Sports Technology Market with COVID-19 Impact by Technology (Devices, Smart Stadiums, Sports Analytics and eSports), by Sports (Soccer, Baseball, Basketball, Ice Hockey, Rugby, Tennis, Cricket, Golf, eSports) and Geography - Global Forecast to 2026

Sports Technology Market with COVID-19 Impact by Technology (Devices, Smart Stadiums, Sports Analytics and eSports), by Sports (Soccer, Baseball, Basketball, Ice Hockey, Rugby, Tennis, Cricket, Golf, eSports) and Geography - Global Forecast to 2026

The global sports technology market was valued at USD 17.9 billion in 2021 and is expected to reach USD 40.2 billion by 2026, at a CAGR of 17.5% between 2021 and 2026. The market growth can be attributed significant improvement in audience engagement, growing demand for data-driven decisions and operations, and increasing sports events, online and offline. In the recent years, professional sports bodies have adopted new technologies such as sports data analytics, smart stadiums, wearable devices, and digital signage to enhance their team performance, engage fans, and provide smart infrastructures. Smart stadiums are among the key global trends owing to the increase in the number of sports events being held worldwide. Technological innovations in smart stadiums drive the execution of several projects worldwide. The growth opportunities for the sports technology market are high in Europe and APAC owing to favorable economic and sports environments.

“The sports technology market for sport analytics is expected to grow at the highest CAGR from 2021 to 2026”
Due to COVID-19, the number of spectators admitted to sporting events is very limited. However, this led to strong financial losses for clubs, sports facility operators, ticket sellers, etc. Therefore, there was an increasing demand for smart solutions to bring fans and revenue back while also ensuring safety. For instance, NTT-Data came up with BioBarcode solutions. The BioBarcode is an extension of a personalized ticket around the biometric information of the viewer and the integration of a required health status. This information is available in compliance with all safety and data protection requirements and is encrypted and visually coded. These codes are identified by a corresponding scanner hardware read and controlled at the stadium’s inlet automates of the on-boarding process. Only the presence of a valid ticket, an authentic ID, biometric comparison by face recognition, and a current negative COVID-19 test or the verification of a vaccination for COVID-19 will allow for a fan to enter the arena.

“Soccer is expected to hold the largest market share in sports technology market in 2021”
The adoption of sports technologies has been higher in soccer than in tennis, golf, and other sports. FIFA is making efforts to establish global wearable standards for use by all soccer teams. The idea is to have all professional teams using the same data-tracking technologies for training their players. Eventually, some of these technologies are expected to be used in live matches to help players and coaches track the performance of teams and individual players. They are also anticipated to open a host of possibilities for broadcasting sports events and allowing fans to view in-depth statistics of players. In January 2020, Sportlogiq and Telemetry Sports partnered to provide unique data and contextual insights to power the premier National Collegiate Athletic Association (NCAA) football product of Telemetry Sports. As a result of this partnership, Telemetry is offering increased data and advanced analysis for college-level soccer events, effective from January 2020.

“Europe to account for second largest size of sports technology market during forecast period”
Europe has the greatest number of professional and reputed football associations and clubs in the world. Different European football leagues, such as the Barclays English Premier League, Bundesliga (Germany), Scottish Premier League (Scotland), and La Liga (Spain), take place at regular intervals, and the management of these associations invest heavily in technologies for effective monitoring of games and players. Major football clubs, such as Manchester United, Arsenal, Chelsea, Real Madrid, Barcelona, and Liverpool, are part of such leagues. Sports technology helps management to analyze player data and check their fitness and overall on-field performance. Moreover, the gathered data helps analyze the opponent’s game strategy, helping teams devise their own. Team sports, such as football, basketball, and rugby, now leverage wearable and optical technologies for effective sports analytics during practice sessions and matches.

Leading players in the sports technology market includes IBM (US), Ericsson (Sweden), Cisco (US), Fujitsu (Japan), SAP (Germany), Oracle (US), Catapult Sports (Australia), NEC (Japan), LG (South Korea), Sharp (Japan), Samsung (South Korea), Fitbit (US), Apple (US), Garmin (US), Sony (Japan), Panasonic (Japan), Modern Times Group (Sweden), Activision Blizzard (US), Tencent (China), and CJ Corporation (South Korea).

Breakdown of the profile of primary participants:
By Company Type: Tier 1 – 25 %, Tier 2 – 40%, and Tier 3 – 35%
By Designation: C-level Executives – 32%, Directors – 26%, Others - 42%
By Region: North America – 45%, Europe – 20%, APAC – 25%, and RoW – 10%

Research Coverage
The study covers the sports technology market. It aims at estimating the market size and growth potential of this market, across different segments, such as by technology, sports, and region. The study also includes an in-depth competitive analysis of key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Reasons to Buy Report
The report would help market leaders/new entrants in the following ways:
1. This report segments the sports technology market comprehensively and provides the closest approximations of the overall market size, as well as that of the subsegments across technology, sports, and regions.
2. The report helps stakeholders understand the pulse of the market and provides information on key market drivers, restraints, challenges, and opportunities.
3. This report would help stakeholders understand their competitors better and gain more insights to enhance their position in the business. The competitive landscape market share analysis and company evaluation matrix for the players operating in the sports market.


  • INTRODUCTION
    • STUDY OBJECTIVES
    • DEFINITION
    • INCLUSION AND EXCLUSION
    • STUDY SCOPE
      • MARKETS COVERED
      • REGIONAL SCOPE
      • YEARS CONSIDERED
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
    • SUMMARY OF CHANGES
  • RESEARCH METHODOLOGY
    • SECONDARY AND PRIMARY RESEARCH
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • ASSUMPTIONS
    • RISK ASSESSMENT
    • DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
  • EXECUTIVE SUMMARY
    • PRE-COVID-19 SCENARIO: SPORTS TECHNOLOGY MARKET
      • Table PRE-COVID-19 SCENARIO: SPORTS TECHNOLOGY MARKET, 2020–2026 (USD MILLION)
    • POST-COVID-19: REALISTIC SCENARIO
      • Table POST-COVID-19 REALISTIC SCENARIO: SPORTS TECHNOLOGY MARKET, 2020–2026 (USD MILLION)
    • POST-COVID-19: OPTIMISTIC SCENARIO
      • Table POST-COVID-19 OPTIMISTIC SCENARIO: SPORTS TECHNOLOGY MARKET, 2020–2026 (USD MILLION)
    • POST-COVID-19: PESSIMISTIC SCENARIO
      • Table POST-COVID-19 PESSIMISTIC SCENARIO: SPORTS TECHNOLOGY MARKET, 2020–2026 (USD MILLION)
    • IMPACT OF COVID-19 ON SPORTS TECHNOLOGY MARKET
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN SPORTS TECHNOLOGY MARKET
    • SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY
    • SPORTS TECHNOLOGY MARKET IN APAC, BY TECHNOLOGY AND COUNTRY
    • SPORTS TECHNOLOGY MARKET, BY REGION
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • VALUE CHAIN ANALYSIS
    • YC-YCC SHIFT
    • PORTER FIVE FORCE ANALYSIS
      • Table IMPACT OF PORTER'S FIVE FORCES ON SPORTS TECHNOLOGY MARKET, 2020
      • Table IMPACT OF PORTER'S FIVE FORCES ON SPORTS TECHNOLOGY MARKET, 2021–2026
    • PRICING ANALYSIS
      • Table AVERAGE SELLING PRICES FOR SPORTS TECHNOLOGY WEARABLE DEVICES, 2020
      • Table AVERAGE SELLING PRICES OF SMARTWATCHES OFFERED BY TOP COMPANIES, 2020
      • Table AVERAGE SELLING PRICES OF FITNESS TRACKERS OFFERED BY TOP COMPANIES, 2020
    • TRADE AND TARIFF ANALYSIS
      • TRADE ANALYSIS FOR SPORTS TECHNOLOGY MARKET
        • Table IMPORT DATA FOR WRISTWATCHES WITH OPTO-ELECTRONIC DISPLAY, BY COUNTRY, 2015–2019 (USD MILLION)
        • Table EXPORT DATA FOR WRISTWATCHES WITH OPTO-ELECTRONIC DISPLAY, BY COUNTRY, 2015–2019 (USD MILLION)
      • TARIFF ANALYSIS
        • Table TARIFF DATA FOR WRISTWATCHES FOR CHINA, BY COUNTRY, 2020
        • Table TARIFF DATA FOR WRISTWATCHES FOR US, BY COUNTRY, 2020
        • Table TARIFF DATA FOR WRISTWATCHES FOR GERMANY, BY COUNTRY, 2020
    • SPORTS TECHNOLOGY MARKET ECOSYSTEM ANALYSIS
      • Table SPORTS TECHNOLOGY MARKET: SUPPLY CHAIN/ECOSYSTEM
    • CASE STUDIES/USE CASES
      • FOX SPORTS USES IBM IX TO DELIVER PERSONALIZED VIDEO EXPERIENCES TO VIEWERS
      • BAYLOR UNIVERSITY DEPLOYED WEARABLE DEVICES TO ANALYZE PLAYER PERFORMANCE
      • DATA ART OFFERED SOLUTION TO ANALYZE SPORTS PERFORMANCE OVER SINGLE PLATFORM
    • PATENT ANALYSIS
    • REGULATORY IMPLICATIONS
      • GENERAL DATA PROTECTION REGULATION
      • HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT
      • SYSTEM AND ORGANIZATION CONTROL2 TYPE I I COMPLIANCE
      • ISO/IEC 27001
    • TECHNOLOGY ANALYSIS
      • INTERNET OF THINGS
      • 5G
      • ARTIFICIAL INTELLIGENCE
  • SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY
    • INTRODUCTION
      • Table SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2018–2020 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2021–2026 (USD MILLION)
    • DEVICES
      • Table SPORTS DEVICE MARKET, BY TYPE, 2018–2020 (USD MILLION)
      • Table SPORTS DEVICE MARKET, BY TYPE, 2021–2026 (USD MILLION)
      • Table SPORTS DEVICE MARKET, BY REGION, 2018–2020 (USD MILLION)
      • Table SPORTS DEVICE MARKET, BY REGION, 2021–2026 (USD MILLION)
      • WEARABLES
        • Table SPORTS WEARABLE MARKET, BY TYPE, 2018–2020 (USD MILLION)
        • Table SPORTS WEARABLE MARKET, BY TYPE, 2021–2026 (USD MILLION)
        • Table SPORTS WEARABLE MARKET, BY REGION, 2018–2020 (USD MILLION)
        • Table SPORTS WEARABLE MARKET, BY REGION, 2021–2026 (USD MILLION)
      • DIGITAL SIGNAGE
        • Table DIGITAL SIGNAGE MARKET FOR SPORTS DEVICES, BY REGION, 2018–2020 (USD MILLION)
        • Table DIGITAL SIGNAGE MARKET FOR SPORTS DEVICES, BY REGION, 2021–2026 (USD MILLION)
      • SPORTS CAMERA
        • Table SPORTS CAMERA MARKET, BY REGION, 2018–2020 (USD MILLION)
        • Table SPORTS CAMERA MARKET, BY REGION, 2021–2026 (USD MILLION)
    • SMART STADIUMS
      • Table SPORTS STADIUMS MARKET, BY OFFERING, 2018–2020 (USD MILLION)
      • Table SPORTS STADIUMS MARKET, BY OFFERING, 2021–2026 (USD MILLION)
      • Table SMART STADIUMS MARKET, BY REGION, 2018–2020 (USD MILLION)
      • Table SMART STADIUMS MARKET, BY REGION, 2021–2026 (USD MILLION)
      • SOFTWARE
        • Table SPORTS STADIUM MARKET, BY SOFTWARE, 2018–2020 (USD MILLION)
        • Table SPORTS STADIUM MARKET, BY SOFTWARE, 2021–2026 (USD MILLION)
        • Table SPORTS STADIUM DIGITAL CONTENT MANAGEMENT MARKET, BY TYPE, 2018–2020 (USD MILLION)
        • Table SPORTS STADIUM DIGITAL CONTENT MANAGEMENT MARKET, BY TYPE, 2021–2026 (USD MILLION)
        • Table SPORTS STADIUM MARKET FOR STADIUM AND PUBLIC SECURITY, BY TYPE, 2018–2020 (USD MILLION)
        • Table SPORTS STADIUM MARKET FOR STADIUM AND PUBLIC SECURITY, BY TYPE, 2021–2026 (USD MILLION)
        • Table SPORTS STADIUM MARKET FOR BUILDING AUTOMATION, BY TYPE, 2018–2020 (USD MILLION)
        • Table SPORTS STADIUM MARKET FOR BUILDING AUTOMATION, BY TYPE, 2021–2026 (USD MILLION)
        • Table SPORTS STADIUM MARKET FOR EVENT MANAGEMENT, BY TYPE, 2018–2020 (USD MILLION)
        • Table SPORTS STADIUM MARKET FOR EVENT MANAGEMENT, BY TYPE, 2021–2026 (USD MILLION)
      • SERVICES
        • Table SPORTS STADIUM MARKET, BY SERVICE, 2018–2020 (USD MILLION)
        • Table SPORTS STADIUM MARKET, BY SERVICE, 2021–2026 (USD MILLION)
      • ESPORTS
        • Table ESPORTS MARKET, BY TYPE, 2018–2020 (USD MILLION)
        • Table ESPORTS MARKET, BY TYPE, 2021–2026 (USD MILLION)
        • Table ESPORTS MARKET, BY REGION, 2018–2020 (USD MILLION)
        • Table ESPORTS MARKET, BY REGION, 2021–2026 (USD MILLION)
      • SPORTS ANALYTICS
        • Table SPORTS ANALYTICS MARKET, BY TYPE, 2018–2020 (USD MILLION)
        • Table SPORTS ANALYTICS MARKET, BY TYPE, 2021–2026 (USD MILLION)
        • Table SPORTS ANALYTICS MARKET, BY REGION, 2018–2020 (USD MILLION)
        • Table SPORTS ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)
  • SPORTS TECHNOLOGY MARKET, BY SPORTS
    • INTRODUCTION
      • Table SPORTS TECHNOLOGY MARKET, BY SPORTS, 2018–2020 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET, BY SPORTS, 2021–2026 (USD MILLION)
    • SOCCER
      • EMERGENCE OF SOCCER AS EARLY ADOPTER OF SPORTS TECHNOLOGIES
    • BASEBALL
      • MLB EXPECTED TO OFFER SEVERAL FAN ENGAGEMENT SOLUTIONS FOR ITS UPCOMING MATCHES
    • BASKETBALL
      • BASKETBALL PLAYERS USE WEARABLE DEVICES TO TRACK THEIR WORKLOADS AND MOVEMENTS
    • ICE HOCKEY
      • USE OF DIFFERENT MOBILE SENSOR SYSTEMS FOR ICE HOCKEY TRAINING OF PLAYERS
    • AMERICAN FOOTBALL/RUGBY
      • IOT DEVICES ALLOW COACHES AND PLAYERS TO MAKE DECISIONS BASED ON REAL-TIME RUGBY GAME INSIGHTS
    • TENNIS
      • SPORTS TECHNOLOGIES HELP TENNIS PLAYERS TRACK AND ANALYZE THEIR PERFORMANCE EFFECTIVELY
    • CRICKET
      • WEARABLES HELP ANALYZE FITNESS OF CRICKET PLAYERS
    • GOLF
      • PERFORMANCE ANALYTICS EXPECTED TO BE KEY APPLICATION OF SPORTS TECHNOLOGY IN GOLF
    • ESPORTS
      • ONLINE TOURNAMENTS AMID COVID–19 TO DRIVE DEMAND FOR ESPORTS
    • OTHERS
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2020 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET, BY REGION, 2021–2026 (USD MILLION)
    • NORTH AMERICA
      • Table SPORTS TECHNOLOGY MARKET IN NORTH AMERICA, BY COUNTRY, 2018–2020 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET IN NORTH AMERICA, BY COUNTRY, 2021–2026 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2018–2020 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2021–2026 (USD MILLION)
      • US
      • CANADA
      • MEXICO
    • EUROPE
      • Table SPORTS TECHNOLOGY MARKET IN EUROPE, BY COUNTRY, 2018–2020 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET IN EUROPE, BY COUNTRY, 2021–2026 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET IN EUROPE, BY TECHNOLOGY, 2018–2020 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET IN EUROPE, BY TECHNOLOGY, 2021–2026 (USD MILLION)
      • UK
      • GERMANY
      • FRANCE
      • SPAIN
      • REST OF EUROPE
    • APAC
      • Table SPORTS TECHNOLOGY MARKET IN APAC, BY COUNTRY, 2018–2020 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET IN APAC, BY COUNTRY, 2021–2026 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET IN APAC, BY TECHNOLOGY, 2018–2020 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET IN APAC, BY TECHNOLOGY, 2021–2026 (USD MILLION)
      • CHINA
      • JAPAN
      • INDIA
      • AUSTRALIA
      • REST OF APAC
    • REST OF THE WORLD
      • Table SPORTS TECHNOLOGY MARKET IN ROW, BY REGION, 2018–2020 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET IN ROW, BY REGION, 2021–2026 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET IN ROW, BY TECHNOLOGY, 2018–2020 (USD MILLION)
      • Table SPORTS TECHNOLOGY MARKET IN ROW, BY TECHNOLOGY, 2021–2026 (USD MILLION)
      • MIDDLE EAST AND AFRICA
      • AFRICA
      • SOUTH AMERICA
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • TOP 3 COMPANY REVENUE ANALYSIS
    • MARKET SHARE ANALYSIS, 2020
    • COMPANY EVALUATION QUADRANT
      • STARS
      • PERVASIVE
      • EMERGING LEADERS
      • PARTICIPANTS
      • SPORTS TECHNOLOGY MARKET: TECHNOLOGY FOOTPRINT
        • Table COMPANY TECHNOLOGY FOOTPRINT
      • SPORTS TECHNOLOGY MARKET: REGIONAL FOOTPRINT
        • Table COMPANY REGIONAL FOOTPRINT
    • STARTUP/SME EVALUATION QUADRANT, 2020
      • PROGRESSIVE COMPANIES
      • RESPONSIVE COMPANIES
      • DYNAMIC COMPANIES
      • STARTING BLOCKS
    • COMPETITIVE SCENARIO
      • EXPANSIONS, ACQUISITIONS, PARTNERSHIPS, AND COLLABORATIONS
        • Table TOP 5 EXPANSIONS, ACQUISITIONS, PARTNERSHIPS, AND COLLABORATIONS FROM 2020 TO MARCH 2021
      • PRODUCT LAUNCHES/DEVELOPMENTS
        • Table TOP 5 PRODUCT LAUNCHES/DEVELOPMENTS, 2020 TO MARCH 2021
  • COMPANY PROFILE
    • KEY PLAYERS
      • IBM
        • Table IBM: BUSINESS OVERVIEW
      • SAP SE
        • Table SAP: BUSINESS OVERVIEW
      • SAS
        • Table SAS: BUSINESS OVERVIEW
      • CISCO
        • Table CISCO: BUSINESS OVERVIEW
      • SAMSUNG
        • Table SAMSUNG: BUSINESS OVERVIEW
      • CATAPULT
        • Table CATAPULT: BUSINESS OVERVIEW
      • GARMIN
        • Table GARMIN: BUSINESS OVERVIEW
      • APPLE
        • Table APPLE: BUSINESS OVERVIEW
      • SHARP
        • Table SHARP: BUSINESS OVERVIEW
      • EXL
        • Table EXL: BUSINESS OVERVIEW
      • FITBIT
        • Table FITBIT: BUSINESS OVERVIEW
      • HUDL
        • Table HUDL: BUSINESS OVERVIEW
      • MODERN TIMES GROUP
        • Table MTG: BUSINESS OVERVIEW
    • OTHER KEY PLAYERS
      • SONY
        • Table SONY: COMPANY SNAPSHOT
      • NACSPORT
        • Table NACSPORT: COMPANY SNAPSHOT
      • COACH LOGIC
        • Table COACHLOGIC: COMPANY SNAPSHOT
      • LONGOMATCH
        • Table LONGOMATCH: COMPANY SNAPSHOT
      • SPIIDEO
        • Table SPIIDEO: COMPANY SNAPSHOT
      • ARRI
        • Table ARRI: COMPANY SNAPSHOT
      • PANASONIC
        • Table PANASONIC: COMPANY SNAPSHOT
      • FUJITSU
        • Table FUJITSU: COMPANY SNAPSHOT
      • ERICSSON
        • Table ERICSSON: COMPANY SNAPSHOT
      • ACTIVISION BLIZZARD
        • Table ACTIVISION BLIZZARD: COMPANY SNAPSHOT
      • VALVE CORPORATION
        • Table VALVE CORPORATION: COMPANY SNAPSHOT
      • DARTFISH
        • Table DARTFISHS: COMPANY SNAPSHOT
  • APPENDIX
    • INSIGHTS FROM INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS
    • AUTHOR DETAILS

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