Vacation Ownership (Timeshare) Industry Report: 2015 Edition

Vacation Ownership (Timeshare) Industry Report: 2015 Edition

One of the major pieces completing the travel industry structure includes the ‘Hospitality Segment’ which stands out as a significant and important sect of the overall travel industry. Hospitality sector in itself comprises of various sub segments like lodging, vacation exchange and rentals, and vacation ownership.

Vacation ownership, also known as timeshare, continues to lead in the hospitality and leisure industry with steady growth, as a large part of the industry's constant innovation developed in response to consumer lifestyle needs and vacation preferences. Also, the timeshare product can take one of several forms – fixed week, floating week or membership; however, the basic premise of owning time in a resort or group of resorts remains the same.

This sector was once dominated by private developers selling one-week fee intervals, but now includes publicly-traded hospitality companies actively developing a full range of offerings at different price points in resort and urban destinations. An increase in the factors like occupancy rates, average daily rate (ADR), and revenue per available room (RevPAR) have made significant contribution to the growth of the industry.

The key factors driving growth of the global vacation ownership industry include rising number of HNWI and employed population, growing demand for leisure and recreation, increasing internet penetration, ameliorating global economic condition and zealous international tourism in the US. Some of the noteworthy trends and developments of this industry are enhanced buyer’s protection, shifting profitability from hotel stays to timeshare buying, growing popularity for eco-friendly timeshare resorts and fast pace recovery of respective industry in the developed markets after recession. However, the growth of vacation ownership market is hindered by a number of factors including stringent government regulations.

The report offers an analysis of the vacation ownership market. It discusses major market trends, growth drivers and challenges. The market for vacation ownership is personified by intense competition, with numerous large and regional players competing on the basis of quality and location of timeshare resorts, flexibility of usage, and other services offered by them. Wyndham Worldwide Corporation is the leading player in the global vacation ownership market in terms of revenues, number of resorts, and number of owners. The other leading players include Marriott International, Starwood Hotels, and Diamond Resort International, among others.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables, and tests.

1. Overview
1.1 Hospitality Industry
1.2 Vacation Ownership Industry
1.2.1 Introduction
1.2.2 Operations of Timeshare Business
1.2.3 Stages of the Timeshare Concept
1.2.4 Fractional Ownership
1.2.5 Factors Influencing Timeshare Purchase Decision
2. Market Analysis
2.1 Global Vacation Ownership Market
-Market Overview
-Key Performance Indicators
-Units Share by Size
-Ownership Penetration
-Demographic Trends
2.2 The US Market
2.2.1 The US Hotel Industry
-Industry Revenue Growth
-Key Performance Indicators
2.2.2 US Vacation Ownership Market
-Industry Revenue Growth
-Resort Size
-Service Fee
-Average Selling Price
-Other Industry Statistics
3. Market Dynamics
3.1 Growth Drivers
3.1.1 Growing Global Economy
3.1.2 Increasing Internet Penetration
3.1.3 Rising Employed Population in US
3.1.4 Rising High Net Worth Individuals and Wealth
3.1.5 Increasing Urban Population
3.1.6 International Tourism Industry
3.2 Key Trends
3.2.1 Varying Purchase Intensions
3.2.2 Positively Inclined Timeshare Sales Metric
3.2.3 Greater Off-Site Expenditures as compared to On-Site Expenditures
3.2.4 Rising Timeshare Ownership by Income Level
3.2.5 Enhancing Buyer’s Protection
3.3 Challenges
3.3.1 Economic & Market Environment
3.3.2 Liquidity Constraint and Low Resale Value of Timeshare Properties
3.3.3 Seasonality and Cyclicality
3.3.4 Stringent Government Regulations
3.3.5 Other Risks Associated with the Hospitality Industry
4. Competitive Landscape
4.1 Overview
4.2 Comparison in Vacation Ownership Industry
5. Company Profiles
5.1 Wyndham Worldwide Corporation
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
5.2 Marriott Vacations Worldwide
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
5.3 Starwood Hotels & Resorts Worldwide Inc.
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
5.4 Diamond Resorts
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
6. Market Outlook
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis
List of Charts
Hospitality Industry Structure
Categorical Distribution of Weekly Intervals
Categorical Distribution of Points System
Timeshare Industry- Relationship between Consumer, Developer and Exchange Network
Global Hotel Industry - Occupancy Rate by Region (2009-2014)
Global Hotel Index (YTD June 2015)
Timeshare Industry by Ownership (2014)
Yearly Average Hotel Daily Rates Worldwide by Region (2012-2015*)
Monthly Average Hotel Daily Rates Worldwide (August 2013 – July 2015)
Reason of Buying Vacation Ownership
Timeshare Industry Products by Type (2014)
The US Hotel Industry Revenue and Annual Growth (2009-2014)
The US Hotel Industry Occupancy Rate (2009-2015E)
The US Hotel Industry RevPAR (2009-2015E)
The US Hotel Industry Average Daily Rates (2009-2015E)
Correlation between ADR and RevPAR (2009-2015E)
The US Timeshare Industry Sales (2009-2014)
Average Resort Size in the US (2009-2014)
Average Sales Price per Interval in the US (2005-2015E)
Service Fee Charged in the US (2009-2014)
The US GDP Growth (2009-2014)
The US GDP per Capita (2009-2014)
Internet Users in the US (2009-2014)
Internet Penetration in the Americas (2014)
Working Population in the US, 15-64 Years (Dec 2009 – Dec 2014)
The US HNWI Population and Wealth (2009-2014)
Urban Population in the US (2009-2014)
International Tourist Arrivals in the US (2009-2014E)
Purchase Intensions for Timeshare Property by Ownership (2014)
Purchase Intensions for Timeshare Property by Perception (2014)
Off-Site and On-Site Expenditures Per Party (2013)
Timeshare Ownership by Income Level (2013)
Top five areas of complaints (% of all complaints)
Timeshare Industry by Ownership Families (2014)
Timeshare Industry by Managed Resorts and Locations (2014)
Wyndham’s Revenue by Business Segment (2014)
Wyndham’s Revenue by Source (2014)
Wyndham’s Net Revenue and Net Income (2010-2014)
Marriott’s Revenue Share by Segments (2014)
Marriott’s Revenues and Net Income (2010-2014)
Starwood’s Revenue Share by Business Segments (2014)
Starwood’s Revenues and Net Income (2012-2014)
Diamond Resort’s Revenue Share by Business Segments (2014)
Diamond Resort’s Revenues and Net Income (2010-2014)
The US Vacation Ownership Market Forecast (2014-2018E)
List of Tables
Factors Affecting the Timeshare Purchase Decision
Timeshare Units by Size (2014)
The US Timeshare Industry Metrics (2011-2014)
Time Share Sales Metrics, US (Q1 2014/ Q1 2015)
Marriott’s Property Statistics by Region (2014)
Starwood’s Property Statistics by Region and Revenue Source (2014)
Dependent & Independent Variables (2009-2014)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

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