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Marketing Attribution Software Market by Component (Solution and Services), Attribution Type (Single Source, Multi Source, and Probabilistic or Algorithmic), Organization Size, Deployment Type, Vertical, and Region - Global Forecast to 2023

Marketing Attribution Software Market by Component (Solution and Services), Attribution Type (Single Source, Multi Source, and Probabilistic or Algorithmic), Organization Size, Deployment Type, Vertical, and Region - Global Forecast to 2023

Growing need to track customer behavior for targeted marketing activities to drive the marketing attribution software market
The global marketing attribution software market size is expected to grow from USD 1.8 billion in 2018 to USD 3.6 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 14.4% during the forecast period. The marketing attribution software market’s major growth factors are rising need to optimize the marketing spend and effective tracking of customer behavior for targeted marketing activities. However, data privacy and protection of personal data is critical to marketing attribution software adoption.

Probabilistic or algorithmic attribution segment to grow at the highest CAGR during the forecast period
Probabilistic or algorithmic attribution features data-driven conversion credits among all touchpoints and uses algorithms with machine learning or predictive analytics to figure out where the credit is due. This model analyzes both converting and non-converting customer journey across all channels. It further helps in identifying which marketing channels have the maximum impact and importance of different touchpoints across the customer journey.

Telecom and IT segment to hold the largest market size during the forecast period
Enterprises in the telecom and Information Technology (IT) vertical are focusing on effectively targeting new users and decreasing attribution rate of the existing customers. They are emphasizing on implementing effective marketing campaigns to increase its subscriber base, thus are targeting users via different online channels. The increase in the number of internet and mobile devices is said to have fueled the growth of the telecom and IT vertical in the marketing attribution software market. Marketing attribution solutions help telecom and IT enterprises to analyze effective digital channel to optimize its marketing spends and improve user experience. This vertical is at the forefront of leveraging marketing attribution solutions, due to the emerging need for effectively targeting an audience via a right communication channel.

Asia Pacific to record the highest growth rate during the forecast period
APAC is expected to grow at the highest CAGR during the forecast period, due to the increasing demand for marketing attribution software and services. Major APAC economies, such as China, Australia, New Zealand, and India, provide huge opportunities for vendors of marketing attribution software and services in the region. Meanwhile, North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the marketing attribution software marketplace.

By company type: Tier 1 - 38%, Tier 2 - 42%, and Tier 3 - 20%
By designation: C-level - 40%, D-level - 35%, and Others - 25%
By region: North America - 35%, Europe - 27%, APAC - 23%, MEA - 10%, and Latin America - 5%

Major vendors offering marketing attribution software and services across the globe include Adobe (US), Google (US), SAP (Germany), Visual IQ (US), Oracle (US), Rockerbox (US), Neustar (US), Engagio (US), LeadsRx (US), LeanData (US), Singular (US), Marketing Attribution (US), Attribution (US), CaliberMind (US), WIZALY (France), OptiMine (US), Analytic Partners (US), Merkle (US), Fospha (UK), and IRI (US).

The study includes an in-depth competitive analysis of these key players in the marketing attribution software market with their company profiles, recent developments, and key market strategies.

Research coverage
The market study covers the marketing attribution software market size across segments. It aims at estimating the market size and the growth potential of this market across segments, such as attribution type, component, organization size, deployment type, vertical, and region. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report
The report would help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall marketing attribution software market and sub segments. This report would help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
    • MARKET SCOPE
      • MARKET SEGMENTATION
      • REGIONS COVERED
    • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY CONSIDERED
      • Table UNITED STATES DOLLAR EXCHANGE RATE, 2015-2017
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
      • TOP-DOWN APPROACH
      • BOTTOM-UP APPROACH
    • MARKET FORECAST
      • Table FACTOR ANALYSIS
    • ASSUMPTIONS FOR THE STUDY
    • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
    • MARKETING ATTRIBUTION SOFTWARE MARKET IN NORTH AMERICA, BY VERTICAL AND COUNTRY
    • MARKETING ATTRIBUTION SOFTWARE MARKET: MAJOR COUNTRIES
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • INDUSTRY TRENDS
      • USE CASE 1: ADOBE
      • USE CASE 2: SAP
      • USE CASE 3: CAKE & ACCELERIZE
    • ATTRIBUTION MODELS
      • FIRST TOUCH ATTRIBUTION
      • LAST TOUCH ATTRIBUTION
      • LINEAR ATTRIBUTION
      • TIME DECAY ATTRIBUTION
      • U-SHAPED (POSITION-BASED) ATTRIBUTION
      • W-SHAPED ATTRIBUTION
      • PROBABILISTIC OR ALGORITHMIC ATTRIBUTION
  • MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT
    • INTRODUCTION
      • Table MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
    • SOLUTION
      • GROWING NEED TO EFFECTIVELY TRACK CUSTOMER BEHAVIOR FOR TARGETED MARKETING ACTIVITIES LIKELY TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES
        • Table SOLUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • SERVICES
      • Table MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICES, 2016-2023 (USD MILLION)
      • Table SERVICES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
      • INTEGRATION AND IMPLEMENTATION SERVICES
        • Table INTEGRATION AND IMPLEMENTATION SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
      • ADVISORY SERVICES
        • Table ADVISORY SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
      • SUPPORT AND MAINTENANCE
        • Table SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • MARKETING ATTRIBUTION SOFTWARE MARKET, BY ATTRIBUTION TYPE
    • INTRODUCTION
      • Table MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016-2023 (USD BILLION)
    • SINGLE-SOURCE ATTRIBUTION
      • GROWING NEED TO IDENTIFY EFFECTIVE DIGITAL CHANNEL FOR MARKETING ACTIVITIES LIKELY TO PROPEL THE GROWTH OF SINGLESOURCE ATTRIBUTION TYPE IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
        • Table SINGLE-SOURCE ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • MULTI-SOURCE ATTRIBUTION
      • INCREASED NEED TO IDENTIFY MULTIPLE DIGITAL CHANNELS FOR IMPROVED LEAD CONVERSION LIKELY TO DRIVE ADOPTION OF MULTI-SOURCE ATTRIBUTION TYPE IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
        • Table MULTI-SOURCE ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD BILLION)
    • PROBABILISTIC OR ALGORITHMIC ATTRIBUTION
      • PRECISE IDENTIFICATION OF DIFFERENT DIGITAL CHANNELS FOLLOWING COMPLEX CUSTOMER BUYING BEHAVIOR TO PROPEL THE ADOPTION OF PROBABILISTIC OR ALGORITHMIC ATTRIBUTION MODEL
        • Table PROBABILISTIC OR ALGORITHMIC ATTRIBUTION: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016- 2023 (USD BILLION)
  • MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
    • ON-PREMISES
      • SECURITY CONCERNS AMONG ENTERPRISES TO DRIVE THE ADOPTION OF THE ON-PREMISES DEPLOYMENT TYPE
        • Table ON-PREMISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • CLOUD
      • SCALABILITY AND COST-EFFECTIVENESS OF CLOUD-BASED MARKETING ATTRIBUTION SOLUTIONS TO DRIVE ITS ADOPTION
        • Table CLOUD: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • NEED FOR COST-EFFECTIVE SOLUTIONS OFFERING HIGH SCALABILITY AND ENHANCED SYSTEM PERFORMANCE TO DRIVE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG SMES
        • Table SMALL AND MEDIUM SIZED ENTERPRISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • LARGE ENTERPRISES
      • NEED FOR COMPETITIVE EDGE IN THE MARKET LIKELY TO DRIVE THE MARKETING ATTRIBUTION MARKET AMONG LARGE ENTERPRISES
        • Table LARGE ENTERPRISES: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • MARKETING ATTRIBUTION SOFTWARE MARKET, BY VERTICAL
    • INTRODUCTION
      • Table MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
    • RETAIL
      • HEAVY INTERNET PENETRATION ACROSS REGIONS AND CUSTOMER RELIANCE ON ONLINE PLATFORMS TO FUEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES IN THE RETAIL VERTICAL
        • Table RETAIL: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • FMCG AND CONSUMER PACKAGED GOODS
      • INCREASED USE OF DIGITAL PLATFORMS BY CUSTOMERS TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES IN THE ARENA OF FMCG AND CPG
        • Table FMCG AND CONSUMER PACKAGED GOODS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • COMPUTING PRODUCTS AND CONSUMER ELECTRONICS
      • HIGH COMPETITION AND DYNAMIC CUSTOMER REQUIREMENTS DURING PURCHASE OF GOODS LIKELY TO PROPEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES FOR EFFECTIVE TARGET MARKETING AND MARKETING SPEND OPTIMIZATION
        • Table COMPUTING PRODUCTS AND CONSUMER ELECTRONICS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • TELECOM AND IT
      • SIGNIFICANT INCREASE IN INTERNET PENETRATION, DYNAMIC CUSTOMER NEEDS, AND FIERCE COMPETITION LIKELY TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG TELCOS AND IT COMPANIES
        • Table TELECOM AND IT: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • AGGRESSIVE SHIFT OF BFSI ENTERPRISES TO DIGITAL MODE FOR ENHANCED CUSTOMER EXPERIENCE AND EASE OF BUSINESS ALONG WITH FIERCE COMPETITION TO PROPEL THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS
        • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016- 2023 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • INCREASED NEED TO ENHANCE CUSTOMER EXPERIENCE AND EFFECTIVELY MEASURE EFFCTIVE MARKETING CHANNELS TO DRIVE MARKETING ATTRIBUTION SOFTWARE MARKET
        • Table MEDIA AND ENTERTAINMENT: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • HEALTHCARE
      • NEED TO OPTIMIZE MARKETING SPENDS AND IDENTIFY EFFECTIVE DIGITAL CHANNELS FOR MARKETING ACTIVITIES TO DRIVE THE ADOPTION OF MARKETING ATTRIBUTION SOLUTIONS AMONG ENTERPRISES
        • Table HEALTHCARE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • TRAVEL AND HOSPITALITY
      • NEED TO HAVE COMPETITIVE ADVANTAGE AND EFFECTIVELY CARRY OUT MARKETING CAMPAIGNS AMONG ENTERPRISES LIKELY TO DRIVE GROWTH IN THE MARKETING ATTRIBUTION SOFTWARE MARKET
        • Table TRAVEL AND HOSPITALITY: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • OTHERS
      • Table OTHERS: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
  • MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION
    • INTRODUCTION
      • Table MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY REGION, 2016-2023 (USD MILLION)
    • NORTH AMERICA
      • Table NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
      • Table NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
      • Table NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016-2023 (USD MILLION)
      • Table NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
      • Table NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
      • Table NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
      • Table NORTH AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
      • UNITED STATES
      • CANADA
    • EUROPE
      • Table EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
      • Table EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
      • Table EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016-2023 (USD MILLION)
      • Table EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
      • Table EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
      • Table EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
      • Table EUROPE: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
      • UNITED KINGDOM
      • GERMANY
      • FRANCE
      • REST OF EUROPE
    • ASIA PACIFIC
      • Table ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016-2023 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
      • Table ASIA PACIFIC: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
      • AUSTRALIA AND NEW ZEALAND
      • CHINA
      • INDIA
      • REST OF ASIA PACIFIC
    • MIDDLE EAST AND AFRICA
      • Table MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016-2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
      • Table MIDDLE EAST AND AFRICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
      • KINGDOM OF SAUDI ARABIA
      • UNITED ARAB EMIRATES
      • SOUTH AFRICA
      • REST OF MIDDLE EAST AND AFRICA
    • LATIN AMERICA
      • Table LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COMPONENT, 2016-2023 (USD MILLION)
      • Table LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY SERVICE TYPE, 2016-2023 (USD MILLION)
      • Table LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ATTRIBUTION TYPE, 2016-2023 (USD MILLION)
      • Table LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
      • Table LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
      • Table LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
      • Table LATIN AMERICA: MARKETING ATTRIBUTION SOFTWARE MARKET SIZE, BY COUNTRY, 2016-2023 (USD MILLION)
      • BRAZIL
      • MEXICO
      • REST OF LATIN AMERICA
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SCENARIO
      • PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS
        • Table PRODUCT/SERVICE/SOLUTION LAUNCHES AND ENHANCEMENTS, 2018
      • BUSINESS EXPANSIONS
        • Table BUSINESS EXPANSIONS, 2017-2018
      • ACQUISITIONS
        • Table ACQUISITIONS, 2017-2018
      • PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS
        • Table PARTNERSHIPS, AGREEMENTS, COLLABORATIONS, 2018
  • COMPANY PROFILES
    • ADOBE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ORACLE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • GOOGLE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • SAP
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • VISUAL IQ
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • SWOT ANALYSIS
      • MNM VIEW
    • ANALYTIC PARTNERS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ATTRIBUTION
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • CALIBERMIND
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • ENGAGIO
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • FOSPHA
      • BUSINESS OVERVIEW
      • PRODUCT OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • IRI
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • LEADSRX
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • LEANDATA
      • BUSINESS OVERVIEW
      • SOLUTION OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • MARKETING ATTRIBUTION
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • MNM VIEW
    • MERKLE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • NEUSTAR
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • OPTIMINE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • MNM VIEW
    • ROCKERBOX
      • BUSINESS OVERVIEW
      • PLATFORM OFFERED
    • SINGULAR
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • WIZALY
      • BUSINESS OVERVIEW
      • PLATFORM OFFERED
      • MNM VIEW
  • APPENDIX
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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