Tea Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

Global Tea Market 2020-2024

Technavio has been monitoring the global tea market and it is poised to grow by USD 13.24 bn during 2020-2024
, progressing at a CAGR of 5% during the forecast period. Our reports on global tea market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by functional benefits of tea.
In addition, rapid rise in consumption of green tea is anticipated to boost the growth of the global tea market as well.

Market Segmentation

Technavio's global tea market is segmented as below:
ProductBlack tea Green tea OthersDistribution channelOffline OnlineGeographic segmentationNorth America APAC Europe South America MEA
Key Trends for global tea market growth

This study identifies rapid rise in consumption of green tea as the prime reasons driving the global tea market growth during the next few years.

Prominent vendors in global tea market

We provide a detailed analysis of around 25 vendors operating in the global tea market, including some of the vendors such as Arteasans Beverages LLC, Associated British Foods Plc, ITO EN Ltd., Nestlé SA, Numi Inc., Starbucks Corp., Tata Global Beverages, The Hain Celestial Group Inc., The Republic of Tea and Unilever Group .

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.


About Technavio
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Parent market
        • Table Parent market
    • Market characteristics
      • Table Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
      • Table Product / Service portfolio of key vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ billion)
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five Forces Summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2019-2024 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Black tea - Market size and forecast 2019-2024
      • Table Black tea - Market size and forecast 2019-2024 ($ billion)
      • Table Black tea - Year-over-year growth 2019-2024 (%)
    • Green tea - Market size and forecast 2019-2024
      • Table Green tea - Market size and forecast 2019-2024 ($ billion)
      • Table Green tea - Year-over-year growth 2019-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ billion)
      • Table Others - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by Distribution Channel
    • Offline
    • Online
  • Customer landscape
    • Overview
      • Table Customer landscape
  • Geographic Landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ billion)
      • Table APAC - Year-over-year growth 2019-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ billion)
      • Table Europe - Year-over-year growth 2019-2024 (%)
    • North America - Market size and forecast 2019- 2024
      • Table North America - Market size and forecast 2019-2024 ($ billion)
      • Table North America - Year-over-year growth 2019-2024 (%)
    • South America - Market size and forecast 2019- 2024
      • Table South America - Market size and forecast 2019-2024 ($ billion)
      • Table South America - Year-over-year growth 2019-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ billion)
      • Table MEA - Year-over-year growth 2019-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity by geography
      • Table Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Trends
    • Volume drivers – Demand led growth
      • New product launches
      • Functional benefits of tea
      • Rapid rise in consumption of green tea
    • Market challenges
      • Impact of overconsumption of tea
      • Availability of substitutes
      • Growing preference for DIY at home functional tea recipes
        • Table Impact of drivers and challenges
    • Market trends
      • Premiumization of functional tea products
      • Growing popularity of purple tea
      • Growing demand for organic tea products
  • Vendor Landscape
    • Overview
    • Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Arteasans Beverages LLC
      • Table Arteasans Beverages LLC - Overview
      • Table Arteasans Beverages LLC - Product and service
      • Table Arteasans Beverages LLC - Key offerings
    • Associated British Foods Plc
      • Table Associated British Foods Plc - Overview
      • Table Associated British Foods Plc - Business segments
      • Table Associated British Foods Plc – Key news
      • Table Associated British Foods Plc - Key offerings
      • Table Associated British Foods Plc - Segment focus
    • ITO EN Ltd.
      • Table ITO EN Ltd. - Overview
      • Table ITO EN Ltd. - Business segments
      • Table ITO EN Ltd. - Key offerings
      • Table ITO EN Ltd. - Segment focus
    • Nestlé SA
      • Table Nestlé SA - Overview
      • Table Nestlé SA - Business segments
      • Table Nestlé SA – Key news
      • Table Nestlé SA - Key offerings
      • Table Nestlé SA - Segment focus
    • Numi Inc.
      • Table Numi Inc. - Overview
      • Table Numi Inc. - Product and service
      • Table Numi Inc. – Key news
      • Table Numi Inc. - Key offerings
    • Starbucks Corp.
      • Table Starbucks Corp. - Overview
      • Table Starbucks Corp. - Business segments
      • Table Starbucks Corp. - Key news
      • Table Starbucks Corp. - Key offerings
      • Table Starbucks Corp. - Segment focus
    • Tata Global Beverages
      • Table Tata Global Beverages - Overview
      • Table Tata Global Beverages - Product and service
      • Table Tata Global Beverages – Key news
      • Table Tata Global Beverages - Key offerings
      • Table Tata Global Beverages - Segment focus
    • The Hain Celestial Group Inc.
      • Table The Hain Celestial Group Inc. - Overview
      • Table The Hain Celestial Group Inc. - Product and service
      • Table The Hain Celestial Group Inc. – Key news
      • Table The Hain Celestial Group Inc. - Key offerings
      • Table The Hain Celestial Group Inc. - Segment focus
    • The Republic of Tea
      • Table The Republic of Tea - Overview
      • Table The Republic of Tea - Product and service
      • Table The Republic of Tea - Key news
      • Table The Republic of Tea - Key offerings
    • Unilever Group
      • Table Unilever Group - Overview
      • Table Unilever Group - Business segments
      • Table Unilever Group – Key news
      • Table Unilever Group - Key offerings
      • Table Unilever Group - Segment focus
  • Appendix
    • Scope of the report
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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