The US Digital Advertising Spend By Marketing Objective

The US Digital Advertising Spend By Marketing Objective

Online advertising spend on branding is expected to reach US$22,905 million by end of 2016, accounting for 34.2% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online advertising spend on branding to grow at a CAGR of 7.3% to reach US$30,370 million in 2020, accounting for 31.0% share of the market. Online advertising on product launch is expected to account for 8.0% of the market by end of 2020, growing at a CAGR of 14.6% over the forecast period.This report answers the following key questions:

How is online advertising expected to grow over the next five years?
How is online marketing budget being allocated and utilized?
Which marketing objectives are driving the advertising spend on online?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend by marketing objective data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: United States
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend by marketing objective in the US. This report provides:

Data covering future of online advertising spend and its share in total advertising.
Data covering future of online mobile advertising spend and its share in online advertising.
Online advertising spend by marketing objectives for a period of 10 years, from 2011 to 2020.
Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.