Print Advertising Distribution in the US - Industry Market Research Report
Description
Print Advertising Distribution in the US
Over the past five years, the Print Advertising Distribution industry has contracted alongside the relevance of print advertising. Expenditure on print advertising has declined during the period as digital advertising has taken over. In 2020, COVID-19 exacerbated this trend, further pushing consumers to shop, work and socialize online. Additionally, the overall macroeconomic decline associated with the coronavirus led to reductions in consumer spending and corporate profit, contributing to a decline in total advertising expenditure. Overall, IBISWorld estimates industry revenue has decreased an annualized 1.5% to $3.9 billion over the five years to 2023, including an expected 0.3% decline in 2023 alone.
This industry directly distributes and delivers advertisements (e.g. circulars, coupons and handbills) and samples. Operators deliver advertisements or samples door-to-door, place flyers and coupons on car windshields in parking lots and hand out samples in retail stores. This industry does not include establishments that distribute advertising materials or samples through the mail.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Over the past five years, the Print Advertising Distribution industry has contracted alongside the relevance of print advertising. Expenditure on print advertising has declined during the period as digital advertising has taken over. In 2020, COVID-19 exacerbated this trend, further pushing consumers to shop, work and socialize online. Additionally, the overall macroeconomic decline associated with the coronavirus led to reductions in consumer spending and corporate profit, contributing to a decline in total advertising expenditure. Overall, IBISWorld estimates industry revenue has decreased an annualized 1.5% to $3.9 billion over the five years to 2023, including an expected 0.3% decline in 2023 alone.
This industry directly distributes and delivers advertisements (e.g. circulars, coupons and handbills) and samples. Operators deliver advertisements or samples door-to-door, place flyers and coupons on car windshields in parking lots and hand out samples in retail stores. This industry does not include establishments that distribute advertising materials or samples through the mail.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
38 Pages
- ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations
COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
KEY STATISTICS
Industry Data
Annual Change
Key Ratios
JARGON & GLOSSARY
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Pricing
Currency Rates
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