Consumer Behavior: Pandemic & Post-Pandemic

Consumer Behavior: Pandemic & Post-Pandemic

RKMA has published Consumer Behavior biennially since 2001. Consumer Behavior: Pandemic & Post-Pandemic, a Special Edition, assesses changes in consumer behavior and spending brought about by the COVID-19 pandemic, stay-at-home mandates, and economic fallout.

The handbook sources consumer surveys and spending statistics from over 20 analysts and research groups. The surveys provide insight into anticipated post-pandemic changes in consumer behavior and shifts in consumer spending.

PART I: CONSUMER BEHAVIOR
1. Impact On Consumers’ Lives
2. At-Home Activities
3. Personal Finances
4. Spending During the Pandemic Shutdown
5. Preparedness
6. Virtual Activities
7. Unemployment
8. Post-Pandemic Lifestyle Changes
PART II: ACTIVITIES
9. Eating & Drinking Behaviors
10. Leisure & Social Activities
11. Travel & Vacationing
PART III: MEDIA
12. Use Of Media During The Pandemic
13. News Coverage
14. Use Of The Internet
15. Video Chatting
16. Video Streaming & Subscriptions
PART IV: CONSUMER MARKET SECTORS
17. E-Commerce
18. Healthcare
19. Restaurants
20. Retail
21. Sports
22. Travel & Tourism


PART I: CONSUMER BEHAVIOR
1 IMPACT ON CONSUMERS’ LIVES
1.1 Changed Lives In A Major Way
1.2 COVID-19 Incidence and Deaths
1.3 Unemployment
1.4 Generational Impacts
1.5 Activities During The Pandemic
1.6 Changes In Consumer Spending
1.7 Preparedness
1.8 Increased Economic Inequality
1.9 Relocation
2 AT-HOME ACTIVITIES
2.1 Stay-At-Home Mandates
2.2 Working From Home
2.3 Eating At Home
2.4 Meal Delivery Services
2.5 Fitness
2.6 Gardening And Urban Chickens
2.7 Pet Adoption
3 PERSONAL FINANCES
3.1 Overview
3.2 Cutting Expenses And Preserving Cash
3.3 Living From Savings
3.4 Plans to Increase Savings
3.5 Plans For Major Purchases
4 SPENDING DURING THE PANDEMIC SHUTDOWN
4.1 Overview
4.2 Spending By Sector
4.3 Spending By Business Category
5 PREPAREDNESS
5.1 Overview
5.2 Survey On Preparedness
5.3 Pandemic-Prompted Future Preparedness
6 VIRTUAL ACTIVITIES
6.1 Overview
6.2 Virtual Parties And Social Gatherings
6.3 Virtual Happy Hours
6.4 Virtual Fashion Shows
6.5 Virtual Tours
6.6 Virtual Weddings
7 UNEMPLOYMENT
7.1 Overview
7.2 Unemployment And Employment-to-Population Ratio
7.3 Unemployment Benefits
7.4 State Unemployment Rates
7.5 Market Resources
8 POST-PANDEMIC LIFESTYLE CHANGES
8.1 Anticipated Lifestyle Changes
8.2 Eating Habits
8.3 Family Life
8.4 Personal Hygiene
8.5 Shopping Habits
8.6 Social Activities
8.7 Travel/Vacationing
8.8 Work Life
PART II: ACTIVITIES
9 EATING & DRINKING BEHAVIORS
9.1 Changes In Eating & Drinking
9.2 Eating & Drinking Beahviors During Shutdown
9.3 Alcoholic Beverages
9.4 Candy and Chocolate
9.5 Coffee and Tea
9.6 Fast Food
9.7 Fresh Fruit and Vegetables
9.8 Home-Cooked Meals
9.9 Ready-To-Eat Meals
9.10 Snack Foods
9.11 Soft Drinks
10 LEISURE & SOCIAL ACTIVITIES
10.1 Changes In Leisure And Social Activities
10.2 Missing Activities During Shutdown
10.3 Attending Concerts/Theatre/Sports
10.4 Dining Out At A Restaurant/Bar
10.5 Gatherings With Friends And Family
10.6 Going To A Gym/Fitness Class
10.7 Going To A Local Coffeeshop
10.8 Going To A Movie Theater
10.9 Going To Social Gatherings
10.10 Shopping in Retail Stores
10.12 Watching Sports On TV
11 TRAVEL & VACATIONING
11.1 Changes In Travel and Vacationing
11.2 Air Travel
11.3 Casino Visits
11.4 Cruises
11.5 Hotel Stays
PART III: MEDIA
12 USE OF MEDIA DURING THE PANDEMIC
12.1 Media Use
12.2 Books
12.3 Magazines
12.4 Music Apps
12.5 News Apps
12.6 Podcasts
12.7 Smartphones And Tablets
12.8 Social Media
12.9 Streaming Services
12.10 Television
12.11 Video Chat
12.12 Video Games
13 NEWS COVERAGE
13.1 COVID-19 News Followers
13.2 News Media
13.3 News Sources
13.4 Response To News Coverage
14 USE OF THE INTERNET
14.1 Essential During Shutdown
14.2 Activities Move Online
14.3 Turning From Apps To Websites
14.4 Social Media
15 VIDEO CHATTING
15.1 Overview
15.2 User Demographics
15.3 Video Chat Platforms
15.4 Use Of Services During Pandemic
16 VIDEO STREAMING & SUBSCRIPTIONS
16.1 Increase In Video-Related Activities
16.2 Video Streaming Services
16.3 Subscription Growth
16.4 Video-On-Demand
PART IV: CONSUMER MARKET SECTORS
17 E-COMMERCE
17.1 Market Assessment
17.2 Digital Shoppers
17.3 Online Purchase Changes By Category
17.4 Online Grocery Services
17.5 Consumer Packaged Goods
17.6 Market Outlook
18 HEALTHCARE
18.1 Impact Of COVID-19
18.2 Hospitals
18.3 Physician Practices
18.4 Virtual Visits
18.5 Health Insurers
18.6 Market Resources
19 RESTAURANTS
19.1 COVID-19 Impact On Restaurants
19.2 Market Assessment
19.3 Independent Restaurants
19.4 Casual Dining Reopens
19.5 Market Resources
20 RETAIL
20.1 Impact of COVID-19
20.2 Closures And Bankruptcies
20.3 Small Independent Retailers
20.4 Department Stores
20.5 Essential Retailers Thrive
20.6 Decline In Imports
20.7 Market Resources
21 SPORTS
21.1 COVID-19 Impact On Sports
21.2 Tokyo 2020 Olympics
21.3 How Professional Sports Should Resume
21.4 When Fans Will Return
21.5 Alternatives To Live Sports During Pandemic
22 TRAVEL
22.1 Impact of COVID-19
22.2 Air Travel
22.3 Cruises
22.4 Lodging
22.5 Outlook
22.6 Market Resources
MARKET RESOURCES
APPENDIX A - METROPOLITAN INCIDENCE RATES
APPENDIX B - STATE COVID-19 STATISTICS
APPENDIX C - STATE STAY-AT-HOME STATISTICS
REFERENCES

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook