Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.
Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.
The report from which this Executive Summary is compiled is On-the-Go Eating and Snacking - Consumer Mindsets, Menu Trends, and Product/Packaging Innovation, and the full study abstract is as follows:
This Packaged Facts report examines the U.S. consumer trend toward increasingly
opting for foods, and especially healthier foods, that require minimal or no
preparation. Its primary focus is on foods that lend themselves to carryout eating
“on-the-go”—for example, in the car (i.e., “dashboard dining”) or while at work (i.e.,
“desktop dining”)—but it also considers the full range of portable and convenience food
types, including those designed for minimal preparation and consumption at home. The
analysis crosses the entire food retailing spectrum, including quick-service (aka fast-food)
and fast-casual (aka family) restaurants; food retailers (primarily supermarkets/food stores
and mass merchandisers/supercenters); and “alternative” outlets for food including
convenience stores, drugstores, and vending.