South America Ad Fraud Detection Tools Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)
The ad fraud detection tools market in SAM is expected to grow from US$ 8.59 million in 2021 to US$ 24.48 million by 2028; it is estimated to grow at a CAGR of 16.1% from 2021 to 2028. Ad fraud detection tools are increasingly adopted by SMEs due to the growing number of small and medium businesses are shifting focus toward online marketing, such as social media marketing. Fraudsters are seeing an influx of new and often unaware digital properties as prey, with more small-to-medium enterprises (SMEs) shifting marketing efforts toward digital platforms. Further, the number of start-ups is increasing across the region. Therefore, the rising number of SMEs across the region focusing on online marketing creates a lucrative opportunity for ad fraud detection tools market players.
Based on end user, the ad fraud detection tools market is segmented into e-commerce, travel, finance, gaming, and others. The e-commerce sector is growing continuously. The intense competition in this sector has led to a drop in profit margins. Moreover, fraudsters are leveraging the competitive scenario in the sector as it is eroded by click fraud and other malicious business practices. Digital advertising in e-commerce can be a hard nut to crack, even for specialists in paid search marketing. It is easy for thieves to design account hijacking attacks against targeted digital ads. Scams vary by country or region and device. As per the media quality report by the IAS for the first half of 2019, fraudulent behavior ranged from 0.4% to 11.7%, depending on whether the buyer implemented an ad fraud problem prevention or detection strategy. Further, by 2022, the total cost of ad fraud problems is expected to reach US$ 44 billion, making it an important threat to advertisers. Interceptd (App Samurai Inc.), CashShield Pte. Ltd., and Signifyd are among the companies that develop solutions to prevent click fraud. Ad fraud detection tools can save advertisers millions of dollars every year. As an e-commerce business owner in a fiercely competitive market, it is essential to actively look for potential click frauds in advertising campaigns to avoid losing marketing budgets to fraudulent competitors.
In SAM, Brazil recorded the highest number of COVID-19 cases, followed by Ecuador, Chile, Peru, and Argentina. As the pandemic has led to seismic effects across several industries, the demand for online platforms has spurred massively. Factors such as remote working, rising digital payment to avoid direct human-to-human contact, and evolving strategies of the companies are leading to the integration of digitization. The requirement for fraud detection tools has further increased during the COVID-19 pandemic due to the surge in internet usage. With the rise in the use of the internet, online shopping, online gaming, and social media trends have begun flourishing in SAM, creating a huge opportunity for advertisers to reach their potential customers through online advertisement. Further, the presence of a larger number of ad fraud detection tools market players in this region favors the growth of digital advertisement. However, this has also led to the rise in advertisement fraudulent activities in the region, which directly affects the advertisers/marketers and small businesses in terms of revenue loss. Thus, to counter these ad frauds, these enterprises are deploying ad fraud detection tools. Therefore, the COVID-19 pandemic boosted the SAM ad fraud detection tools market growth in 2020 and 2021.
The SAM ad fraud detection tools market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the SAM Ad fraud detection tools market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the SAM Ad fraud detection tools market. AppsFlyer Ltd.; Adjust GmbH; Interceptd (App Samurai Inc.); and Singular Labs, Inc. are among the key players operating in the market in this region.
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