The Digital Weight Loss Market: Online, Apps & More

The Digital Weight Loss Market: Online, Apps & More

Digital or virtual weight loss is a growing $1.4 billion market. Technology and increased usage of the Internet have changed the way Americans lose weight, and how they access the services of weight loss companies and experts. New companies and apps for smartphones have entered the market in attempts to “disrupt” long-established players like Weight Watchers. Successful weight loss companies today have both off-line and online methods of reaching dieters.

This is a completely new analysis, and is the most comprehensive investigation of the “virtual” weight loss market published by anyone worldwide.

The report covers… Market dollar value & growth rate from 2006 to 2023 forecast, latest market trends and developments, nature & structure of the digital diet market (type of diet websites, portals, retail and healthcare sites selling diet products), status report of the broader $72 billion weight loss market, opinions and outlook for the market by competitors and analysts, online dieter demographics, analysis of weight loss websites (their operating models, revenue sources, top 25 traffic ranks), weight loss apps and fitness trackers (downloads, revenues, ranking, features, effectiveness), online weight loss courses, and usage of telemedicine for weight loss video coaching. Also includes a weight loss industry Reference Directory.

Contains 21 in-depth competitor profiles for: Weight, MyFitnessPal, FitBit, Noom,,,, SparkPeople, HMR At Home, LoseIt!, CalorieKing, Fooducate, Udemy, Coursera, and more.

Introduction: Study Scope & Methodology
Overview of Major Findings
Discussion of the nature, composition and structure of the market, size
and growth rate, 2006-2018, 2019 & 2023 forecasts, key players, revenue models used, factors affecting demand, market segments (websites, apps, subscription plans). Highlights and key points from all report chapters.
Market Nature & Definition
Discussion of: product sales websites, weight loss portal sites, healthcare websites
Operating models
Market Structure: Discussion of digital dieting market segments, including: Weight loss company websites, healthcare websites, general purpose websites selling diet products (, others)
Weight loss apps for the smartphone
Social media: Facebook, Instagram
List of popular Weight Loss Blogs
Market Size & Growth
Marketdata estimates and actual revenues of key competitors: 2006-2018,
2019 & 2023 Forecasts.
Revenues from internet sales of OTC diet pills and meal replacements, by large retailers and others
Revenues of the top weight loss apps (Fitbit, MyFitnessPal, Noom, etc.)
Discussion of major market trends
Reasons for growth, factors affecting demand currently vs. next five years.
Outlook by competitors and analysts (, Calorie King, Diets In Review)
Market mix: major market segments by type: 2018
Total market size: 2006-2023 F
>Digital Dieter Demographics
Summary & discussion
Most popular health & fitness apps in the U.S. – no. of users
Findings of Marketdata’s historical database/survey of online dieters. Online dieters by: age, gender, DIY plans, budget, preferred program location (2005-2012 data)
Millennial customer profile: definition, number & growth, characteristics (use of technology, eating habits, social consciousness, job prospects), findings of Prudential Insurance survey
Median income of “gig economy” workers (2003-2015)
Weight Loss Websites
Summary & discussion
Effect of online programs on competing companies
How weight loss websites make money, revenue sources (advertising vs. subscriptions)
Discussion of Retail Websites Selling Diet Products:,,,,,,, Bariatric, Bariatric,, IdealShape (The Hut Group)
Address list of major diet website parent companies.
Top 25 weight loss websites, by global traffic rank
Top 25 weight loss websites, by % U.S. traffic
Other popular weight loss websites – traffic metrics
Weight Loss Apps & Fitness Trackers
Summary & discussion
Estimates of digital weight loss market size by other research firms
Marketing channels used to sell apps: retail, consumer direct, corporate wellness
Activities that app users typically track
Key competitive factors
How big a threat are apps to traditional diet companies?
Do weight loss apps work? – Research studies findings regarding effectiveness
Sales decline of apps vs. smart watches – 2018 data.
Online Weight Loss Courses & Webinars
Summary & discussion of the appeal of online courses
Profiles of Udemy, Coursera, and OnPoint Nutrition weight loss courses
Weight Loss Via Telemedicine
Summary & discussion of telemedicine and similar services, Skype interactive video visits for health coaching
Fees, who’s using these services, how they work
Sample program: Diet Doc Weight Loss
Weight Loss Via Telemedicine
Discussion of how telemedicine is being used in healthcare environments,
How it works, typical patient fees, conditions treated, advantages for the
consumer, video coaching effectiveness, findings of studies, sample program:
Diet Doc Weight Loss
Key Competitor Profiles
(In-depth profiles describing services offered, company headquarters address & contacts, recent mergers or acquisitions, funding, history, actual or estd. revenues when feasible, pricing, competitive rankings, etc.)
• FitBit
• Fooducate
• HMR At Home
• (J2 Global, Everyday Health division)
• Lindora Medical Clinic (Lean For Life program)
• LoseIt! (FitNow, Inc.)
• MyFitnessPal (Under Armour)
• Noom
• (J2 Global, Everyday Health division)
• The Biggest Loser Club
• WebMD
Reference Directory of Market Information Sources
Names, address, contact information for trade associations, research, reports, consultants

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