Mature Digital Innovators Achieve More Business Outcomes

Mature Digital Innovators Achieve More Business Outcomes

This IDC Perspective document describes how we built the maturity scale and shares our findings that correlate business outcomes with digital innovation maturity. "Digital capabilities that differentiate or disrupt — the kinds of capabilities that IDC defines as digital innovation — do indeed deliver business value," said Nancy Gohring, research director for IDC's Future of Digital Innovation agenda program. "Our recent analysis showed that organizations that were more advanced in terms of their potential to build innovative deliverables have been able to achieve more critical business outcomes than their less mature counterparts."

Please Note: Extended description available upon request.

Executive Snapshot
Situation Overview
Technology Choices for Innovation
Software Distribution Activities
Creative Dev Team Skills and Data-Driven Decisions
Successfully Achieving Business Outcomes
Advice for the Technology Buyer
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