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Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), Application (Commercial, Infrastructural, Institutional, Industrial) & Geography - Global forecast to 2020

Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), Application (Commercial, Infrastructural, Institutional, Industrial) & Geography - Global forecast to 2020

Digital signage is an advertising medium which helps to strike the perfect balance between the advertisement and the targeted audience. Traditional advertising media such as print medias concerned with several issues such as high costs, low web connectivity, low rate to attract consumer, inability to update content, difficulty in influencing purchase decisions. To overcome these issues, various digital signage software and solutions are made available by various market players. These software and solutions consist of edge-server software, content management, and distribution and scheduling software. The retail application is a growingat the highest rate due to the need for quick update of content.The low cost of digital signage makes it easier to reach out to the customers. The various applications of digital signage software &solutions are experiencing significant growth since the last few years due to the adoption of digital signage and the increasing demand for customized solutions and software provided by market players for applications such as retail, hospitality, transportation, banking, and much more.

Despite the numerous advantages offered by digital signage, the lack of awareness regarding the benefits of digital signage and the lack of standards for interoperability between devices are some of the important factors restraining the growth of the digital signage market. Increasing investment by companies for the development of digital signage, growing acceptance from government for its incorporation in public offices, increase in demand for commercial displays, prevention of paper wastage, and energy saving by use of efficient displays are driving the market for digital signage.

The global digital signagemarket was valued at $14.63billion in 2014and is expected to reach$23.76billion by 2020, at a CAGR of 8.18% between 2015and 2020. In terms of geography, North Americaaccounted for the major market share of ~34% in 2014, followed by Europewith ~29%. APAC is projected to grow at the highest CAGR of 9.34% between 2015 and 2020. The key driving factor behind the growth of APAC is the presence of major key players located in the region and the adoption rate of digital signage in growing sectors such as banking & education.

The major players in the digital signagemarket are adopting different kinds of strategies to enter and grow in the market. In the global marketplace, thenumber of established players is observed to be growing and hence it isimportant for everymarket player to gain a competitive edge over the others.Among the majorstrategies adopted by key players to competein the digital signagemarket were new product developments,partnerships, agreement, and expansions.

The report presents a detailed insight into the digital signagemarket and identifies key trends of various segments of the market,providing in-depth quantitative and qualitative information. The report segments the global digital signagemarket on the basis of type, application, and geography. It further provides market size forecasts and trend analysis with respect to the time-line of the market. Detailed geographic insights with respect to major regions such as NorthAmerica, APAC, Europe, and the rest of the world have been analyzed.

The major players in the global digital signagemarket are NEC Display Solutions (Japan), Samsung Electronics Co. Ltd. (South Korea), LG Display Co., Ltd. (South Korea), Sharp Corporation (Japan), Sony Corporation (Japan), Panasonic Corporation (Japan), AU Optronics Corp. (Taiwan.), Planar, Systems Inc. (U.S.), Adflow Networks (Canada), and Omnivex Corporation (Canada).


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • STUDY SCOPE
      • MARKETS COVERED
      • GEOGRAPHIC SCOPE
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • VARIABLES CONSIDERED IN FACTOR ANALYSIS
      • INTRODUCTION
      • DEMAND-SIDE ANALYSIS
      • SUPPLY-SIDE ANALYSIS
        • Table MAJOR PRODUCT LAUNCHES (2014-2015)
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN AND DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS
      • ASSUMPTIONS
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL SIGNAGE MARKET
    • DIGITAL SIGNAGE MARKET - MAJOR APPLICATIONS
    • GLOBAL DIGITAL SIGNAGE MARKET
    • THE NORTH AMERICA ACCOUNTED FOR A SHARE OF OVER 30% OF THE DIGITAL SIGNAGE MARKET, IN 2014
    • DIGITAL SIGNAGE MARKET, BY DISPLAY TYPE
    • DIGITAL SIGNAGE MARKET: THE GROWING DEMAND IN THE SOFTWARE TYPE
    • DIGITAL SIGNAGE MARKET: LIFE CYCLE ANALYSIS, BY GEOGRAPHY
  • MARKET OVERVIEW
    • INTRODUCTION
    • EVOLUTION
    • MARKET SEGMENTATION
      • BY TYPE
      • BY HARDWARE
      • BY SOFTWARE
      • BY APPLICATION
      • BY GEOGRAPHY
    • MARKET DYNAMICS
      • DRIVERS
        • Table DRIVERS OF DIGITAL SIGNAGE MARKET
      • RESTRAINTS
        • Table RESTRAINTS OF DIGITAL SIGNAGE MARKET
      • OPPORTUNITIES
        • Table OPPORTUNITIES OF DIGITAL SIGNAGE MARKET
      • CHALLENGES
        • Table CHALLENGE OF DIGITAL SIGNAGE MARKET
  • INDUSTRY TRENDS
    • INTRODUCTION
    • VALUE CHAIN ANALYSIS
    • STRATEGIC BENCHMARKING
      • TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT
  • DIGITAL SIGNAGE MARKET, BY TYPE
    • INTRODUCTION
      • Table DIGITAL SIGNAGE MARKET SIZE, BY TYPE, 2014-2020 (BILLION USD)
    • HARDWARE
      • Table HARDWARE: DIGITAL SIGNAGE MARKET SIZE, BY TYPE, 2014-2020 (BILLION USD)
      • Table HARDWARE : DIGITAL SIGNAGE MARKET SIZE, BY TYPE, 2014-2020 (MILLION UNITS)
      • Table HARDWARE : DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014-2020 (BILLION USD)
      • DISPLAY
        • Table DISPLAY: DIGITAL SIGNAGE MARKET SIZE, BY DISPLAY TYPE, 2014-2020 (BILLION USD)
        • Table DISPLAY : DIGITAL SIGNAGE MARKET SIZE, BY DISPLAY TYPE, 2014-2020 (MILLION UNITS)
        • Table DISPLAY : DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014-2020 (BILLION USD)
        • Table DISPLAY: DIGITAL SIGNAGE MARKET SIZE, BY PANEL SIZE, 2014-2020 (BILLION USD)
        • Table DISPLAY: DIGITAL SIGNAGE MARKET SIZE, BY PANEL SIZE, 2014-2020 (MILLION UNITS)
        • Table DISPLAY: DIGITAL SIGNAGE MARKET SIZE, BY BRIGHTNESS, 2014-2020 (BILLION USD)
        • Table DISPLAY : DIGITAL SIGNAGE MARKET SIZE, BY BRIGHTNESS, 2014-2020 (MILLION UNITS)
      • MEDIA PLAYERS
        • Table MEDIA PLAYER: DIGITAL SIGNAGE MARKET, BY APPLICATION (BILLION USD)
      • PROJECTORS
        • Table PROJECTOR: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014-2020 (BILLION USD)
      • MOUNTS AND OTHER ACCESSORIES
        • Table MOUNTS AND OTHER ACCESSORIES: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION (BILLION USD)
    • SOFTWARE
      • INTRODUCTION
        • Table SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY SOFTWARE TYPE, 2014-2020 (BILLION USD)
        • Table SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014-2020 (BILLION USD)
      • EDGE SERVER SOFTWARE
        • Table EDGE SERVER SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014-2020 (BILLION USD)
      • DISTRIBUTION AND SCHEDULING SOFTWARE
        • Table DISTRIBUTION AND SCHEDULING SOFTWARE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2014-2020 (BILLION USD)
      • CONTENT MANAGEMENT SOFTWARE
        • Table CONTENT MANAGEMENT SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014-2020 (BILLION USD)
      • OTHERS (ANALYTICS)
        • Table OTHERS (ANALYTICS): DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014-2020 (BILLION USD)
    • SERVICES
      • Table SERVICES: DIGITAL SIGNAGE MARKET SIZE, BY SERVICE TYPE, 2014-2020 (BILLION USD)
      • Table SERVICES: DIGITAL SIGNAGE MARKET SIZE, BY APPLICATION, 2014-2020 (BILLION USD)
      • INSTALLATION SERVICES
      • MAINTENANCE AND SUPPORT SERVICES
      • OTHERS
  • DIGITAL SIGNAGE MARKET, BY APPLICATION
    • INTRODUCTION
      • Table DIGITAL SIGNAGE MARKET, BY APPLICATION, 2014-2020 (BILLION USD)
    • COMMERCIAL
      • Table DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATIONS, 2014-2020 (BILLION USD)
      • Table HARDWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
      • Table INSTALLATION SERVICES : DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION (BILLION USD)
      • Table DISPLAY: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
      • RETAIL
        • Table SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
        • Table SERVICES: DIGITAL SIGNAGE MARKET BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
        • Table MAINTAINANCE & SUPPORT SERVICES: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
      • CORPORATE
        • Table MEDIA PLAYER: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
        • Table OTHER SERVICES: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
      • HEALTHCARE
        • Table EDGE SERVER SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
      • HOSPITALITY
        • Table PROJECTOR: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
        • Table DISTRIBUTION AND SCHEDULING SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
      • GOVERNMENT
        • Table MOUNTS & OTHER ACCESSORIES: DIGITAL SIGNAGE MARKET BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
        • Table CONTENT MANAGEMENT SYSTEM SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
        • Table OTHER SOFTWARE: DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION, 2014-2020 (BILLION USD)
    • INFRASTRUCTURAL
      • Table DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
      • Table HARDWARE: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
      • Table SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
      • Table DIGITAL SIGNAGE SERVICES MARKET, BY INFRASTRUCTURAL APPLICATION, (BILLION USD)
      • Table EDGE SERVER SOFTWARE: DIGITAL SIGNAGE MARKET SIZE, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
      • TRANSPORTATION
        • Table DISPLAY: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
        • Table DISTRIBUTION AND SCHEDULING SOFTWARE: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
        • Table CONTENT MANAGEMENT SYSTEM SOFTWARE : DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
        • Table INSTALLATION SERVICES: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
        • Table MAINTAINANCE & SUPPORT SERVICES: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
        • Table OTHER SERVICES: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
      • ENTERTAINMENT
        • Table MEDIA PLAYERS: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
        • Table PROJECTOR: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
        • Table MOUNT & OTHER ACCESSORIES: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
        • Table OTHERS SOFTWARE: DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION, 2014-2020 (BILLION USD)
    • INSTITUTIONAL
      • Table DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
      • Table HARDWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
      • Table SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
      • Table DIGITAL SIGNAGE SERVICES MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
      • Table DIGITAL SIGNAGE INSTALLATION SERVICES MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
      • BANKING
        • Table DISPLAY: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
        • Table MEDIA PLAYER: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
        • Table EDGE SERVER SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
        • Table DISTRIBUTION AND SCHEDULING SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
        • Table MAINTAINANCE & SUPPORT SERVICES: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
      • EDUCATION
        • Table PROJECTOR : DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
        • Table MOUNT & OTHER ACCESSORIES: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
        • Table CONTENT MANAGEMENT SYSTEM SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
        • Table OTHER SOFTWARE: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
        • Table OTHER SERVICES: DIGITAL SIGNAGE MARKET, BY INSTITUTIONAL APPLICATION, 2014-2020 (BILLION USD)
    • INDUSTRIAL
    • OTHERS
  • GEOGRAPHIC ANALYSIS
    • INTRODUCTION
      • Table DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2014-2020 (BILLION USD)
      • Table COMMERCIAL: DIGITAL SIGNAGE MARKET, BY REGION, 2014-2020 (BILLION USD)
    • NORTH AMERICA
      • Table NORTH AMERICA: DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2014-2020 (USD BILLION)
      • Table INFRASTRUCTURAL: DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2014-2020 (BILLION USD)
      • THE U.S.
      • CANADA
      • REST OF NORTH AMERICA
    • EUROPE
      • Table EUROPE: DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2014-2020 (BILLION USD)
      • Table INSTITUTIONAL: DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2014-2020 (BILLION USD)
      • THE U.K.
      • GERMANY
      • FRANCE
      • OTHERS
    • ASIA-PACIFIC (APAC)
      • Table APAC: DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2014-2020 (BILLION USD)
      • Table INDUSTRIAL: DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2014-2020 (BILLION USD)
      • CHINA
      • JAPAN
      • SOUTH KOREA
      • OTHERS
    • REST OF THE WORLD (ROW)
      • Table ROW: DIGITAL SIGNAGE MARKET SIZE, BY COUNTRY, 2014-2020 (BILLION USD)
      • Table OTHERS: DIGITAL SIGNAGE MARKET SIZE, BY REGION, 2014-2020 (BILLION USD)
      • MIDDLE EAST & AFRICA
      • OTHERS
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • MARKET SHARE ANALYSIS, DIGITAL SIGNAGE MARKET
    • COMPETITIVE SITUATION AND TRENDS
      • NEW PRODUCT LAUNCHES
        • Table NEW PRODUCT LAUNCHES, 2012-2015
      • AGREEMENTS, PARTNERSHIPS, COLLABORATIONS,CONTRACTS, &JOINT VENTURES
        • Table AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, &JOINT VENTURES, 2012-2015
      • EXPANSIONS
        • Table EXPANSIONS, 2012-2015
      • ACQUISITIONS
        • Table AQUISITIONS, 2011-2015
  • COMPANY PROFILES
    • INTRODUCTION
    • ADFLOW NETWORKS
      • BUSINESS OVERVIEW
      • PRODUCTS & SERVICES
      • RECENT DEVELOPMENTS
    • AU OPTRONICS CORP.
      • BUSINESS OVERVIEW
      • PRODUCT PORTFOLIO
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • LG DISPLAY CO., LTD.
      • BUSINESS OVERVIEW
      • PRODUCT PORTFOLIO
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • NEC DISPLAY SOLUTIONS
      • BUSINESS OVERVIEW
      • PRODUCT PORTFOLIO
      • RECENT DEVELOPMENTS
    • OMNIVEX CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCT PORTFOLIO
      • RECENT DEVELOPMENTS
    • PANASONIC CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCT PORTFOLIO
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • PLANAR SYSTEMS, INC.
      • BUSINESS OVERVIEW
      • PRODUCT PORTFOLIO
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SAMSUNG ELECTRONICS CO., LTD.
      • BUSINESS OVERVIEW
      • PRODUCT PORTFOLIO
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SHARP CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCT PORTFOLIO
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • SONY CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCT PORTFOLIO
      • RECENT DEVELOPMENTS
      • MNM VIEW
  • APPENDIX
    • INSIGHTS OF INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • INTRODUCING RT: REAL TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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