Licensed Sports Merchandise Market by Distribution Channel, Product, End-users, and Geography - Global Forecast and Analysis 2019-2023

Licensed Sports Merchandise Market by Distribution Channel, Product, End-users, and Geography - Global Forecast and Analysis 2019-2023

Global Licensed Sports Merchandise Market: About this market

Technavio’s licensed sports merchandise market analysis considers sales from apparel and footwear, accessories and gifts, toys and games, and other products. Our analysis also considers the sales of licensed sports merchandise in APAC, Europe, MEA, North America, and South America. In 2018, the apparel and footwear segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as increased participation in sports and physical training activities will play a significant role in the apparel and footwear segment to maintain its market position. Also, our global licensed sports merchandise market report looks at factors such as design and material innovations leading to product premiumization, the high influence of celebrity endorsements on customer purchase decisions, and increased awareness about fitness activities. However, rising labor cost and fluctuating raw material prices, environmental impact of production of sports merchandise, and stringent government regulations for procurement of leather may hamper the growth of the licensed sports merchandise industry over the forecast period.

Global Licensed Sports Merchandise Market: Overview

Increased awareness of fitness activities

The increasing number of fitness initiative programs and campaigns on social networking sites is creating awareness about the importance of fitness and health. This is encouraging consumers to remain fit and use social media fitness apps and socially integrated fitness trackers. The increase in participation in various sports and fitness activities is leading to the expansion of the global licensed sports merchandise market at a CAGR of over 4% during the forecast period.

The increasing popularity of athleisure

There is an increase in the demand for sports leisure shoes and sports leisure apparel and footwear in various developed and developing regions. Athleisure outfits are made from materials that provide odor reduction, offer moisture-wicking, and have stretchability properties. This is encouraging vendors to focus on innovations and improvements in design and quality of athletic outfits homes, which will make them more breathable, lightweight, and waterproof. The increasing popularity of athleisure is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global licensed sports merchandise market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global licensed sports merchandise market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position. , and in In line with this, this report provides a detailed analysis of several leading licensed sports merchandise manufacturers, that include adidas AG, Columbia Sportswear Co., DICK'S Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., PRADA Spa, PUMA SE, and Under Armour Inc.

Also, the licensed sports merchandise market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Key offerings of the vendor
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global apparel, accessories, and luxury goods market
      • Table Segments of global apparel, accessories, and luxury goods market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ millions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ millions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Apparel and footwear - Market size and forecast 2018-2023
      • Table Apparel and footwear - Market size and forecast 2018-2023 ($ millions)
      • Table Apparel and footwear - Year-over-year growth 2019-2023 (%)
    • Accessories and gifts - Market size and forecast 2018-2023
      • Table Accessories and gifts - Market size and forecast 2018-2023 ($ millions)
      • Table Accessories and gifts - Year-over-year growth 2019-2023 (%)
    • Toys and games - Market size and forecast 2018-2023
      • Table Toys and games - Market size and forecast 2018-2023 ($ millions)
      • Table Toys and games - Year-over-year growth 2019-2023 (%)
    • Others - Market size and forecast 2018-2023
      • Table Others - Market size and forecast 2018-2023 ($ millions)
      • Table Others - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Market segmentation by end-user
    • Table End-user - Market share 2018-2023 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Men - Market size and forecast 2018-2023
      • Table Men - Market size and forecast 2018-2023 ($ millions)
      • Table Men - Year-over-year growth 2019-2023 (%)
    • Women - Market size and forecast 2018-2023
      • Table Women - Market size and forecast 2018-2023 ($ millions)
      • Table Women - Year-over-year growth 2019-2023 (%)
    • Children - Market size and forecast 2018-2023
      • Table Children - Market size and forecast 2018-2023 ($ millions)
      • Table Children - Year-over-year growth 2019-2023 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing popularity of athleisure
    • Customization of sports merchandise
    • Expansion of distribution network
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • adidas AG
      • Table adidas AG - Vendor overview
      • Table adidas AG - Product segments
      • Table adidas AG - Organizational developments
      • Table adidas AG - Geographic focus
      • Table adidas AG - Segment focus
      • Table adidas AG - Key offerings
    • Columbia Sportswear Co.
      • Table Columbia Sportswear Co. - Vendor overview
      • Table Columbia Sportswear Co. - Product segments
      • Table Columbia Sportswear Co. - Organizational developments
      • Table Columbia Sportswear Co. - Geographic focus
      • Table Columbia Sportswear Co. - Segment focus
      • Table Columbia Sportswear Co. - Key offerings
    • DICK'S Sporting Goods Inc.
      • Table DICK'S Sporting Goods Inc. - Vendor overview
      • Table DICK'S Sporting Goods Inc. - Product segments
      • Table DICK'S Sporting Goods Inc. - Organizational developments
      • Table DICK'S Sporting Goods Inc. - Segment focus
      • Table DICK'S Sporting Goods Inc. - Key offerings
    • Fanatics Inc.
      • Table Fanatics Inc. - Vendor overview
      • Table Fanatics Inc. - Business segments
      • Table Fanatics Inc. - Organizational developments
      • Table Fanatics Inc. - Key offerings
    • G-III Apparel Group Ltd.
      • Table G-III Apparel Group Ltd. - Vendor overview
      • Table G-III Apparel Group Ltd. - Business segments
      • Table G-III Apparel Group Ltd. - Organizational developments
      • Table G-III Apparel Group Ltd. - Geographic focus
      • Table G-III Apparel Group Ltd. - Segment focus
      • Table G-III Apparel Group Ltd. - Key offerings
    • Hanesbrands Inc.
      • Table Hanesbrands Inc. - Vendor overview
      • Table Hanesbrands Inc. - Business segments
      • Table Hanesbrands Inc. - Organizational developments
      • Table Hanesbrands Inc. - Geographic focus
      • Table Hanesbrands Inc. - Segment focus
      • Table Hanesbrands Inc. - Key offerings
    • Nike Inc.
      • Table Nike Inc. - Vendor overview
      • Table Nike Inc. - Product segments
      • Table Nike Inc. - Organizational developments
      • Table Nike Inc. - Geographic focus
      • Table Nike Inc. - Segment focus
      • Table Nike Inc. - Key offerings
    • PRADA Spa
      • Table PRADA Spa - Vendor overview
      • Table PRADA Spa - Product segments
      • Table PRADA Spa - Organizational developments
      • Table PRADA Spa - Geographic focus
      • Table PRADA Spa - Segment focus
      • Table PRADA Spa - Key offerings
    • PUMA SE
      • Table PUMA SE - Vendor overview
      • Table PUMA SE - Product segments
      • Table PUMA SE - Organizational developments
      • Table PUMA SE - Geographic focus
      • Table PUMA SE - Segment focus
      • Table PUMA SE - Key offerings
    • Under Armour Inc.
      • Table Under Armour Inc. - Vendor overview
      • Table Under Armour Inc. - Product segments
      • Table Under Armour Inc. - Organizational developments
      • Table Under Armour Inc. - Geographic focus
      • Table Under Armour Inc. - Segment focus
      • Table Under Armour Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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