Fruit - US - July 2016
"Fruit sales in the US have surpassed the $48 billion mark, growing consistently for the past decade, aside from a slight slowdown in 2014-15 due to an increase in fresh fruit prices. Fruit’s overall healthy reputation and the consumer desire for fresher foods should propel fruit sales even higher through 2021. Jarred/canned options have underperformed during the period under review, but frozen fruit has benefitted strongly from assuring consumers that the freezing process preserves fruit’s taste, texture, and nutrients."
- William Roberts, Jr, Senior Food & Drink Analyst
This report will cover the following areas:
Sales forecast to increase further through 2021
Cans/jars suffer from processed perception
Fruit consumption widespread, particularly fresh options