2024 Channels and Alliances Predictions

2024 Channels and Alliances Predictions

This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2024 and beyond."The importance of healthy ecosystems has further expanded with the majority of tech vendors and customers realizing that 'it takes a village' to deliver solutions to their customers. The current environment is not only influenced by the promise of AI but also balanced by economic uncertainty, which is challenging customer confidence. It's a time where the tech ecosystem can shine and this requires clear pathways and guidance for partners and customers." — Steve White, program vice president, Worldwide Channels and Alliances at IDC

Please Note: Extended description available upon request.

Executive Snapshot
New Market Developments and Dynamics
2023 Channels and Alliances Predictions Review
2024 Predictions
Prediction Zero: Expect the Unexpected in Macroeconomy
Prediction 1: AI — Partner Success Is Where Preparation and Opportunity Meet
Prediction 2: AI Everywhere Requires an AI-Ready, Data-Centric Infrastructure
Prediction 3: The Race for AI Superpowers
Prediction 4: Adaptive Business Cultures Capture AI Efficiencies
Prediction 5: AI Solutions Reorder the Services Landscape
Prediction 6: The New Face of Partner Loyalty
Prediction 7: Marketplace Operators Become Revenue Gatekeepers
Prediction 8: Forensic Partner Insights Unlock Ecosystem Growth Potential
Prediction 9: The Role and Footprint of Distribution Expands
Prediction 10: Creation Breeds Innovation
Advice for the Technology Supplier and Solutions Provider
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