Print Advertising Distribution in the US
Over the five years to 2019, the Print Advertising Distribution industry has expanded in line with overall advertising expenditure. The industry's growth is largely attributable to an overall prosperous consumer base as exemplified by rising per capita disposable income and declining unemployment. Coinciding with a strong consumer base, the private sector has ramped up advertising activities requiring the industry's distribution and promotional services. As a result, IBISWorld expects industry revenue to increase over the five years to 2019. The Print Advertising Distribution industry is expected to continue growing over the five years to 2024, albeit at a significantly slower pace relative to the previous five-year period. Rising inflation and declining consumer confidence levels are expected to hamper overall consumption over the next five years. In turn, IBISWorld expects advertising expenditure to grow at a slower pace during the five-year period. However, economic conditions will continue to support baseline demand for advertising materials distribution.
This industry directly distributes and delivers advertisements (e.g. circulars, coupons and handbills) and samples. Firms deliver advertisements or samples door-to-door, place flyers and coupons on car windshields in parking lots and hand out samples in retail stores. This industry does not include establishments that distribute advertising materials or samples through the mail.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.