Loyalty Programmes in Travelling - China - December 2018

Loyalty Programmes in Travelling - China - December 2018

“Loyalty is more important than ever now in the travel market, as consumers are provided with increasingly diversified travel options, from home rental to car sharing, and price-hunting tools at their disposal. Travel loyalty programmes can’t count on the points to keep their members stay with them in the long term; instead, the ability to understand and forecast consumer preference and offer personalised benefits is key to differentiate themselves from the competition.”

- Alice Li, Senior Research Analyst

This report will look at the following areas:

Travel loyalty programme members are deal hunters at heart
Use data to personalise rewards and services for members
Tackle the privacy issue carefully