. Competition from other well-established brands, such ... Read More

  • Sun Care in Guatemala

    ... protection daily, along with insufficient disposable incomes to afford these products, are the main barriers that sun care has to expanding its consumer base. Most consumers who use sun protection use it during outdoor activities, ... Read More

  • Skin Care in Guatemala

    ... firming, anti-ageing and natural ingredients are trends that are being seen in mass skin care in Guatemala. Leading brands such as Nivea, Dove and Lubriderm are constantly improving their formulae and offering value-added benefits at ... Read More

  • Mass Beauty and Personal Care in Guatemala

    ... and bases their purchasing decisions mainly on price. Economy beauty and personal care products are more prevalent amongst this consumer group. Also, there are many categories, such as sun care, men’s grooming and skin care, ... Read More

  • Men's Grooming in Guatemala

    ... and body wash. However, there is a lack of penetration in the lower-end of the market, which is the largest in Guatemala, and in which disposable incomes are tight. Also, men are more resistant to ... Read More

  • Hair Care in Guatemala

    ... consumer base and reach the lower-end of the market. Leading companies continued to innovate with these products, and are now introducing 3-minute miracle repair treatments, such as Pantene 3-Minute Miracle, which was launched in 2017. ... Read More

  • Bath and Shower in Guatemala

    ... purposes throughout their homes. Liquid soap is being using instead of bar soap for hand washing, body washes are being used for showering, and more women are using intimate hygiene products. In categories such as ... Read More

  • Fragrances in Guatemala

    ... than three quarters of value sales. Both urban and rural consumers are being influenced by international trends, and they are searching for the best fragrances that their budgets allow them to afford. Leading companies such ... Read More

  • Beauty and Personal Care in Guatemala

    ... who have tight budgets and low disposable incomes. This consumer group still has low penetration in many beauty and personal care categories, such as sun care and men’s grooming. They buy on a day-to-day basis, ... Read More

  • Colour Cosmetics in Guatemala

    ... international trends. Matte products are becoming more prevalent, especially in lip products, with brands such as L’Oréal Matte Addiction. Another strong trend is longer and fuller eye lashes. Leading companies such as L’Oréal Guatemala are ... Read More

  • Depilatories in Guatemala

    ... effective, using disposable razors is considered more convenient and cheaper, which are important factors in the purchasing decision for many consumers. System razors such as Gillette Venus (Procter & Gamble Interamericas de Guatemala) are preferred ... Read More

  • Deodorants in Guatemala

    ... leading brands such as Nivea and Gillette. Age and sex segmentation, with a wide variety of deodorants for men, women and teens, are also seen in the market. Deodorants are considered as personal hygiene items, ... Read More

  • Premium Beauty and Personal Care in Guatemala

    ... in skin care and hair care and Oddent and Cariax in oral care, amongst others. The strategy of these brands has been to advertise them amongst dermatologists and dentists, who prescribe them to their patients. ... Read More

  • Polish and Cream Market in Costa Rica to 2022

    ... for polishes and creams in Costa Rica. The research includes historical data from 2011 to 2017 and forecasts until 2022 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, ... Read More

  • Soap Market in Costa Rica to 2022

    ... Rica. The research includes historical data from 2011 to 2017 and forecasts until 2022 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking ... Read More

  • Cosmetic, Perfume and Toiletry Market in Costa Rica to 2022

    ... future outlook for cosmetics, perfumes and toiletries in Costa Rica. The research includes historical data from 2011 to 2017 and forecasts until 2022 which makes the report an invaluable resource for industry executives, marketing, sales ... Read More

  • Beauty or Make-Up Product Market in Costa Rica to 2022

    ... future outlook for beauty or make-up products in Costa Rica. The research includes historical data from 2011 to 2017 and forecasts until 2022 which makes the report an invaluable resource for industry executives, marketing, sales ... Read More

  • Hair Product Market in Costa Rica to 2022

    ... products in Costa Rica. The research includes historical data from 2011 to 2017 and forecasts until 2022 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and ... Read More

  • Oral or Dental Hygiene Product Market in Costa Rica to 2022

    ... situation, and future outlook for oral or dental hygiene products in Costa Rica. The research includes historical data from 2011 to 2017 and forecasts until 2022 which makes the report an invaluable resource for industry ... Read More

  • Nappies/Diapers/Pants in Guatemala

    ... channel, with prices as low as GTQ1 per unit, is the main reason that consumers are considering disposable nappies as an option. As disposable incomes grow, the use of disposable nappies is more common in ... Read More

  • Wipes in Guatemala

    ... as disinfectant wipes, moist toilet wipes and, the latest, intimate wipes. Mabe Productos Internacionales SA de CV launched Affective and Essity launched Saba intimate wipes in the end of 2016, and these brands are mainly ... Read More

  • Tissue and Hygiene in Guatemala

    ... economical products. There is still room for growth in several tissue and hygiene categories that offer lower-priced items, as many people still do not use many of these products. For example, they buy toilet paper ... Read More

  • Away-From-Home Tissue and Hygiene in Guatemala

    ... food restaurants, are highlighting the environmental advantages that these products have and advertising the number of trees that are being saved by using recycled toilet paper. Also, companies that are being environmentally conscious are switching ... Read More

  • Retail Tissue in Guatemala

    ... trying to cater to those who do use these products by offering them better-quality retail tissue, which has higher unit prices. For example, in the review period, paper towels was a category with basic products, ... Read More

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