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Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

“Optimizing digital experiences to meet changing customer preferences is driving the Digital Marketing Software (DMS) market”
The DMS market size is expected to grow from USD 37.48 billion in 2017 to USD 74.96 billion by 2022, at an estimated Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. This market is driven by personalized marketing material appealing to an individual customer, and the growth of social media and social advertising. On the other hand, security and privacy concerns for confidential data may restraint the DMS market growth.

“CRM software is expected to hold the major market size during the forecast period”
CRM plays an important role in any business process, as it holds and manages databases that are related to customers. The CRM software tracks customer's behavioural pattern and helps in sending personalized and automated messages. The evolving landscape of data across all business channels necessitated the usage of CRM for seamless business functionality. The CRM software also includes sales CRM which handles all the sales process starting from sales tracking to sales forecasting; this software takes care of entire sales process such as lead generation and qualification, real-time forecasting, sales stage and probability analysis, pipeline management, thereby converting prospects into sales opportunities. Marketers are in dire need of this software, and hence will invest significantly to boost their market revenue growth.

“Services segment is expected to grow at a higher CAGR during the forecast period”
Services considered for the DMS market are professional and managed services. These services assist organizations in deploying the solutions on their premises or the cloud. The services market is quite promising in the future due to various integration platforms. Services help organizations in building successful customer relationships by continuously supporting them through the business tenure. Digital marketing services offer organizations with several advantages, including the maximization of resource usage, enhancement of marketing project execution, and streamlining the marketing operations. The demand for services is said to be increasing in the enterprises as the adoption of managed and professional services is growing across major verticals.

“Asia Pacific (APAC) is expected to have high growth potential during the forecast period”
Being the most populated region in the world, APAC is expected to have a huge growth potential pertaining to DMS adoption. Major countries in this region, such as Australia, Singapore, China, Korea, Hong Kong, and India are increasingly investing in DMS. However, this region demands skilled digital marketing professionals to close the skill gaps and adopt new digital technologies for better business operations. The growth in this region is primarily driven by the presence of half of the world’s mobile users, highest social media users, rising trend of online shopping experience, and increasing internet connection and speed. All these factors are contributing to the growth of the DMS market in APAC.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The break-up of profiles of primary participants is given below as:
• By company: Tier I – 50%, Tier II – 30%, and Tier III – 20%
• By designation: C-Level – 70%, D-Level – 18%, and Others – 12%
• By region: North America – 40%, Europe – 28%, APAC – 25%, MEA –5%, and Latin America – 2%.

The DMS ecosystem comprises major vendors, such as Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).

Research Coverage
The report includes in-depth competitive analysis of these key players in the DMS market, with their company profiles, recent developments, and key market strategies. The research report segments the DMS market by component (software and service), deployment type, organization size, industry vertical, and region.

Reasons to Buy the Report
The DMS market has been segmented on the basis of components (software and services), deployment types, organization sizes, industry verticals, and regions. The report will help leaders/new entrants in this market in the following ways:
1. The report segments the DMS market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments. The market numbers are further split across various industries and regions.
2. The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders in better understanding the competitors and gaining more insights to better position their businesses. There is a separate section on competitive landscape, including competitor ecosystem, and mergers and acquisitions. Besides, there are company profiles of 11 players offering services in this market. In this section, market internals have been provided that can put them ahead of the competitors.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET SIZE ESTIMATION
    • RESEARCH ASSUMPTIONS
    • LIMITATIONS
  • EXECUTIVE SUMMARY
    • Table DIGITAL MARKETING SOFTWARE MARKET SIZE AND GROWTH RATE, 2015-2022 (USD MILLION, Y-O-Y %)
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL MARKETING SOFTWARE MARKET
    • DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT TYPE
    • DIGITAL MARKETING SOFTWARE MARKET, BY ORGANIZATION SIZE
    • DIGITAL MARKETING SOFTWARE MARKET, BY SOFTWARE AND REGION
    • DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL
  • MARKET OVERVIEW
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • TECHNOLOGY INNOVATION, SMAC
    • DIGITAL MARKETING USE CASES
      • USE CASE #1
      • USE CASE #2
      • USE CASE #3
  • DIGITAL MARKETING SOFTWARE MARKET, BY COMPONENT
    • INTRODUCTION
      • Table DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
    • SOFTWARE
      • Table SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • SERVICES
      • Table SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DIGITAL MARKETING SOFTWARE MARKET, BY SOFTWARE
    • INTRODUCTION
      • Table DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
    • CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE
      • Table CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • EMAIL MARKETING SOFTWARE
      • Table EMAIL MARKETING SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • SOCIAL MEDIA ADVERTISING
      • Table SOCIAL MEDIA ADVERTISING: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • SEARCH MARKETING SOFTWARE
      • Table SEARCH MARKETING SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • WEB CONTENT MANAGEMENT SOFTWARE
      • Table WEB CONTENT MANAGEMENT SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • MARKETING AUTOMATION SOFTWARE
      • Table MARKETING AUTOMATION SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • CAMPAIGN MANAGEMENT
      • Table CAMPAIGN MANAGEMENT: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • VIDEO ADVERTISING
      • Table VIDEO ADVERTISING: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE
    • INTRODUCTION
      • Table DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
    • PROFESSIONAL SERVICES
      • Table PROFESSIONAL SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION)
      • Table PROFESSIONAL SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
      • SUPPORT AND MAINTENANCE
        • Table SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
      • SYSTEM INTEGRATION
        • Table SYSTEM INTEGRATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
      • TESTING AND OPTIMIZATION
        • Table TESTING AND OPTIMIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
      • TRAINING AND EDUCATION
        • Table TRAINING AND EDUCATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • MANAGED SERVICES
      • Table MANAGED SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
    • ON-PREMISES
      • Table ON-PREMISES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • CLOUD
      • Table CLOUD: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DIGITAL MARKETING SOFTWARE MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
    • LARGE ENTERPRISES
      • Table LARGE ENTERPRISES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • Table SMALL AND MEDIUM-SIZED ENTERPRISES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL
    • INTRODUCTION
      • Table DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TRANSPORTATION AND LOGISTICS
      • Table TRANSPORTATION AND LOGISTICS: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • CONSUMER GOODS AND RETAIL
      • Table CONSUMER GOODS AND RETAIL: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • EDUCATION
      • Table EDUCATION: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • HEALTHCARE
      • Table HEALTHCARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • MANUFACTURING
      • Table MANUFACTURING: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • Table MEDIA AND ENTERTAINMENT: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TELECOM AND IT
      • Table TELECOM AND IT: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • Table TRAVEL AND HOSPITALITY: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • OTHERS
      • Table OTHERS: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
  • DIGITAL MARKETING SOFTWARE MARKET, BY REGION
    • INTRODUCTION
      • Table DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015-2022 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • Table NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
      • Table NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE, 2015-2022 (USD MILLION)
      • Table NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • Table NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
      • Table NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
    • EUROPE
      • Table EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • Table EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
      • Table EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • Table EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • Table EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
      • Table EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
    • ASIA PACIFIC
      • Table ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • Table ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
      • Table ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • Table ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • Table ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
      • Table ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
    • LATIN AMERICA
      • Table LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION)
      • Table LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015-2022 (USD MILLION)
      • Table LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION)
      • Table LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION)
      • Table LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION)
      • Table LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION)
      • Table LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015-2022 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • INTRODUCTION
    • MARKET RANKING
      • Table MARKET RANKING FOR THE DIGITAL MARKETING SOFTWARE MARKET, 2017
    • COMPETITIVE SCENARIO
      • NEW PRODUCT/SERVICE LAUNCHES
        • Table NEW PRODUCT/SERVICE LAUNCHES, 2017
      • BUSINESS EXPANSIONS
        • Table BUSINESS EXPANSIONS, 2017
      • ACQUISITIONS
        • Table ACQUISITIONS, 2017
      • AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS
        • Table AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2017
  • COMPANY PROFILES
    • ADOBE SYSTEMS
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SAP
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SALESFORCE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • IBM
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • MARKETO
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MICROSOFT
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • HUBSPOT
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAS INSTITUTE
      • BUSINESS OVERVIEW
      • PRODUCTS AND SERVICES OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ACT-ON SOFTWARE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • KEY INNOVATORS
      • SIMPLYCAST
  • APPENDIX
    • INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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