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Kenya Tea Industry Study 2017


Kenya Tea Industry Study 2017

Executive Summary
Tea is the most widespread beverage across the world, consumed and adored by all age groups. Tea contains antioxidants which prevents diseases and promotes good health. The global tea market is divided into four major geographies- Asia Pacific, Europe, North America and Rest of the World. As of 2016, globally, per capita consumption of tea was highest in Turkey, followed by Ireland, the United Kingdom, Russia and Morocco.
The Asia Pacific region is the highest tea producer and is forecasted to reach a market value of approximately USD 29 billion by 2020.Kenya is the world’s leading exporter of black tea and black tea is the major foreign exchange earner. Over 90% of tea from Kenya is hand picked, only the finest top leaves and the bud is used for tea production which is the reason for the high quality and aroma.
In 2015, Kenya was the largest tea exporter of tea, accounting for 25% of total global exports followed by China and Sri Lanka standing at 18% and 17% respectively, while India accounted for 12%. In 2016 Kenya exported 480,330 million tonnes of tea worth USD 1168 million. In the same year, the majors importers of Kenyan tea were Pakistan, Egypt, the United Kingdom, UAE, Afghanistan and Sudan and countries other than these contributed only 7% of the total exports.
Why should the report be purchased?
The report ‘Kenya Tea Industry Study 2017’highlights key dynamics ofthe global and Kenya’s teamarket. The growing opportunity in the sector has been studied and the current market scenario has been examined. The report contains latest industry leaders verbatim.
Research methodology and delivery time

Smart Research Insights has conducted in depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

The report is available as single-site single-user license. The delivery time for the electronic version of the report is immediate and dispatch time for hard copies is 2 business days, as each hard copy is custom printed for the client.

About Smart Research Insights (SRI)

SRI is a research organization specializing in industry research reports and custom research. Our team of dedicated researchers with rich experience across industry segments focuses on delivering high quality analysis. Undertaking in-depth secondary research, we arrive at key insights, which are supported by data that has been analyzed impartially to present a clear picture of the industry. All recent developments and industry opinions which impact the sector dynamics are captured and used to support the research hypothesis.


1. Global Tea Market
1.1 Overview
1.2 Market Performance &Statistics
1.3 Outlook
1.4 Industry Speak
2. Kenya Tea Market
2.1 Overview
2.2 Market Performance & Statistics
2.3 Market Drivers
2.4 Challenges
2.5 Outlook
2.6 Industry Speak
3. List of Charts and Graphs
1. World Export of Tea by Country (%, 2015)
2. Global Tea Market Size (USD Billion, 2013-2016)
3. Global Tea Market Size (USD Billion, 2013-2019)
4. Global Annual Per Capita Tea Consumption by Leading Countries (2016, pounds)
5. Global Country Wise Tea Production (%, 2015)
6. Tea Production in Kenya (2012-2017P, Million Tonnes)
7. Tea Exports - Kenya (Million Tonnes, 2012-2016)
8. Tea Exports - Kenya (USD Million, 2011-2016)
9. Country Wise Tea Exports from Kenya (%, 2016)
4. Research Methodology
5. About Smart Research Insights

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