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Executive Summary: Functional, Fortified and Inherently Healthy Foods and Beverages: The U.S. Phood Market

Packaged Facts’ Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports.

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; chapter overviews complete with statistical data; a sampling of charts and graphs when applicable; a brief look at the trends shaping the market; and projected future growth or demise of each market sector with relevant sales figures.

The report from which this Executive Summary is compiled is for Functional, Fortified and Inherently Healthy Foods and Beverages, and the full study abstract is as follows:
Gauging 2006 sales at approximately $20 billion through all channels, including mass-market, health/natural, Wal-Mart, and warehouse clubs, Functional, Fortified and Inherently Healthy Foods and Beverages: The New U.S. “Phood” Market, a fully updated Packaged Facts report, covers functional foods and beverages with medically beneficial ingredients—also known as “phoods” and “bepherages.” Considering health and wellness as a top criterion driving consumer food choices, the report examines the full spectrum of packaged foods and beverages that provide a positive pharmaceutical benefit beyond basic nutrition, including products that are “inherently healthy” (e.g., oatmeal, whole-grain breads, cranberry juice, nuts), fortified foods (e.g., orange juice with plant sterols), and “designer” foods (e.g., soy protein bars, smart spreads).

It analyzes competitive trends and pinpoints opportunities for current and prospective marketers, including government regulation of food and beverage health claims, the development and use of key nutrients in the market, the impact of the obesity epidemic in the U.S. on consumer food choices, chances to capitalize on the new Food Guide Pyramid, and the ongoing trend toward more balanced “eating for health.” The two broad classifications—phoods and bepherages—are quantified to the marketer/brand share level by Information Resources, Inc. InfoScan data and further substantiated by extensive qualitative analysis. The report also documents market size and composition as well as marketing, new product, and retail trends, with sales forecasts through 2011. It provides detailed consumer profiles of key demographics, based on Spring 2006 Simmons Market Research Bureau data, with detailed breakouts by gender, race/ethnicity, and household composition.

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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