Technology and Irish Tourism - Ireland - July 2016
“The popularity of customer review websites highlights the emphasis consumers are placing on peer feedback and recommendations. Usage of customer review websites is highest among affluent consumers and highlights how platforms such as TripAdvisor can be an important tool for reaching higher-spending consumers that are looking at the luxury end of the Irish tourism market.”
– James Wilson, Research Analyst
This report answers the following key questions:
How did Irish consumers arrange travel insurance for their last short break or holiday?
Are Irish consumers interested in technology-free tourism?
What opportunities does the high level of technology usage offer Irish tourism companies?