META Region Personal Computing Devices Market Performance, H2 2021

META Region Personal Computing Devices Market Performance, H2 2021

This IDC Market Perspective discusses the performance of the personal computing device (PCD) market in the Middle East, Turkey, and Africa during the second half of 2021, covering key market influences, such as a resumption in face-to-face learning in schools and the loosening of restrictions around socializing, air travel, and the use of public facilities. The report describes various PCD market drivers and inhibitors, end-user segment trends, channel developments, vendor performances, and product shares, as well as offering recommendations to market players. “Among the key factors in the PCD market's growth in H2 2021 were a surge in PC shipments toward the end of the year due to improved availability and the delivery of some large-scale education projects. Among the challenges, the devaluation of the Turkish lira against the U.S. dollar made PCDs more expensive, significantly inhibiting demand in the country — the largest PCD market in the region.” — Senior Research Manager Fouad Charakla, IDC Middle East and Africa

Please Note: Extended description available upon request.

Executive Snapshot
New Market Developments and Dynamics
Looking Ahead
The Positives
The Negatives
Key Markets
End-User Segment Trends
Channel Trends
Corporate Dealers and Value-Added Resellers
Traditional Dealers
Telecom Operators
Product Categories
Advice for the Technology Supplier
Increase the Focus on the Commercial Segment
Take a Cautious Approach to the Consumer Segment
Deepen Online Presence and Broaden eCommerce Campaigns
Facilitate Collaboration with Channel Players
Maintain a Focus on the Education Sector
Learn More
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