Quick Service Restaurants - US - May 2018
"The QSR market is thriving thanks to QSR brands making changes consumers want while still staying true to its brand identity. Value remains a major focus within the QSR market, and most chains are focusing heavily on their low-price options, with many also developing a few premium options in order to attract fast casual customers. Most QSRs have fully embraced technology; nearly all major QSRs are building out their delivery capabilities and adding new in-store technologies such as ordering kiosks and digital menu boards. QSRs are also leveraging social media and building brand loyalty by having a social media persona."
- Caleb Bryant, Senior Foodservice Analyst
This report will look at the following areas:
Interest in QSR delivery is fairly low
New menu items may only drive minimal traffic
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