Marketing & Market Research»Advertising & Marketing»Internet Advertising
Germany Digital Advertising Spend By Marketing Objective
| Lowest Prices Guaranteed | Length | Publisher | Published Date | SKU |
|---|---|---|---|---|
| from $225 | 38 Pages | Socintel360 | April, 2016 | SOI15084879 |
| Lowest Prices Guaranteed | |
| Price | from $225 |
|---|---|
| Length | 38 Pages |
| Publisher | Socintel360 |
| Published Date | April, 2016 |
| SKU | SOI15084879 |
Table of Contents
Germany Digital Advertising Spend By Marketing Objective
- 1 About this Report
- 1.1 About Socintel360
- 1.2 Summary
- 1.3 Scope
- 1.4 Methodology
- 1.5 Definitions
- 1.6 Disclaimer
- 2 Online Advertising Spend Market Share Analysis
- 2.1 Germany Online Advertising Spend
- 2.2 Market Share Analysis
- 3 Analysis of Macroeconomic, Business, and Consumer Drivers
- 3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
- 3.2 Consumer Insights
- 3.3 Internet & Technology Adoption
- 3.4 Devices & Platforms
- 3.5 Mobile Commerce
- 3.6 Advertising Spend Dynamics
- 4 Germany Online Advertising Spend by Marketing Objective
- 4.1 Snapshot of Marketing Objectives
- 4.2 Ad Spend by Marketing Objectives
- 4.2.1 Branding
- 4.2.2 Sales
- 4.2.3 Lead Generation/ Increase Traffic
- 4.2.4 Product Launch
- Table 1: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 2: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Table 3: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Table 4: Germany Population Analysis (Million), 2010-2019
- Table 5: Germany Inflation Trends (%), 2010-2019
- Table 6: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Table 7: Germany Number of Online & Mobile Buyers (Million), 2010-2019
- Table 8: Germany Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Table 9: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Table 10: Germany Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Table 11: Germany Mobile Internet User Analysis (Million), 2010-2019
- Table 12: Germany Number of Internet and Social Media Users (Million), 2010-2019
- Table 13: Germany Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Table 14: Germany Number of Mobile and Smartphone Users(Million), 2010-2019
- Table 15: Germany Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Table 16: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Table 17: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Table 18: Germany Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Table 19: Germany Online Spending per Internet User (US$), 2010-2019
- Table 20: Germany Online Mobile Spending per Online User (US$), 2010-2019
- Table 21: Germany Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
- Table 22: Germany Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 23: Germany Online Advertising Spend on Branding (US$ Million), 2011-2020
- Table 24: Germany Online Advertising Spend on Sales (US$ Million), 2011-2020
- Table 25: Germany Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
- Table 26: Germany Online Advertising Spend on Product Launch (US$ Million), 2011-2020
- Figure 1: Methodology Framework
- Figure 2: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 3: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Figure 4: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Figure 5: Germany Population Analysis (%), 2014
- Figure 6: Germany Inflation Trends (%), 2010-2019
- Figure 7: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Figure 8: Germany Number of Online & Mobile Buyers (Million), 2010-2019
- Figure 9: Germany Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Figure 10: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Figure 11: Germany Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Figure 12: Germany Mobile Internet User Analysis (Million), 2010-2019
- Figure 13: Germany Number of Internet and Social Media Users (Million), 2010-2019
- Figure 14: Germany Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Figure 15: Germany Number of Mobile and Smartphone Users(Million), 2010-2019
- Figure 16: Germany Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Figure 17: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Figure 18: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Figure 19: Germany Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Figure 20: Germany Online Spending per Internet User (US$), 2010-2019
- Figure 21: Germany Online Mobile Spending per Online User (US$), 2010-2019
- Figure 22: Germany Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
- Figure 23: Germany Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 24: Germany Online Advertising Spend on Branding (US$ Million), 2011-2020
- Figure 25: Germany Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
- Figure 26: Germany Online Advertising Spend on Sales (US$ Million), 2011-2020
- Figure 27: Germany Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
- Figure 28: Germany Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
- Figure 29: Germany Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
- Figure 30: Germany Online Advertising Spend on Product Launch (US$ Million), 2011-2020
- Figure 31: Germany Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Description
Germany Digital Advertising Spend By Marketing Objective
Germany Digital Advertising Spend By Marketing Objective
Online advertising spend on branding is expected to reach US$4,970 million by end of 2016, accounting for 36.1% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online advertising spend on branding to grow at a CAGR of 3.6% to reach US$5,724 million in 2020, accounting for 33.1% share of the market. Online advertising on product launch is expected to account for 6.8% of the market by end of 2020, growing at a CAGR of 10.2% over the forecast period.This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How is online marketing budget being allocated and utilized?
Which marketing objectives are driving the advertising spend on online?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend by marketing objective data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: Germany
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend by marketing objective in the Germany. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Data covering future of online mobile advertising spend and its share in online advertising.
Online advertising spend by marketing objectives for a period of 10 years, from 2011 to 2020.
Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
Search inside this report
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