Global Web Analytics Market 2025-2029

Web Analytics Market 2025-2029

The web analytics market is forecasted to grow by USD 3631.6 mn during 2024-2029, accelerating at a CAGR of 15.4% during the forecast period. The report on the web analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising preference for online shopping, growing use of digital marketing, and advertising optimization using web analytics.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's web analytics market is segmented as below:

By Deployment

• Cloud-based
• On-premises

By Application

• Social media management
• Targeting and behavioral analysis
• Display advertising optimization
• Multichannel campaign analysis
• Online marketing

By Component

• Solutions
• Services

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the increasing adoption of cloud as one of the prime reasons driving the web analytics market growth during the next few years. Also, need for predictive analytics and proliferation of ai in web analytics will lead to sizable demand in the market.

The report on the web analytics market covers the following areas:

• Web Analytics Market sizing
• Web Analytics Market forecast
• Web Analytics Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading web analytics market vendors that include Adobe Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., Google LLC, International Business Machines Corp., Meta Platforms Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., Sandstorm Analytics Inc., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc.. Also, the web analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.