Holiday Booking Process - China - June 2016

Holiday Booking Process - China - June 2016

“Companies can gain more market share through providing comprehensive holiday products. To compete with online booking channels, traditional travel agencies need to aim at outbound travellers and premium tourists and focus on improving their consumer experience. Moreover, it is also possible to boost sales revenue through encouraging tourists to take more impulsive holidays and attend more local entertainment activities.”

– Yujing Li, Senior Research Analyst

This report discusses the following key topics:

Win tourists with comprehensive holiday products
How can offline travel agencies boost their appeal to consumers?
Impulse holidays to boost the domestic travel market
Scope for the development of local entertainment activities

TOC available on request

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