Global Digital Signage Market - Procurement Intelligence Report

Global Digital Signage Market - Procurement Intelligence Report

About Digital Signage Market

Digital signage makes use of digital displays in order to display images, videos, and advertisements. These displays are usually set up in public areas for informational or advertising purposes. These displays are connected to a computer and content is broadcasted on real-time basis through cloud/local network connection. These display systems are used by buyers in retail, government, FMCG, automotive, hospitality, e-commerce, and consumer goods industry to deliver effective advertisements. The spend momentum of this market is primarily attributed to the rapid induction of digital signage into the fast-developing digital infrastructure of various smart cities across the globe. For instance, in Birmingham and Manchester, Signature Outdoors' digital billboard The Loop delivers 22 full-motion digital displays, linked with Wi-Fi, and equipped with facial recognition and offers connectivity for mobile audiences.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Digital Signage Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Global Digital Signage Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

  • Ability to program digital signage to offer customized recommendations and promote add-on packages to consumers
  • For a full, detailed list, view our report


  • Category management strategy
  • Engage with suppliers that have adopted the cloud-based technology to deploy connected displays
  • For a full, detailed list, view our report


  • Procurement best practices
  • Periodic site inspection by the supplier to identify potential risks
  • For a full, detailed list, view our report


  • Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?

  • PART 01: EXECUTIVE SUMMARY
    PART 02: MARKET INSIGHTS
    Global category spend
    Category spend growth
    Spend segmentation by region
    Regional spend dynamics
    Regional influence on global spend
    Regional spend opportunity for suppliers
    PART 03: CATEGORY PRICING INSIGHTS
    Pricing outlook
    Supplier cost structure
    Outlook for input costs
    Total cost of ownership analysis
    Overview of pricing models
    Comparison of pricing models
    Supply chain margins
    Cost drivers: Impact on pricing
    Volume drivers: Impact on pricing
    PART 04: COST-SAVING OPPORTUNITIES
    Supplier-side levers
    Buyer-side levers
    Quantifying cost-saving opportunities
    Quantifying cost savings by negotiation strategies
    PART 05: BEST PRACTICES
    Innovation and success stories
    Procurement excellence best practices
    Procurement best practices
    Sustainability practices
    Sustainability best practices
    PART 06: CATEGORY ECOSYSTEM
    Market favorability index for suppliers
    Competitiveness index for suppliers
    Buyer power
    Supplier power
    Threat of new entrants
    Threat of substitutes
    Buyer ecosystem
    Supplier ecosystem
    PART 07: CATEGORY MANAGEMENT STRATEGY
    Category management objectives
    Supplier and buyer KPIs
    Outsourcing category management activities
    Risk management
    PART 08: CATEGORY MANAGEMENT ENABLERS
    Procurement organization
    Category enablers
    PART 09: SUPPLIERS SELECTION
    RFx essentials
    Supplier selection criteria
    Service level agreement
    Incumbent supplier evaluation metrics
    PART 10: SUPPLIERS UNDER COVERAGE
    Overview
    Supplier positioning
    Profile: Samsung Electronics Co. Ltd.
    Profile: LG Corp.
    Profile: Sharp Corp.
    Profile: Panasonic Corp.
    Profile: Sony Corp.
    Profile: NEC Corp.
    PART 11: US MARKET INSIGHTS
    Category spend in the US
    Pricing outlook
    Supplier cost structure in the US
    Margins of suppliers in the US
    Category cost drivers
    Category volume drivers
    Overview of best practices in the US
    Procurement best practices in the US
    US supply market overview
    Supplier positioning for the US
    Regional category risks
    PART 12: CATEGORY DEFINITION
    Category hierarchy
    Category scope
    Category map
    PART 13: APPENDIX
    List of abbreviations
    Key notes
    Global category spend (2018-2023)
    Category spend growth (2018-2023)
    Regional split of spend
    Regional comparison
    Comparison of category maturity across regions
    Regional spend opportunity for suppliers (2018-2023)
    Category pricing dynamics
    Supplier cost breakup
    Input cost dynamics
    Total cost of ownership model
    Benefit comparison of pricing models
    Pricing models – comparison matrix
    Supplier margin analysis
    Margin analysis across supply chain
    Cost drivers
    Volume drivers
    Cost-saving opportunities: Supply-side levers
    Cost-saving opportunities: Demand-side levers
    Cost-saving opportunity matrix
    Negotiation grid
    Innovation and success stories
    Procurement excellence summary: Impact on the category
    Supplier relationship management metrics
    Strategic sourcing and category management metrics
    Technology-facilitated procurement metrics
    Procurement best practices dashboard
    Sustainability practices: Impact on the category
    Sustainability best practices
    Market environment score
    Market competitiveness score
    Buyer power score
    Supplier power score
    Ease of market entry score
    Ease of substitution score
    Buyer ecosystem: Outlook
    Supplier ecosystem: Outlook
    Ecosystem disruption threats
    Key category management objectives
    Supplier KPI dashboard
    Buyer KPI dashboard
    Category management enablers
    Risk management matrix
    Procurement model
    Category enablers: Technology
    RFx questions
    Phase I RFI considerations
    SLA terms
    Supplier performance benchmarking criteria
    Supplier operational capability matrix
    Supplier positioning matrix
    Samsung Electronics Co. Ltd. – Key information dashboard
    LG Corp. – Key information dashboard
    Sharp Corp. – Key information dashboard
    Panasonic Corp. – Key information dashboard
    Sony Corp. – Key information dashboard
    NEC Corp. – Key information dashboard
    US category spend (2018-2023)
    Category pricing dynamics
    Supplier cost breakup
    Supplier margin analysis
    Margin analysis across supply chain
    Cost drivers
    Volume drivers
    Procurement excellence summary: Impact on category
    Supplier relationship management
    Strategic sourcing and category management
    Technology-facilitated procurement
    Procurement best practices dashboard
    Supplier operational capability matrix
    Supplier positioning matrix
    Risk management matrix
    Category definition
    Category nuances
    Importance of category relative to other categories

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