Beer in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The beer market consists of retail sales (including on-trade such as bars) of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.
The Italian beer market had total revenues of $12.7bn in 2014, representing a compound annual growth rate (CAGR) of 2.4% between 2010 and 2014.
Market consumption volume increased with a CAGR of 0.4% between 2010 and 2014, to reach a total of 1.7 billion liters in 2014.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 1.9% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $13.9bn by the end of 2019.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the beer market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the beer market in Italy
Leading company profiles reveal details of key beer market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy beer market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Italy economy
Key Questions Answered
What was the size of the Italy beer market by value in 2014?
What will be the size of the Italy beer market in 2019?
What factors are affecting the strength of competition in the Italy beer market?
How has the market performed over the last five years?
Who are the top competitiors in Italy's beer market?