Product Analytics Market by Mode (Tracking Data, Analyzing Data), Component, End-User (Designers, Manufacturers, Sales & Marketing Professionals, Consumer Engagement), Deployment, Enterprise Size, Vertical, and Region - Global Forecast to 2024

Product Analytics Market by Mode (Tracking Data, Analyzing Data), Component, End-User (Designers, Manufacturers, Sales & Marketing Professionals, Consumer Engagement), Deployment, Enterprise Size, Vertical, and Region - Global Forecast to 2024

Growing adoption of big data and other related technologies
The global product analytics market size is projected to grow from USD 6.9 billion in 2019 to USD 13.9 billion by 2024, at a CAGR of 15.1% from 2019 to 2024. Major growth factors for the market include manufacturers’ need for ensuring market competitiveness and growing adoption of big data and other related technologies

In the end-user segment, manufacturers to hold a larger market size in 2019
Product analytics plays an integral part in manufacturing, planning, warranty analysis, supply chain intelligence. Customers are demanding quality products at lower prices with faster delivery. Hence, it has become vital for manufacturers to deliver a differentiated experience throughout the entire customer lifecycle. Through the implementation of product analytics, manufacturers can predict the tendency of a prospect to purchase and the level to which a prospect would be accepting the given offers. These factors contribute manufacturers segment to hold a larger market size.

By enterprise size, SMEs to register a higher growth rate during the forecast period
SMEs to record a faster growth rate due to the stable cloud-based deployments. The management of SMEs is concerned about the expenditures of deploying on-premises product analytics solutions and contracting skilled staff and IT teams for their maintenance. SMEs are leaning toward cloud-based solutions to overcome these issues. The industry players are also making efforts to improve their profit margins and increase their market share by either introducing dedicated cloud platforms or associating with other cloud service organizations.

Asia Pacific (APAC) to register the highest growth rate during the forecast period
The APAC product analytics market is experiencing a disruptive growth, owing to its rapidly growing number of internet subscribers and consumption of internet over smartphones and other portable devices. The market is expected to grow at an even higher rate than present due to the ever-increasing use of content in major APAC economies such as China, Japan, India, and South Korea. Moreover, the massive growth in the eCommerce along with retail and consumer goods industry has fueled the growth of product analytics market, making APAC one of the fastest-growing regions in the product analytics markets.

By Company Type: Tier 1 - 35%, Tier 2 - 45%, and Tier 3 - 20%
By Designation: C-level - 35%, D-level - 25%, and Others - 40%
By Region: North America - 45%, Europe - 20%, Asia Pacific - 30%, RoW - 5%

Major vendors offering content delivery network solutions include Google (US), IBM (US), Oracle (US), Adobe (US), Salesforce (US), Mixpanel (US), Piwik PRO (Poland), Amplitude (US), and Heap (Denmark) Plytix (US) ,Pendo (US),Risk Edge Solutions (India), LatentView (US), and Kissmetrics (US). The study includes an in-depth competitive analysis of the key market players, along with their company profiles, recent developments, and key market strategies.

Research Coverage
The market study covers the product analytics market size across segments. It aims at estimating the market size and the growth potential of the market across segments by mode, deployment, enterprise size, component, services, end users, verticals, and region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall product analytics market and its sub-segments. The report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report will also help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKET SEGMENTATION
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2016-2018
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • BREAKUP OF PRIMARY PROFILES
      • KEY INDUSTRY INSIGHTS
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
      • TOP-DOWN APPROACH
      • BOTTOM-UP APPROACH
    • ASSUMPTIONS FOR THE STUDY
    • COMPETITIVE LEADERSHIP MAPPING METHODOLOGY
    • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE PRODUCT ANALYTICS MARKET
    • MARKET BY END USER, 2019
    • NORTH AMERICA: MARKET BY COMPONENT AND DEPLOYMENT
    • ASIA PACIFIC: MARKET BY COMPONENT AND DEPLOYMENT
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
  • PRODUCT ANALYTICS MARKET, BY MODE
    • INTRODUCTION
      • Table PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2017-2024 (USD MILLION)
    • TRACKING DATA
      • RISING NEED OF DETAILED INFORMATION LED TO RAPID ADOPTION OF DATA TRACKING
    • ANALYZING DATA
      • RISING NEED OF DATA ANALYSIS OWING TO BUSINESS INTELLIGENCE AND KNOWLEDGE DISCOVERY
  • PRODUCT ANALYTICS MARKET, BY END USER
    • INTRODUCTION
      • Table PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2017-2024 (USD MILLION)
    • DESIGNERS
      • DESIGNERS TO RELY MORE ON PRODUCT ANALYTICS SOLUTIONS FOR OFFERING ENHANCED USER EXPERIENCE
    • MANUFACTURERS
      • MANUFACTURERS TO RELY ON PRODUCT ANALYTICS SOLUTIONS TO ENABLE COST-EFFECTIVE PRODUCTION PLANS
    • SALES AND MARKETING PROFESSIONALS
      • ADVENT OF DIGITALIZATION ACROSS ALL VERTICALS TO BOOST THE DEPLOYMENT OF PRODUCT ANALYTICS SOLUTIONS IN SALES AND MARKETING PROFESSIONALS
    • CONSUMER ENGAGEMENT
      • INCREASING DEMAND FOR ENHANCED USER EXPERIENCE TO DRIVE THE GROWTH OF THE PRODUCT ANALYTICS MARKET BY CONSUMER ENGAGEMENT BUSINESSES
  • PRODUCT ANALYTICS MARKET, BY COMPONENT
    • INTRODUCTION
      • Table PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
    • SOLUTIONS
      • GROWING ADOPTION OF PRODUCT ANALYTICS SOLUTIONS BY SMALL AND MEDIUM-SIZED ENTERPRISES TO DRIVE THE GROWTH RATE OF THE SOLUTIONS SEGMENT
    • SERVICES
      • Table PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
      • PROFESSIONAL SERVICES
      • MANAGED SERVICES
  • PRODUCT ANALYTICS MARKET, BY ENTERPRISE SIZE
    • INTRODUCTION
      • Table PRODUCT ANALYTICS MARKET SIZE, BY ENTERPRISE SIZE, 2017-2024 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • ROBUST CLOUD-BASED DEPLOYMENTS TO LEAD SMALL AND MEDIUM-SIZED ENTERPRISES TO RECORD A HIGHER GROWTH RATE
    • LARGE ENTERPRISES
      • MANUFACTURING AND AUTOMOTIVE VERTICALS TO DRIVE THE ADOPTION OF PRODUCT ANALYTICS SOLUTIONS ACROSS LARGE ENTERPRISES
  • PRODUCT ANALYTICS MARKET, BY DEPLOYMENT
    • INTRODUCTION
      • Table PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2017-2024 (USD MILLION)
    • CLOUD
      • REDUCED OPERATIONAL COST AND HIGHER SCALABILITY TO ENABLE GROWTH IN CLOUD-BASED DEPLOYMENTS
    • ON-PREMISES
      • WITH GROWING THREAT OF DATA THEFTS SOME ORGANIZATIONS PREFER PRODUCT ANALYTICS SOLUTIONS TO REMAIN ON-PREMISES
  • PRODUCT ANALYTICS MARKET, BY VERTICAL
    • INTRODUCTION
      • Table PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
    • AUTOMOTIVE
      • RISING NEED OF PRODUCT ANALYTICS FOR ACQUISITION AND RETENTION OF CUSTOMERS
    • RETAIL AND CONSUMER GOODS
      • UNDERSTANDING OF CONSUMER NEEDS AND ATTITUDES, AND DELIVERING IMPROVED PERFORMANCE WITH THE HELP OF PRODUCT ANALYTICS SOLUTIONS
    • F&B MANUFACTURING
      • CONSISTENCY IN QUALITY AND TASTE TO LEAD THE RAPID ADOPTION OF PRODUCT ANALYTICS SOLUTIONS
    • MACHINERY AND INDUSTRIAL EQUIPMENT MANUFACTURING
      • PRODUCT ANALYTICS TO OPTIMIZE DECISION-MAKING, BOOST PRODUCTIVITY, INCREASE QUALITY, REDUCE ENERGY AND MATERIAL CONSUMPTION, AND SURGE FLEXIBILITY
    • HEALTHCARE AND PHARMACEUTICALS
      • REAL-TIME DECISION-MAKING TO PROVIDE NEW INNOVATIVE SOLUTIONS AND TREATMENTS FOR PATIENTS LED TO RISING NEED FOR PRODUCT ANALYTICS SOLUTIONS
    • ENERGY AND UTILITIES
      • GROWING DEMAND FOR INTELLIGENT PRODUCTION, DISTRIBUTION, AND CONSUMPTION OF ENERGY AND UTILITIES LED TO THE GROWTH OF PRODUCT ANALYTICS SOLUTIONS IN THIS VERTICAL
  • PRODUCT ANALYTICS MARKET, BY REGION
    • INTRODUCTION
      • Table PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2017-2024 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ENTERPRISE SIZE, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
      • Table NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • UNITED STATES
      • CANADA
    • EUROPE
      • Table EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2017-2024 (USD MILLION)
      • Table EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
      • Table EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2017-2024 (USD MILLION)
      • Table EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY ENTERPRISE SIZE, 2017-2024 (USD MILLION)
      • Table EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2017-2024 (USD MILLION)
      • Table EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
      • Table EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
    • ASIA PACIFIC
      • Table ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY ENTERPRISE SIZE, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
      • Table ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
      • CHINA
      • JAPAN
      • SOUTH KOREA
    • REST OF THE WORLD
      • Table REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2017-2024 (USD MILLION)
      • Table REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2017-2024 (USD MILLION)
      • Table REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2017-2024 (USD MILLION)
      • Table REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT, 2017-2024 (USD MILLION)
      • Table REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY ENTERPRISE SIZE, 2017-2024 (USD MILLION)
      • Table REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2017-2024 (USD MILLION)
      • Table REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2017-2024 (USD MILLION)
      • Table REST OF THE WORLD: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2017-2024 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • COMPETITIVE LEADERSHIP MAPPING
      • VISIONARY LEADERS
      • INNOVATORS
      • DYNAMIC DIFFERENTIATORS
      • EMERGING COMPANIES
    • STRENGTH OF PRODUCT PORTFOLIO (17 PLAYERS)
    • BUSINESS STRATEGY EXCELLENCE (17 PLAYERS)
    • RANKING OF KEY PLAYERS FOR THE PRODUCT ANALYTICS MARKET, 2019
  • COMPANY PROFILES
    • INTRODUCTION
    • GOOGLE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • IBM
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ADOBE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SALESFORCE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • MIXPANEL
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • PIWIK PRO
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
    • AMPLITUDE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • HEAP
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
    • PLYTIX
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
    • PENDO
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
    • RISK EDGE SOLUTIONS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • LATENTVIEW
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
    • KISSMETRICS
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATION
    • RELATED REPORTS
    • AUTHOR DETAILS

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