The Rise of Multigenerational Tourism in Europe - February 2015

The Rise of Multigenerational Tourism in Europe - February 2015

“More and more clients are requesting travel arrangements that will include their extended families. Reuniting and creating bonds through travel is a way for them to stay connected to each other, gives them something they can plan together and keep in touch during that process. The memories they create are a way of keeping those special times fresh and the bonds between the participants secured. Ultimately, travelling together helps to make people feel better connected to each other once they return to their homes and normal schedules.”

- Jessica Kelly, Senior Tourism Analyst

Mintel also considers the future direction of multigenerational travel in Europe. In summary, this report looks at the following areas:

What is multigenerational travel?
Who goes on a multigenerational holiday in Europe?
Where do multigenerational travellers go in Europe?
What are the key reasons that travellers take a multigenerational trip in Europe?
How can European tourism suppliers meet the needs of multigenerational travellers?
What factors will shape the demand for multigenerational travel in Europe in the future?


INTRODUCTION
DATA SOURCES
OVERVIEW
INTERNATIONAL TOURISM IN EUROPE
Arrivals
Figure 1: International arrivals by region, 2009-15
Figure 2: Europe’s leading destinations by arrivals, 2009-15
Tourism receipts
Figure 3: International tourism receipts by region, 2009-15
Figure 4: Europe’s leading destinations by tourism receipts, 2009-15
Leading tourism spenders
Figure 5: Expenditure on outbound travel, by region 2009-15
Figure 6: Leading outbound countries by expenditure, 2009-15
CHANGING SOCIO-ECONOMIC DEMOGRAPHICS
An ageing population
Figure 7: Population trends in leading outbound markets, 2015 & 2050
Figure 8: Population trends in leading outbound markets, in %, 2015 & 2050
An expanding middle class
Figure 9: GNI per capita in the leading outbound markets, 1995, 2000, 2005 & 2010-13
MARKET CHARACTERISTICS
DEMAND
GROUP SIZE
PLANNING
PAYMENT
SEASONALITY
SOCIO-DEMOGRAPHICS
NATIONALITY
Multigenerational travellers from Europe
Germany
Figure 10: German holidays, 2009-15
Figure 11: Top 10 outbound destinations for German holidaymakers, 2009-15
Figure 12: Top 10 domestic destinations for German holidaymakers, 2009-15
UK
Figure 13: UK tourists in Europe, 2009-15
Figure 14: Leading European destinations for UK tourists, 2009-15
Multigenerational travellers from Asia
China
Figure 15: Chinese tourists at selected European destinations, 2009-15
India
Figure 16: India's outbound tourism market, 2009-15
Figure 17: Indian overnight stays in selected European destinations, 2009-15
Figure 18: Population trends in India, 2015 & 2050
Multigenerational travellers from the rest of the world
US
Figure 19: Leading European destinations for US tourists, 2009-15
MULTIGENERATIONAL HOLIDAY DESTINATIONS
FRANCE
Industry insight: Andrew Rossiter, editor, About-France.com
SPAIN
Industry insight: Karen Blanchard, communications coordinator for the Tenerife Tourism
Corporation
ITALY
Industry insight: Alessandra Smith, press office, Italian National Tourist Board UK and
Republic of Ireland
UK
Industry insight: Jonathan Epstein, president, Celebrated Experiences
TYPES OF MULTIGENERATIONAL TRAVEL
ANCESTRY
BEACH HOLIDAYS
CELEBRATORY TRAVEL
Industry insight: Pamala Reiter, Milestone Celebration Journeys expert, Celebration
Escapes
CULTURAL HOLIDAYS
Industry insight: Rhonda Carrier, head of content, takethefamily.com
CRUISES
Industry insight: Uniworld
ESCORTED TOURS
Industry insight: Tom Armstrong, corporate communications manager, Tauck
THE NEEDS OF MULTIGENERATIONAL TRAVELLERS IN EUROPE
TRAVEL AGENTS
ACCOMMODATION
Industry insight: Lindsey Ueberroth, president & CEO, Preferred Hotel Group
Industry insight: Stephen Ellison, marketing & sales manager, Vintage Travel
NEW TECHNOLOGY AND MULTIGENERATIONAL TRAVEL
Figure 20: Internet users per 100 people, 2000 & 2008-15
WHAT NEXT?
Figure 21: International arrivals forecast for Europe, 2010-30
Figure 22: International arrivals forecast in Europe’s leading destinations, 2014-24
INDEX TO TRAVEL & TOURISM ANALYST
Index grouped by geographic area
INDEX TO TTI DESTINATION REPORTS
Country reports
SPECIAL REPORTS INDEX
2003
2004
2005
2006

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