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U.S. Grocery Market Focus: The Amazon Food Shopper


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U.S. Grocery Market Focus: The Amazon Food Shopper provides insight on the role Amazon plays in shaping grocery trends. Analysis includes:
  • e-Commerce sales and food & beverage e-commerce sales projected through 2020
  • Amazon food & beverage e-commerce sales projected through 2020
  • Historical trending of food retailer usage and Amazon user share
  • Demographic analysis of Amazon food-centric programs
  • Demographic analysis that includes 1) household income segmentation of $150K-$249K and $250K+; and 2) geographical analysis by top fourteen designated market area, designated market area by segment, metropolitan area by segment, and county size.


  • Executive Summary
    • Report Scope
    • Report summary
      • Sales forecast
      • Amazon versus the food and grocery competition today
      • Amazon Fresh product matrix
      • The Amazon Fresh user
      • The fresh factor: What consumers view as important
      • Interest in Amazon Fresh shows promise
      • Amazon Subscribe & Save
      • Prime Pantry
      • Multi-channel food retail: The Whole Foods acquisition
      • Common demographic nexus:
      • Meal kits
  • Amazon Category Analysis: Food Products
    • Grocery sales trends
      • U.S. food at home sales trends, by channel
        • Table Food at Home Sales, by Type of Outlet: 2007 vs. 2016
      • U.S. online grocery sales trends
        • Table e-Commerce Sales: Total Sales and Food and Beverage Sales, 2008-2017
        • Table e-Commerce Sales: Total Sales and Food and Beverage Sales, 2016-2020 (in billions and percentage growth)
        • Table Online Food & Beverage Sales: Total Sales and Amazon Sales, 2015-2020 (in billions and percentage growth)
      • Supermarkets continue to reign but online penetration approaches drug store and c-stores
        • Table Grocery/Fresh Food Purchasing Channels, 2017
    • Amazon versus the food and grocery competition
      • Major food retailers: cross-usage of Amazon over time
        • Table Supermarkets and Food Stores Shopped in Last Four Weeks: Usage and Share Purchasing from Amazon, 2014 vs. 2017
        • Table Amazon vs. Non-Amazon Shopper Population by Supermarkets/Food Stores Shopped, 2017
        • Table Amazon vs. Major Supermarket and Food Retailer Usage Indexes, by HH Income Segments, 2017
        • Table Amazon vs. Major Supermarket and Food Retailer Usage Indexes, by Age, 2017
        • Table Amazon vs. Major Supermarket and Food Retailer Usage Indexes, by County Size, 2017
    • Amazon Fresh
      • Amazon Fresh Pickup
    • Amazon Fresh product matrix
      • Table Amazon Fresh: Purchase Choices, by Category 2017
      • Table Amazon Fresh: Purchase Choices, by Category 2017
      • Making an organic effort
        • Table Amazon Fresh: Organic Purchase Choices, Selected Categories, 2017
        • Table Amazon Fresh: Organic Purchase Choices, Selected Categories, 2017
      • The Amazon Fresh user
        • Table The Amazon Fresh User: Key Demographics, Category, 2016-2017
      • The fresh factor: What consumers view as important
        • Table Factors Influencing Fresh Produce, Meat or Seafood Shopping, 2016
      • Interest in Amazon Fresh shows promise
        • Table Interest in Amazon Fresh, by Demographic, 2016
      • Fresh Deals
    • Amazon Subscribe & Save
      • The Amazon Subscribe & Save user
      • Subscribe & Save retail category penetration
        • Table Amazon Subscribe & Save Usage, By Product Category, 2016-2017
    • Prime Pantry
      • Table Amazon Prime Pantry, Purchase Choices, by Category, 2017
    • Multi-channel food retail: The Whole Foods acquisition
      • Table Whole Foods, By the Numbers, 2014-2016
      • Table Amazon, Whole Foods and Online Grocery Shoppers: Usage Indexes, by Demographic, 2017
      • Table Amazon, Whole Foods and Online Grocery Shoppers: Usage Indexes, by Top Designated Market Area, 2017
      • Table Amazon, Whole Foods and Online Grocery Shoppers: Usage Indexes, by County Size and Metropolitan Area, 2017
      • Primed for online grocery?
        • Table Weekly Shoppers, Top 15 Supermarkets/Food Stores: Online Grocery Shopping Indexes, 2017
      • Primed to spend?
        • Table Weekly Shoppers, Top 15 Supermarkets/Food Stores: Share of Use, by Weekly Grocery Spending, 2017
    • Meal kits
      • Why meals kits make sense for Amazon
        • Table Fresh Meal Kit Delivery Usage: Online Grocery Shoppers, Amazon Users, Amazon Prime Users, and Amazon Fresh Users, 2017
      • How Amazon will put the heat on other providers
        • Table Fresh Meal Kit Delivery Usage: Online Grocery Shoppers, Amazon Users, Amazon Prime Users, and Amazon Fresh Users, 2017
      • Launch underway
  • Appendix
    • Table indexes

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