Loyalty Programmes in Travelling - China - December 2018
“Loyalty is more important than ever now in the travel market, as consumers are provided with increasingly diversified travel options, from home rental to car sharing, and price-hunting tools at their disposal. Travel loyalty programmes can’t count on the points to keep their members stay with them in the long term; instead, the ability to understand and forecast consumer preference and offer personalised benefits is key to differentiate themselves from the competition.”
- Alice Li, Senior Research Analyst
This report will look at the following areas:
Travel loyalty programme members are deal hunters at heart
Use data to personalise rewards and services for members
Tackle the privacy issue carefully
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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