Market Research Logo

India Digital Signage Market By Component (Display Screen, Software, Content & Media Players), By Application (Indoor & Outdoor), By End User (Government & Transportation, Retail, Banks & Financial Institutions, and Others), Competition Forecast and Oppor

India Digital Signage Market By Component (Display Screen, Software, Content & Media Players), By Application (Indoor & Outdoor), By End User (Government & Transportation, Retail, Banks & Financial Institutions, and Others), Competition Forecast and Opportunities, 2012-2022

Factors leading to the growth in India digital signage market include increasing use of digital signage for outdoor advertising to make marketing more effective and appealing to customers and for use by the government and transportation sectors to display information through digital media which also boost the Digital India initiative of the government. Surge in demand for Out-of-Home (OOH) digital signage, growing number of events such as the Indian Premier League, Lakme Fashion Week, international music festivals such as Sunburn and Supersonic are some other factors driving the demand for digital signage in India.

According to “India Digital Signage Market, Competition Forecast and Opportunities, 2012-2022”, India digital signage is forecast to exhibit a CAGR of over 18% in value terms during the forecast period. India digital signage market is controlled by these major players, namely– Samsung India Electronics Pvt. Ltd., LG Electronics India Pvt. Ltd., Panasonic India Pvt. Ltd. followed by Others which includes, Xtreme Media Pvt. Ltd, NEC India Pvt. Ltd, Sharp Business Systems India Pvt Ltd, TruKnox Technologies Pvt. Ltd., TPV Technologies Pvt. Ltd, Nusyn Digital Solutions Private Limited, LaneSquare Technology Pvt. Ltd. “India Digital Signage Market, Competition Forecast and Opportunities, 2012-2022” discusses the following aspects of digital signage market in India:

  • India Digital Signage Market Size, Share and Forecast
  • Segmental Analysis - By Component Type (Display Screen, Media Player, Software & Content), By Application (Indoor & Outdoor), By Region, By End User (Government & Transportation, Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment & Others)
  • Policy & Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of India Digital Signage Market
  • To identify the on-going trends, and anticipated growth over the next five years
  • To help industry consultants, display manufacturers, suppliers and other stakeholders align market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with digital signage solution providers, component manufacturers, distributors and dealers, customers, policy makers and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

Please Note: Printing is not available on single-user licenses.


1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Digital Signage Market Overview
5. India Digital Signage Market Landscape
6. India Digital Signage Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Component Type (Display Screen, Media Player, Software & Content)
6.2.2. By Application (Indoor & Outdoor)
6.2.3. By Region
6.2.4. By End User (Government & Transportation, Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment & Others)
6.2.5. By Company
7. India Digital Signage Display Screen Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Display Screen Technology (LCD, LED, OLED, QLED)
7.3. Pricing Analysis
8. India Digital Signage Software Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share & Forecast
8.2.1. By Type (Content Management/Distribution Software, Media Player Management Software, Content Creation Software & Device Management Software)
8.3. Pricing Analysis
9. India Digital Signage Content Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type (Image, Video, PowerPoint, HTML & Others)
10. India Digital Signage Media Player Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.1.2. By Volume
10.2. Market Share & Forecast
10.2.1. By Type (Windows Based & Non Windows Based)
10.3. Pricing Analysis
11. Market Dynamics
11.1. Impact Analysis
11.2. Drivers
11.3. Challenges
12. Market Trends & Developments
12.1. Increasing Investments in Infrastructure
12.2. Surge in Demand for Interactive Kiosks
12.3. Rising Demand for Out-of-Home (OOH) Digital Signage
12.4. Growing Number of Events in India
12.5. Rising Deployment of Technology in Hospitality, Transportation and Education Sectors
13. Policy & Regulatory Landscape
14. Value Chain Analysis
15. India Economic Profile
16. Competitive Landscape
16.1. Competitive Benchmarking
16.2. Company Profiles
16.2.1. Samsung India Electronics Pvt. Ltd
16.2.2. LG Electronics India Pvt. Ltd.
16.2.3. Panasonic India Pvt. Ltd.
16.2.4. Xtreme Media Pvt. Ltd.
16.2.5. NEC India Pvt. Ltd.
16.2.6. Sharp Business Systems India Pvt Ltd
16.2.7. Truknox Technologies Pvt Ltd
16.2.8. TPV Technology India Pvt Ltd
16.2.9. Nusyn Digital Solutions Private Limited
16.2.10. LaneSquare Technology Pvt. Ltd.
17. Strategic Recommendations
List Of Figures
Figure 1: India Digital Signage Market Size, By Value (USD Million), By Volume (Thousand Unit), 2012–2022F
Figure 2: India Digital Signage Market Share, By Component Type, By Value, 2012-2022F
Figure 3: India Digital Signage Market Share, By Application, By Value, 2012-2022F
Figure 4: India Digital Signage Market Share, By Region, By Value, 2016 & 2022F
Figure 5: India Digital Signage Market Share, By Region, By Value, 2012-2022F
Figure 6: Southern Region’s Share in India Digital Signage Market, By Value, 2016 & 2022F
Figure 7: Western Region’s Share in India Digital Signage Market, By Value, 2016 & 2022F
Figure 8: Northern Region’s Share in India Digital Signage Market, By Value, 2016 & 2022F
Figure 9: Eastern Region’s Share in India Digital Signage Market, By Value, 2016 & 2022F
Figure 10: India Digital Signage Market Share, By End User, By Value, 2012-2022F
Figure 11: India Digital Signage Market Share, By Company, By Value, 2012-2022F
Figure 12: India Digital Signage Display Screen Market Size, By Value, 2012-2022F (USD Million)
Figure 13: India Digital Signage Display Screen Market Size, By Volume, 2012-2022F (Thousand Unit)
Figure 14: India Digital Signage Display Screen Market Share, By Display Screen Technology, By Value, 2012–2022F
Figure 15: India Digital Signage Display Screen Average Selling Price, 2012–2022F (USD)
Figure 16: India Digital Signage Software Market Size, By Value, 2012-2022F (USD Million)
Figure 17: India Digital Signage Software Market Size, By Volume, 2012-2022F (Thousand Unit)
Figure 18: India Digital Signage Software Market Share, By Type, By Value, 2012–2022F
Figure 19: India Digital Signage Software Average Selling Price, 2012–2022F (USD)
Figure 20: India Digital Signage Content Market Size, By Value, 2012–2022F (USD Million)
Figure 21: India Digital Signage Content Market Share, By Type, By Value, 2012–2022F
Figure 22: India Digital Signage Media Player Market Size, By Value, 2012–2022F (USD Million)
Figure 23: India Digital Signage Media Player Market Size, By Volume, 2012–2022F (Thousand Unit)
Figure 24: India Digital Signage Media Player Market Share, By Type, By Value, 2012–2022F
Figure 25: India Digital Signage Media Player Average Selling Price, 2012–2022F (USD)
List Of Tables
Table 1: List of Upcoming Smart Cities on Delhi-Mumbai Industrial Corridor, By State, As of 2016
Table 2: North India Population, By Select State/UT, 2016, 2021F & 2026F (Thousand)
Table 3: South India Population, By Select State/UT, 2016, 2021F & 2026F (Thousand)
Table 4: West India Per Capita Income, By Select State, 2012-2014 (USD)
Table 5: West India Population, By Select State/UT, 2016, 2021F & 2026F (Thousand)
Table 6: East India Population, By Select State, 2016, 2021F & 2026F (Thousand)
Table 7: East India Per Capita Income, By Select State, 2012-2014 (USD)
Table 8: Major Upcoming High-Rise Building Projects in India, By Type of Building, By Location, 2016
Table 9: India Under Cabinet Mount Kitchen Hoods Pricing Analysis, 2017 (USD/Unit)
Table 10: India Wall Mount Kitchen Hoods Market Pricing Analysis, 2017 (USD/Unit)
Table 11: India Ceiling Mount Kitchen Hoods Market Pricing Analysis, 2017 (USD/Unit)
Table 12: India Downdraft Ventilation Kitchen Hoods Pricing Analysis, 2017 (USD/Unit)
Table 13: Internet Users (Million) and Internet Penetration (%) in India, 2012-2016

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report