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Unprocessed Poultry and Red Meat - UK - October 2016

Unprocessed Poultry and Red Meat - UK - October 2016

“With cost rises looming on the horizon, there is a pressing need for retailers to move their communication beyond price. Highlighting their credentials in terms of farmer relations or responsible antibiotic use offers a promising means for companies to distinguish their offering from rivals’ given the strong consumer interest.”

– Alice Baker, Research Analyst

This report will cover the following areas:

    Farmers’ pay guarantees offer a promising means to appeal to shoppers
    Cooking guidance should help to expand buyers’ limited repertoires
    Offering reassurance on antibiotics can boost companies’ standing


TOC available on request

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