Cooking Enthusiasts - US - October 2018

Cooking Enthusiasts - US - October 2018

"The share of the population identified as Cooking Enthusiasts has remained stable over the last three years, providing a solid base of consumers who cook at home regularly and enjoy it. However, enthusiasm among other segments is on the decline, as less of the population is defined as Conflicted Cooks, and Unenthusiastic Cooks have overtaken them as the second-largest consumer cooking segment."

- Mike Gallinari, Travel & Leisure Analyst

This report looks at the following areas:

Unenthusiasm is on the rise
Meal kits can’t deliver
Cooking tech adoption low

TOC available on request

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