Market Research Logo

India Extruded Snacks Market, By Product Type (Rice Extruded Snacks, Corn Extruded Snacks, Wheat Extruded Snacks and Others), By Distribution Channel (Traditional Grocery Stores, Supermarkets/Hypermarkets, Convenience Stores, Online, and Others), By Regio

India Extruded Snacks Market, By Product Type (Rice Extruded Snacks, Corn Extruded Snacks, Wheat Extruded Snacks and Others), By Distribution Channel (Traditional Grocery Stores, Supermarkets/Hypermarkets, Convenience Stores, Online, and Others), By Region, By Company, Competition, Forecast & Opportunities, 2024

India extruded snack market in expected to grow at a CAGR of 15% during the forecast period on account of rising per capita income, growing youth population, increasing urbanization, introduction of smaller packs and competitive pricing by the market leaders. Additionally, introduction of regional flavors by leading players is also boosting the extruded snacks market in the country. Moreover, busy work schedules (especially of the urban population) coupled with growing youth population is further fostering the demand for extruded snacks in the country.

India extruded snacks market can be segmented based on product type, distribution channel, company and region. Based on product type, the India extruded snacks market can be categorized into rice extruded snacks, corn extruded snacks, wheat extruded snacks and others. The rice extruded snacks is expected to witness the fastest growth during the forecast period since it holds the major part of market share on account of their huge popularity and consumer preference. Additionally, the strong marketing of the rice based extruded snacks such as Kurkure, Tedhe Medhe, Taka Tak, among others by the major players such as PepsiCo, ITC, and Haldirams, further propels the market.

The Northern region dominates the country’s extruded snacks market in 2018, and is expected to maintain its dominance during the forecast period. Some of the major players operating in the Indian Extruded Snacks Market are PepsiCo, ITC, Prataap Snacks, DFM Foods, Haldirams, among others.

Years considered for this report:

Historical Years: 2014-2017

Base Year: 2018

Estimated Year: 2019

Forecast Period: 2020–2024

  • bjective of the Study:
    • To analyze and forecast the market size of the India extruded snacks market
    • To classify and forecast the India extruded snacks Market based on product type, by distribution channel, regional distribution, and company
    • To identify drivers and challenges for the India extruded snacks Market
    • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the India extruded snacks Market
    • To conduct pricing analysis for the India extruded snacks Market
    • To identify and analyze the profile of leading players involved in the India extruded snacks Market
    TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the service offerings, distribution channels and presence of all major manufacturers across the globe.

    TechSci Research calculated the market size of India extruded snacks market using a bottom-up approach, wherein data for various applications across various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

    Key Target Audience:
    • Extruded snacks manufacturers, suppliers, distributors and other stakeholders
    • Government bodies such as regulatory authorities and policy makers
    • Organizations, forums and alliances related to extruded snacks market
    • Market research and consulting firms
    The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers and partners, end-users, etc. besides allowing them in strategizing investments and capitalizing on the market opportunities.

    Report Scope:

    In this report, the India extruded snacks market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
    • Market, By Product Type
    • Rice Extruded Snacks
    • Corn Extruded Snacks
    • Wheat Extruded Snacks
    • Other Extruded Snacks
    • Market, By Distribution Channel
    • Traditional Grocery Stores
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Online
    • Others
    • Market, By Region:
    • North
    • West
    • East
    • South
    Competitive Landscape

    Company Profiles: Detailed analysis of the major companies present in the India extruded snacks market.

    Available Customizations

    With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

    Company Information
    • Detailed analysis and profiling of additional market players (up to five).


    • Profit Margin Analysis
    • Profit margin analysis in case of direct and indirect sales channel.
    Please Note: Printing is not available on single-user licenses.


  • 1. Product Overview
    2. Research Methodology
    3. Analyst View
    4. Voice of Customer
    4.1. Brand recall (Spontaneous and Aided)
    4.2. Sources of Information
    4.3. Preferred point of purchase
    4.4. Factors influencing purchase decision
    5. Global Extruded Snacks Market Overview
    6. India Extruded Snacks Market Outlook
    6.1. Market Size & Forecast
    6.1.1. By Value & Volume
    6.2. Market Share & Forecast
    6.2.1. By Product Type (Rice, Corn, Wheat and Others)
    6.2.2. By Distribution Channel (Traditional Grocery Stores, Supermarkets/Hypermarkets, Convenience Stores, Online and Others)
    6.2.3. By Region
    6.2.4. By Company
    6.3. Market Attractiveness Index Analysis
    7. India Rice Extruded Snacks Market Outlook
    7.1. Market Size & Forecast
    7.1.1. By Value & Volume
    7.2. Market Share & Forecast
    7.2.1. By Distribution Channel
    7.3. Pricing Analysis
    8. India Corn Extruded Snacks Market Outlook
    8.1. Market Size & Forecast
    8.1.1. By Value & Volume
    8.2. Market Share & Forecast
    8.2.1. By Distribution Channel
    8.3. Pricing Analysis
    9. India Wheat Extruded Snacks Market Outlook
    9.1. Market Size & Forecast
    9.1.1. By Value & Volume
    9.2. Market Share & Forecast
    9.2.1. By Distribution Channel
    9.3. Pricing Analysis
    10. Supply Chain Analysis
    11. Import-Export Dynamics
    12. Market Dynamics
    12.1. Drivers
    12.2. Challenges
    13. Market Trends & Developments
    14. Policy & Regulatory Landscape
    15. India Economic Profile
    16. Competitive Landscape
    16.1. Company Profiles (Leading 10 Companies)
    16.1.1. PepsiCo India Holdings Pvt Ltd
    16.1.2. ITC Limited
    16.1.3. Prataap Snacks Limited
    16.1.4. DFM Foods Limited
    16.1.5. Haldiram’s Food International Ltd
    16.1.6. Balaji Wafers Pvt Ltd
    16.1.7. Bikanervala Foods Pvt Ltd
    16.1.8. Parle Food Pvt Ltd
    16.1.9. Bikaji Foods International Ltd
    16.1.10. Laxmi Snacks Pvt Ltd
    17. Strategic Recommendations
    18. About Us & Disclaimer
    List Of Figures
    Figure 1: India Extruded Snacks Market Size, By Value (USD Million) & Volume (Million KG), 2014–2024F
    Figure 2: India Extruded Snacks Market Share, By Product Type, By Value, 2014–2024F
    Figure 3: India Extruded Snacks Market Share, By Distribution Channel, By Value, 2014–2024F
    Figure 4: India Extruded Market Share, By Region, By Value, 2018 & 2024F
    Figure 5: India Extruded Snacks Market Share, By Company, By Value, 2018
    Figure 6: India Rice Extruded Snacks Market Size, By Value (USD Million) & By Volume (Million KG), 2014–2024F
    Figure 7: India Rice Extruded Snacks Market Share, By Distribution Channel, By Value, 2014–2024F
    Figure 8: India Corn Extruded Snacks Market Size, By Value (USD Million) & By Volume (Million KG), 2014–2024F
    Figure 9: India Corn Extruded Snacks Market Share, By Distribution Channel, By Value, 2014–2024F
    Figure 10: India Wheat Extruded Snacks Market Size, By Value (USD Million) & By Volume (Million KG), 2014–2024F
    Figure 11: India Wheat Extruded Snacks Market Share, By Distribution Channel, By Value, 2014–2024F

    Download our eBook: How to Succeed Using Market Research

    Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

    Download eBook