Gambling Market by Type, Platform, and Geography - Global Forecast & Analysis 2019-2023

Global Gambling Market: About this market

Technavio’s gambling market analysis considers sales from lottery, betting, and casino types. Our study also finds the sales of gambling in APAC, Europe, North America, South America, and MEA. In 2018, the lottery segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as increasing prize money of lottery games will play a vital role in the lottery segment to maintain its market position. Also, our global gambling market report looks at factors such as liberalization of regulatory frameworks, increasing betting on e-sports, and high penetration of smartphones. However, security and credibility issues associated with online gambling and ban on gambling in many countries may hamper the growth of the gambling industry over the forecast period.

Global Gambling Market: Overview

High penetration of smartphones

The number of smartphone users is expected to cross 3.6 billion by 2023. This smartphone penetration is attributed to the declining average selling price (ASP) of smartphones and developments in communication network infrastructure. Moreover, users are rapidly shifting from desktop to mobile devices for playing casino games. Smartphones are becoming one of the major platforms for online gambling as they provide ease of access to casino games and e-sports betting. This high penetration of smartphones will lead to the expansion of the global gambling market at a CAGR of almost 5% during the forecast period.

Use of AI in online gambling

Enterprises across various industries are implementing AI solutions to improve their business processes. Gambling operators are also incorporating AI technology into their online gambling websites to improve user experience. Land-based casino operators are using AI to analyze the risk appetite behavior of the users, find the most lucrative player, and predict the winners and losers during casino games. This helps in deciding to provide incentives and freebies to users. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global gambling market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of a few significant players, the global gambling market is moderately concentrated. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of few leading gambling manufacturers, that include 888 Holdings Plc, Bet365 Group Ltd., Caesars Entertainment Corp., Camelot UK Lotteries Ltd., Flutter Entertainment Plc, Galaxy Entertainment Group Ltd., INTRALOT SA, Las Vegas Sands Corp., MGM Resorts International, and William Hill Plc.

Also, the gambling market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global leisure market
      • Table Segments of global leisure market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ billions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by type
    • Table Type - Market share 2018-2023 (%)
    • Comparison by type
      • Table Comparison by type
    • Lottery - Market size and forecast 2018-2023
      • Table Lottery - Market size and forecast 2018-2023 ($ billions)
      • Table Terminal-based games
      • Table Scratch-off games
      • Table Sports lotteries
      • Table Lottery - Year-over-year growth 2019-2023 (%)
    • Betting - Market size and forecast 2018-2023
      • Table Betting - Market size and forecast 2018-2023 ($ billions)
      • Table Betting - Year-over-year growth 2019-2023 (%)
    • Casino - Market size and forecast 2018-2023
      • Table Casino - Market size and forecast 2018-2023 ($ billions)
      • Table Casino - Year-over-year growth 2019-2023 (%)
    • Market opportunity by type
      • Table Market opportunity by type
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by platform
    • Table Platform - Market share 2018-2023 (%)
    • Comparison by platform
      • Table Comparison by platform
    • Offline gambling - Market size and forecast 2018-2023
      • Table Offline gambling - Market size and forecast 2018-2023 ($ billions)
      • Table Offline lottery
      • Table Offline betting
      • Table Land-based casinos:
      • Table Offline gambling - Year-over-year growth 2019-2023 (%)
    • Online gambling - Market size and forecast 2018-2023
      • Table Online gambling - Market size and forecast 2018-2023 ($ billions)
      • Table Online casino
      • Table Online betting
      • Table Online lottery
      • Table Mobile devices
      • Table Desktop devices
      • Table Online gambling - Year-over-year growth 2019-2023 (%)
    • Market opportunity by platform
      • Table Market opportunity by platform
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ billions)
      • Table North America segmentation by type
      • Table North America - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ billions)
      • Table APAC segmentation by type
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • EMEA - Market size and forecast 2018-2023
      • Table EMEA - Market size and forecast 2018-2023 ($ billions)
      • Table EMEA segmentation by type
      • Table EMEA - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ billions)
      • Table South America segmentation by type
      • Table South America - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Growing number of M&A
    • Use of bitcoins in gambling
    • Use of AI in online gambling
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • 888 Holdings Plc
      • Table 888 Holdings Plc - Vendor overview
      • Table 888 Holdings Plc - Business segments
      • Table 888 Holdings Plc - Organizational developments
      • Table 888 Holdings Plc - Geographic focus
      • Table 888 Holdings Plc - Segment focus
      • Table 888 Holdings Plc - Key offerings
    • Bet365 Group Ltd.
      • Table Bet365 Group Ltd. - Vendor overview
      • Table Bet365 Group Ltd. - Product segments
      • Table Bet365 Group Ltd. - Organizational developments
      • Table Bet365 Group Ltd. - Key offerings
    • Caesars Entertainment Corp.
      • Table Caesars Entertainment Corp. - Vendor overview
      • Table Caesars Entertainment Corp. - Business segments
      • Table Caesars Entertainment Corp. - Organizational developments
      • Table Caesars Entertainment Corp. - Geographic focus
      • Table Caesars Entertainment Corp. - Segment focus
      • Table Caesars Entertainment Corp. - Key offerings
    • Camelot UK Lotteries Ltd.
      • Table Camelot UK Lotteries Ltd. - Vendor overview
      • Table Camelot UK Lotteries Ltd. - Product segments
      • Table Camelot UK Lotteries Ltd. - Organizational developments
      • Table Camelot UK Lotteries Ltd. - Key offerings
    • Flutter Entertainment Plc
      • Table Flutter Entertainment Plc - Vendor overview
      • Table Flutter Entertainment Plc - Business segments
      • Table Flutter Entertainment Plc - Organizational developments
      • Table Flutter Entertainment Plc - Geographic focus
      • Table Flutter Entertainment Plc - Segment focus
      • Table Flutter Entertainment Plc - Key offerings
    • Galaxy Entertainment Group Ltd.
      • Table Galaxy Entertainment Group Ltd. - Vendor overview
      • Table Galaxy Entertainment Group Ltd. - Business segments
      • Table Galaxy Entertainment Group Ltd. - Organizational developments
      • Table Galaxy Entertainment Group Ltd. - Geographic focus
      • Table Galaxy Entertainment Group Ltd. - Segment focus
      • Table Galaxy Entertainment Group Ltd. - Key offerings
    • INTRALOT SA
      • Table INTRALOT SA - Vendor overview
      • Table INTRALOT SA - Business segments
      • Table INTRALOT SA - Organizational developments
      • Table INTRALOT SA - Geographic focus
      • Table INTRALOT SA - Segment focus
      • Table INTRALOT SA - Key offerings
    • Las Vegas Sands Corp.
      • Table Las Vegas Sands Corp. - Vendor overview
      • Table Las Vegas Sands Corp. - Business segments
      • Table Las Vegas Sands Corp. - Organizational developments
      • Table Las Vegas Sands Corp. - Segment focus
      • Table Las Vegas Sands Corp. - Key offerings
    • MGM Resorts International
      • Table MGM Resorts International - Vendor overview
      • Table MGM Resorts International - Business segments
      • Table MGM Resorts International - Organizational developments
      • Table MGM Resorts International - Segment focus
      • Table MGM Resorts International - Key offerings
    • William Hill Plc
      • Table William Hill Plc - Vendor overview
      • Table William Hill Plc - Business segments
      • Table William Hill Plc - Organizational developments
      • Table William Hill Plc - Geographic focus
      • Table William Hill Plc - Segment focus
      • Table William Hill Plc - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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