Cooking Enthusiasts - US - October 2018
"The share of the population identified as Cooking Enthusiasts has remained stable over the last three years, providing a solid base of consumers who cook at home regularly and enjoy it. However, enthusiasm among other segments is on the decline, as less of the population is defined as Conflicted Cooks, and Unenthusiastic Cooks have overtaken them as the second-largest consumer cooking segment."
- Mike Gallinari, Travel & Leisure Analyst
This report looks at the following areas:
Unenthusiasm is on the rise
Meal kits can’t deliver
Cooking tech adoption low
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook