Market Research Logo

Music Concerts and Festivals - US - December 2017

Music Concerts and Festivals - US - December 2017

The concert and music festival industry continues on its upward trajectory, as the number of tickets sold grows, ticket prices increase, and events regularly sell out. The success of the live music industry will likely endure as young adults, a core audience, grow their income and the economy remains strong. However, as artists play in bigger venues with more expensive tickets and issues persist with the ticket purchase process, potential or recent attendees may be dissuaded to attend more live music events in the future.

This report looks at the following areas:

Ticket purchase issues and sold out events may impede increased attendance
Advanced ticket purchases can lead to attendance issues down the road
Attendees most likely to learn about concerts/music festivals from friends and family

TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report