Print Advertising Distribution in the US - Industry Market Research Report

Print Advertising Distribution in the US

Over the past five years, the Print Advertising Distribution industry has contracted alongside the relevance of print advertising. Expenditure on print advertising has declined during the period as digital advertising has taken over. In 2020, COVID-19 exacerbated this trend, further pushing consumers to shop, work and socialize online. Additionally, the overall macroeconomic decline associated with the coronavirus led to reductions in consumer spending and corporate profit, contributing to a decline in total advertising expenditure. Overall, IBISWorld estimates industry revenue has decreased an annualized 1.5% to $3.9 billion over the five years to 2023, including an expected 0.3% decline in 2023 alone.

This industry directly distributes and delivers advertisements (e.g. circulars, coupons and handbills) and samples. Operators deliver advertisements or samples door-to-door, place flyers and coupons on car windshields in parking lots and hand out samples in retail stores. This industry does not include establishments that distribute advertising materials or samples through the mail.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.